Customizing Eye Cream Tubes for Your Brand: Materials, Shapes & Finishes

When launching or upgrading an eye cream line, choosing the right tube packaging is just as critical as the formula inside. Custom eye cream tubes can reflect your brand identity, support product stability, and influence purchasing decisions. Here’s a comprehensive guide to materials, shapes, finishes, and ordering strategies to help your brand shine.

1. Materials: PE, ABL, and More

PE (Polyethylene Tubes) – Widely used for flexibility, durability, and cost-effectiveness. PE tubes are ideal for most skincare products and offer excellent compatibility with a variety of applicators.

ABL (Aluminum Barrier Laminate) – Perfect for light-sensitive or high-active ingredient formulas. ABL tubes provide a luxury metallic look and extra protection against oxidation and contamination.

PCR (Post-Consumer Recycled Plastics) – An increasingly popular option for eco-conscious brands. PCR tubes reduce environmental impact and appeal to sustainability-focused customers.

2. Shapes & Sizes

Choose from oval, round, or flat tubes, depending on the look you’re after. Eye cream tubes are typically offered in 5ml to 30ml volumes. Slim, pen-like shapes project a precise, modern aesthetic, while rounded designs may evoke softness and gentleness.

3. Printing Options

l Offset Printing – Best for high-volume runs with vibrant color accuracy.

l Silk Screen Printing – Ideal for small batches or bold, high-contrast designs.

l Hot Stamping & Foil – Adds luxury appeal with metallic text or branding.

l Labeling or Shrink Sleeves – Flexible options for brands with multiple SKUs using the same base tube.

4. Surface Finishes

l Matte Finish – Sophisticated, modern look for premium or natural skincare.

l Glossy Finish – High-shine for impact and visibility on crowded shelves.

l Soft-Touch Coating – Velvet-like texture for sensory appeal.

5. Custom Orders & MOQ

Most wholesale manufacturers require a minimum order quantity (MOQ) ranging from 5,000 to 10,000 pieces, depending on tube type and customization level. Discuss timelines for mold development (if needed), prototyping, and lead time to align with your product launch.

Final Takeaway:
Your eye cream tube isn’t just a container — it’s part of your brand promise. By selecting the right materials, shape, applicator, and decoration, you can create a custom solution that enhances usability, protects your formula, and wins hearts (and shelves).