Do business with salon sweet taste sweet business, smell the library to sell luxury fragrances to young people

Author: He Peikuan smell will do big business in Europe, Brazil, Russia and the United States, more than % people use perfume, the proportion is % in the Middle East, but in China only %. In the global market. $perfume industry, accounting for about % of population of China is only the global perfume sales. %。 The global perfume market growing at the rate of % ~ %, and perfume in China grew at %. In the perfume penetration are relatively high in the domestic market, the top ten brand of perfume are from abroad, including Chanel, LVMH, L & #; Oreal, etc. , these brand perfume of domestic markets. %。 These brand perfume price is high, the coverage is not big. In addition, these traditional perfume smell less species, such as Chanel, perfume are mainly for women, for men with money. While domestic brand of perfume, easy is thought to be inferior perfume. The smell of the library, introduces today want to perfume is defined as a 'lifestyle', rather than luxury, and consumers, especially the younger generation to sell to the public with brands such as Chanel with the level of raw material source, smells more choices, but the price is relatively low. In addition, smell the library to do is not only the business of perfume, aromatherapy, care, and other products business, also do these products as the carrier, retell life any scene in 'smell' language and feel. Specifically, smell the perfume of library product mainly sells to more than three hundred in a few yuan range, the same as the luxury brands such as Chanel perfume raw materials suppliers, flavouring aspects and Marie Salamagne, 'Lorson, Dora Baghriche cooperation of the world's best flavourists. On sort of smell, taste, smell the library can provide many kinds of perfume according to the official website shows that the present stage mainly include nature, flowers, lewd, city, about love and so on a series of perfume products, each series has a kind of taste. Also has the smell of other products series. In terms of incense, care products, smell the smell of the library also joined their special design including the nature, city taste as the selling point of product design. In terms of branding, smell the library had not advertising, mainly through the marketing channels based on word of mouth, and the movie 'the hawthorn tree, celebrity occasions such as such as faw, birthday party, enterprise cooperation, expand brand awareness. Among them, the sales channels including offline store, Tmall, WeChat electricity, etc. Smell the library to do the business, and foreign similar Demeter, TOCCA etc. But smell library has more about Chinese elements including the smell of bamboo, tea and other products. Smell about the library to do, the biggest difficulty is how to make real products conform to the consumer the sense of smell preference. Because olfactory preferences can be said to be very subjective, smell or other players to enter the library in the design and positioning on the taste will have a lot of uncertainty. In addition, the ability to research and development of the technology of odour, also is the perfume smell and other products win the market barriers. Smell the library has many stores, with annual sales of more than billion, according to the founder, smell the library annual revenue growth at double speed, revenue in the top three years Tmall perfume brand, fans amounted to more than, is most fans of the brand perfume brand, more than 10 more than sweet evolved grey around three times. Smell the library about/of the current revenue from perfume, additional/from aromatherapy, care products. In addition to its own brand products, bouquet library now also agent some foreign brand products, including Olfactive Studio, The Company's Company, Histoires De Parfums, Escentric Molecules, etc. On future planning, smell the library project founder told krypton, smell the library will also introduce another product line 'Scent Gallery', the product line will aggregate niche perfume, the world's best selling at $one thousand level price. Contrast the average price of scent library, now the new product line shows the calculating do not calculate scent library to win the trust of young consumers at a lower price, to walk again relative to the future of the luxury positioning? Editor: huang rui