For any cosmetic brand, lotions are their best-selling product and thus require extra effort. If your brand is looking for squeeze tubes for lotion, there are more than a few things that you need to consider. The last thing you want is to mess up the packaging of your flagship products. So, if you're thinking about customizing your empty lotion squeeze tubes, here's what you need to know:
Choose your materials:
The first step in designing a lotion tube is selecting the right materials. You can use any type of plastic or metal, but it's important to choose one that's easy to work with and won't crack under pressure. The best material for this is PET (polyethylene terephthalate), which is inexpensive, lightweight, and can be molded into a variety of shapes.
You also need to consider how you'll apply the label and cap on your tube. If you're going for a manual dispenser, use a metal cap that screws on tightly and has an opening large enough for the product to come out easily. This will ensure that your product doesn't leak out of the tube as soon as it's shaken up or squeezed out of its container by accident.
The shape of your tube:
You will need to decide how long and wide you want your empty lotion squeeze tubes to be, this will also determine how wide they are at the top and bottom as well as how tall they are in general. If you have a small tube then you will want it wider so that it holds more product and if you have a larger tube, then it needs to be narrower so that it fits into your existing storage area better.
The next thing you should do is decide on the shape of your tube, whether it should be round or square, before you start designing it in 3D software such as Autodesk's Fusion 360 or Google's SketchUp. Once you've settled on a design, make sure that it fits within existing dimensions set by your brand so that cosmetic tube manufacturers know exactly what size they need to make to meet.
Pick a tube size:
You'll need to pick the right tube size for your lotion. You'll need to decide on the volume of product you want to store, but also take into account your brand identity and packaging style. For example, if you're creating a skincare brand, you may want to go with a generous 2-ounce or 1-ounce tube size so that customers can see how much product they've purchased without having to dump out their entire tube.
Choose a packaging style:
There are many different styles of packaging that you can use for your squeeze tubes for lotion. Some people like to use clear tubes with colorful labels, others prefer colored tubes with black labels, and some prefer white tubes with black labels. Either way, all the options are great, but it's important to decide which style works best for your brand and product line.
The most important aspect of lotion packaging is color. Because the tube is generally transparent, it is essential that your product has a consistent color and image. This can be difficult to achieve, but there are some ways to make it easier. For example, you can use the same color for your entire line of products or you can use different colors for each product in your line. One way to differentiate between products is by using different colors on the cap or label. This will help your customers know how to use the product and what it does without having to read through an entire label.
The color of your product will be the first thing your customers see. It should be a great primary color and one that you can use to draw attention to your brand. When you're choosing a color, think about the product's intended audience. If it's for men or women, choose a bolder color, like red or blue. If it's for children, choose something a little softer and more pastel in tone. You might even want to consider using a secondary color like purple or green that complements the primary color but isn't as bold.
Consider your labeling options:
If you're planning to sell bulk quantities of lotion tubes or dispensers, it's important to label each one with its contents and any necessary instructions for use. This will help ensure that customers get exactly what they need when they buy from you, plus it makes it easier for them to understand what's inside their tubes without opening them first!
You have several options when it comes to labeling your lotion tubes. You can opt for printing the label directly onto the tube itself; this is good because it allows you to customize your labels with graphics or text.
Stickers are another good way to draw attention to your brand and differentiate it from competitors'. Stickers are also an extremely inexpensive way to help customers remember what they purchased thanks to their high-quality graphics and low production costs. And since stickers can be applied easily by hand (and even glued), there's no need for expensive printing presses or large adhesive machines, all that's needed is a printer!
The sticker is designed to help people keep track of what they have left in the tube and at what level they are at. It should also be easy to read and understand, so that customers know what they are buying and how much they need to buy it for.
Choosing lid colors can be a creative process. Consider the type of lotions you'll be selling and how they're packaged. For example, if you're selling lotions for use on the skin, choose a clear or glass-like material for your lids. If you're selling hair care products like conditioners or moisturizers, then consider using a darker lid or an opaque plastic so that customers know what's inside.
The lid should be opaque, but not transparent. The lid can be black or white, though some brands use a clear lid to show off their product. If you're going for a more elegant look, consider using a clear plastic lid instead of a white one.
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