7 reasons to upgrade cosmetic tubes

2024-06-30

If you upgrade cosmetic tubes, it will have a positive impact on your brand. A more efficient retail display will attract consumer attention, not only boosting sales and reducing costs but also bringing new allure to customers. Before making such a bold decision, consider how it will affect marketing and the company's cash flow.

cosmetic tubes supplier

There are many reasons why a company might decide to change cosmetic tube packaging of different types, depending on factors such as the nature of the product itself, economic conditions, and other fundamental business considerations. For example, your cosmetic tube supplier may be dealing with storage issues, prompting a practical reconsideration of tube solutions. Conversely, the change might be purely aesthetic, driven by a desire for beauty products to feature attractive cosmetic tube designs. Other reasons include:

- Shifting sales channels.

- Latest market research on consumer perception.

- Increased focus on personalized treatments.

- Product line expansion.

- Environmental and hygiene concerns.

- Launch of a new brand or product.

- Creating a new look to replace outdated appearances.

These changes can demonstrate that increasing prices and positioning in different types of stores, such as shifting from service stations to supermarkets, is reasonable. Innovating with a new brand implies showcasing corresponding cosmetic tube designs to consumers. For instance, if you aim to make your products more environmentally friendly, you might also prefer eco-friendly squeeze tubes.

Using materials made from 100% recyclable materials for these products means manufacturing smaller cosmetic tubes. Users will focus on smaller sizes and connection points, envisioning less waste and greater sustainability. Aluminum cosmetic tubes are reusable materials, capable of reducing tube costs.

Best eco-friendly squeeze tubes for cosmetics

aluminum collapsible tubes

sugarcane bioplastic tubes

pcr plastic squeeze tubes

kraft paper bioplastic tubes

Updating cosmetic tubes becomes crucial as your brand awareness continues to grow over time. It's important to assess whether your current cosmetic tubes effectively convey the message you want to communicate to consumers. Beauty products associated with positive emotions should not appear tired. When older tube designs look outdated or fail to convey the desired consumer expectations, creativity in redesign becomes essential.

Every skincare product requires cosmetic packaging to convey joy and convenience. A survey titled "Global Skincare: Consumer Behavior/Rituals & Market Report," analyzed by a cosmetic tube design company, confirms that skincare will remain a primary category in beauty. The report also highlights how consumers are shifting their behaviors from the previous century, seeking more solution-oriented products such as "medically inspired" skincare.

Oils have historically seen great success in Asian and African beauty markets, but now they are expanding to global cosmetic consumers. The increase in oil content in skincare products reflects a widespread appreciation for their natural qualities. This trend is also linked to the popularity of spa and massage treatments. Consequently, there's been a rise in dropper bottle usage, providing users with more control over application.

Innovation and environmental issues sometimes prompt changes in cosmetic tubes due to increased government regulations aimed at enhancing environmental safety or developments in this area. For example, over the past few decades, manufacturers, distributors, and consumers have all become more aware of environmental and health concerns. This awareness has paved the way for solutions ranging from recycling to more efficient squeeze tubes and easier-to-use, sustainable alternatives.

In recent years, the growing demand for customized products like serums has driven developments in cosmetic tube technology. Personalized serums, for instance, often require transparent dropper bottles to showcase their colorful active ingredients. These bottles are designed without metal parts, ensuring the ingredients are released when applied to the skin. They are fully recyclable and suitable for sensitive skincare and medical products.

Convenient skincare items such as pads and wipes have influenced consumers to opt for more efficient cosmetic packaging while traveling. According to data from the NPD Group, sales of facial care masks have been steadily increasing year by year.

There is also increasing demand for airless cosmetic tubes. Dual dispensing technologies make custom blended products more appealing, emphasizing ease of use and reliability. Customers seek more sophisticated formulations that allow for greater interaction. Pump dispensers are considered a modern solution for creams, lotions, and toners.

Sometimes, dealing with the upfront costs of expensive innovative cosmetic tube with applicators changes may be necessary, but in the long run, it can save money. This concept offsets marketing costs through enhanced tubes. Taking a proactive approach can elevate your brand in consumers' minds.