Three elements of facial cleanser packaging design

Packaging design refers to the selection of suitable packaging materials, the use of ingenious technological means, the container structure modeling and packaging beautification decorative design for packaging facial cleanser. An excellent facial cleanser packaging design can not only arouse people's desire to buy because of its beautiful appearance, but also keep the customer for a long time because of its convenience and practicality.



Form factor



　　The appearance element is the appearance of the face of the facial cleanser package, including the size, size and shape of the face. When we consider the appearance elements of packaging design, we must also understand it from the perspective of the law of formal beauty. According to the form and beauty rules of packaging design and the characteristics of the product's own functions, various factors are organically and naturally combined to achieve a perfect and unified design image.



The law of formal beauty of packaging shape elements is mainly considered from the following 8 aspects: the law of symmetry and balance, the law of stability and lightness, the law of contrast and harmony, the law of repetition and echo, the law of rhythm and rhythm, the law of analogy and association, the law of proportion and scale , Unity and the law of change.



Material elements



The material element is the texture and texture of the surface of the material used in the facial cleanser packaging. It often affects the visual effect of facial cleanser packaging. The best effect of facial cleanser packaging can be achieved by using surface changes or surface shapes of different materials. Packaging materials, whether paper materials, plastic materials, glass materials, metal materials, ceramic materials and other composite materials, have different texture effects. The use of different materials and the proper combination and configuration can give consumers different feelings such as novelty, coldness or luxury. Material elements are an important part of packaging design, which are directly related to the overall function of the packaging and economic costs, production and processing methods, and packaging waste recycling.



Composition elements



　　The composition is a complete picture that arranges the trademarks, graphics, text and combinations of the face of the facial cleanser packaging. The combination of these four aspects constitutes the overall effect of packaging and decoration. Facial cleanser design composition elements trademarks, graphics, text and colors are used correctly, appropriately and beautifully, and they can be called excellent design works.



1. Graphic Design



　　 Physical graphics: using painting techniques, photography, etc. to express. Painting is the main form of expression in packaging and decoration design. It draws pictures according to the needs of the overall concept of packaging and serves the facial cleanser. Compared with photography, it has the characteristics of freedom of choice, refinement and generalization. The painting technique is intuitive and enjoyable, and it is a means of publicizing, beautifying and selling facial cleanser. However, the commercial nature of facial cleanser packaging determines that the design should highlight the true image of facial cleanser and give consumers an intuitive image. Therefore, using photography to express a true and intuitive visual image is the best way to express packaging and decoration design.



　　Decorative graphics: It can be divided into two expressions: concrete and abstract. The patterns of figurative characters, landscapes, animals or plants can be used as the symbolic graphics of the package to express the contents and attributes of the package. Abstract techniques are mostly used for freehand brushwork, using abstract points, lines, planes, geometric patterns, color blocks or texture effects to compose the picture, which is concise, eye-catching, and has a sense of form. It is also the main expression of packaging and decoration. Usually, concrete forms and abstract expressions are not isolated in packaging and decoration design, but are combined with each other.



2. color design



　　Color design occupies an important position in packaging design. Color is an important factor to beautify and highlight products. The use of packaging colors is closely related to the conception and composition of the entire picture design. Packaging color requires flatness and leveling, which is a high-level summary of color filtering and extraction. It is based on people's associations and color habits, and highly exaggerated and discolored is a means of packaging art. At the same time, the color of the packaging must be restricted by the craftsmanship, materials, usage, and sales area.



　　 The color requirements in the packaging and decoration design are eye-catching, the contrast is strong, and it has a strong attraction and competitiveness to arouse consumers' desire to buy and promote sales. For example, soft midtones are commonly used in cosmetics. Different facial cleansers have different characteristics and attributes. Designers should study the habits and hobbies of consumers as well as the trend of international and domestic color changes to continuously enhance the sociology of color and consumer psychology.



　　3. Logo design



　　 trademark is a symbol, a symbolic image of companies, institutions, facial cleansers and various facilities. Trademark is a related arts and crafts, which involves politics, economics, legal system, and art. The characteristics of a trademark are determined by its function and form. It wants to express the rich content in a simpler, cleaner, and more general form in a relatively small space. At the same time, it requires the observer to understand its inner meaning in a shorter time. Trademarks can generally be divided into three forms: word trademarks, graphic trademarks, and trademarks that combine text and graphics. A successful trademark design should be the product of an organic combination of creative expression. Creativity is to synthesize, analyze, summarize, and generalize a certain idea according to design requirements. Through philosophical thinking, abstraction is transformed into image, and the design concept is gradually transformed from abstract evaluation performance into concrete image design.



　　4. Text design



　　Words are symbols that convey ideas, exchange feelings and information, and express the content of a certain subject. The brand name, product name, explanatory text, advertising text and the manufacturer, company, or distributor on the facial cleanser package reflect the essential content of the package. When designing packaging, these words must be considered as a part of the overall packaging design.



　　 The main points of the text design in the packaging and decoration design are:

The content of the text is concise, true, vivid, easy to read and easy to remember; the font design should reflect the characteristics, nature, and uniqueness of the facial cleanser, and have good recognition and aesthetic functions; the layout of the text should be harmonious with the overall design style of the packaging .



　　How about, have everyone mastered the above three elements of facial cleanser packaging design? In fact, it is not difficult. In addition to the good quality of the product itself, the packaging of facial cleanser must be beautiful, convenient and practical, so that it is easier to be favored by consumers.


Lisson is a professional cosmetic tube manufacturer adept at oem & odm makeup tube for global customers, welcome to contact us for free cosmetic tube sample.