Analysis of positioning strategy of skin care tube design

Skin care tube design positioning, as the name implies, is to determine their own position. Design positioning is one of the important steps of design conception. It emphasizes to take consumers as the center and consider the needs of the target consumer groups of skin care products. Cosmetic tube manufacturers pass the information that can effectively attract consumers to consumers through design and give them a unique impression that is different from others. The quality of positioning directly affects the sales of products. Cosmetic tube manufacturers put forward the positioning strategy of skin care tube design from various factors that affect the positioning of skin care tube design.

Skincare tube design positioning is used to stimulate the consumer in the same competition to protect skin to taste choice brand produces an effective method that protects skin to taste, is based on the research of consumer groups, to protect skin to taste the tube design concept to protect skin to taste unique selling point one way, it is a cosmetic tube manufacturer in skin care products based on the basis of market research, On the basis of correctly grasping the needs of target consumer groups, it is a strategic method to determine the theme of skin care tube design.

Skin care tube design is consumer-centered, the purpose is to let consumers produce buying behavior. The success or failure of design orientation directly affects the success or failure of design, which is a very important step in the preliminary design planning. The positioning design of modern skin care tube can be divided into brand positioning, skin care positioning, consumer positioning and comprehensive positioning.

First, brand positioning

Brand as the core of design strategy, general mainly through the visual image of brand culture, brand as the main performance of the strategy, it mainly performance skincare producers who, in the skin care products on a main picture of the tube, the brand logo, brand name, brand symbolic images, symbolic color applied to protect skin to taste of tube, A strategy to encourage consumers to buy brand skin care products through consumers' recognition and trust of the brand.

Such habit of skincare tube design technique is in the visual design outstanding brand name, logo, the symbolic color and auxiliary graph, brand visual recognition system was applied to protect skin to taste in the tube, moreover also has a lot of brands is unique concept, the brand story such as brand culture through the skin tube display.

To brand as the core to protect skin to taste the tube design strategy should follow some basic principles of brand design, cosmetics tube manufacturer in the design process, should start from the consumer, protect skin to taste, individuality to protect skin to taste, combining skin care products and brands, implement brand personalized expression, protect skin to taste the tube as one of the main load mode of brand, With the most novel and creative skin care tube way to express the brand, attract consumers.

2. Positioning of skin care products

Mainly suitable for skin care products itself has its uniqueness, this uniqueness is mainly different from the characteristics of similar skin care products, cosmetic tube suppliers mainly through the function of skin care products, characteristics, usage, grade and so on as the way of design positioning.

1. Positioning of skin care features

Skin care features are based on consumer demand, cosmetic tube supplier to create a unique marketing reason, it is based on similar skin care differences as a design breakthrough point, the difference between skin care products is the characteristics of skin care products. The selling points of skin care products are different from other skin care products and also meet the needs of consumer groups. In the market environment with serious homogenization of skin care products, squeeze Tube Manufacturer focuses on the uniqueness of skin care products or the innovation of skin care products. Skin care products are not only practical but also in line with the development trend of The Times. Catering to consumer groups with skin care characteristics can make skin care products more human and perfect, and meet the consumer needs of different consumer groups.

2. Function positioning

Protect skin to taste is the nature of function, cosmetics on skincare tubes tube suppliers with skin care function innovation as a starting point design, can effectively with other skincare products to distance, at the same time also can return to the nature of consumer demand, promote the skin care products innovation, in order to function as the starting point of orientation also includes functional skincare cosmetics tubes, function innovation, The perfection of the function of skin care products refers to the problems encountered by consumers in the process of using the tube of skin care products through the research of consumer groups, and the problems existing in the tube of skin care products are solved in the design of the tube of skin care products, while the functional innovation refers to the digging of the needs of target consumer groups. The functional design of skin care products can bring more convenience and fun to consumer groups and realize the extension of skin care functions.

3. Location of origin

Skin care products squeeze tube manufacturer generally uses this positioning strategy for skin care products with regional characteristics. Some skin care products have good quality in a place of origin. Due to the historical inheritance and natural regional advantages of the place of origin, the quality of skin care products is better than that of other places of origin. Such skin care products are often designed to highlight regional culture.

Different regions, different nationalities will have differences in culture and living habits, daily necessities and food, but also because of the different regions, raw materials and have a certain difference, regional culture is an important element of this skin care tube design. Local skin care products can well combine skin care products and culture. Squeeze Tube Manufacturer can make use of local unique materials, techniques, skin care tube and other local cultural symbols in the design. Skin care products squeeze tube manufacturer can well present the origin characteristics of skin care products through proper processing and application.

4. Commemorative positioning

In some major festivals, important activities and sports events, there are often some skin care tube with these activities as the theme. This kind of skin care tube is designed with festival and activity background as the theme, highlighting its commemorative significance or holiday attributes. In many big brands of skin care products, Squeeze Tube Manufacturer designs skin care tube according to the festival. While setting off the festive atmosphere, it can well integrate the festival culture of the place of sale into the design of skin care tube.

5. Positioning of skin care products

Skin care products according to different sales strategies and use purposes will form the difference in grade, skin care tube design, the design of skin care tube strategy is often considered according to the value of the contents, skin care tube design should accurately reflect the value and connotation of skin care products. The development trend of skin care tube is more inclined to bring unique spiritual experience to consumers, and this experience should be healthy, beneficial to individual and social development. In the design of luxury skin care tube, squeeze tube manufacturer should not reflect the value of skin care tube by the precious material. More should not appear excessive skin care tube, more from the brand connotation, culture to find elements, brand culture is contained in the skin care tube, advocating a rational, healthy skin care tube way and consumer behavior.

Third, consumer positioning

Squeeze Tube Manufacturer points out in the market segmentation theory that the target consumer group should be further subdivided according to the age, consumption psychology and purchasing behavior characteristics of the target consumer group through the survey. The characteristics of the target consumer group should be highlighted in the visual design. Or highlight the functions and characteristics of skin care products designed for a certain group of people, so that consumers can feel the pertinence of skin care products through the skin care tube, so that they have a sense of intimacy. Because of the pertinence of its design, it can attract the targeted consumer groups to buy its skin care products.

Modern cosmetics tube design centered on the development trend of more consumer groups, consumer groups centered orientation is reflected in skincare tube for human sustainable development change, and protect skin to taste the tube for consumers to use protect skin to taste and experience more convenience and pleasure brought by the design, protect skin to taste the tube from the simple package, holding the object function, To the emergence of promotion, modern skin care tube towards a more human direction. Skin care tube with the progress of science and technology, skin care tube protection, convenient for consumers to use and other functions are constantly improved. Today, skin care tube is more concerned with the sustainable development of human beings, through the use of renewable resources, multi-functional skin care tube design to reduce the waste of resources and environmental pollution. The emergence of interactive skin care tube has changed the skin care tube from a simple messenger of information to an interactive user with consumer groups. Through the interesting design and improvement and extension of functions in the skin care tube, it can interact with target consumer groups and bring consumers more pleasant experience when using skin care products.

Fourth, comprehensive positioning

Squeeze Tube Manufacturer combines the above positioning and applies it. Two or more positioning methods can be integrated into the design of skin care tube. However, it is necessary to focus on specific performance and highlight key points to attract consumers to buy its skin care products in the optimal positioning way.