The importance of the theory of bottles, procter & gamble these a few failed brands are destroyed in the packaging?

Good wash protect plastic bottles is very important to the rise and fall of the brand, step wrong one false move may lose the game, to take you to see the wash protect giant - — Procter & gamble brand of several failure cases. Case 1: ica ica moves the latter as a herbal essence series of wash protect products, in the United States launched a popular, a leading position in the field of hair dye and wash hair, regarded as the industry leader. However, such a potential trend of brand in 2007 began to big change, reason is procter & gamble for its comprehensive upgrade. Ica will change all the old packing moves, let consumer lost its identification. Case 2: safeguard hand sanitizer is very period of severe acute respiratory syndrome (SARS) epidemic in 2003, safeguard hand sanitizer should have very big development space, but not, however, the reason is that the choice of packaging container too failure, hand sanitizer is generally selected 500 ml namesake fizzy, safeguard hand sanitizer, 700 ml of shampoo bottle, were directly used this kind of packing bottle brings the consumer experience is very poor. Again in 2010, the safeguard of hand sanitizer is adjusted to plastic bottles, using small 450 ml bottle and pump head wide, finally succeeded this time. Procter & gamble now still faces a brand to upgrade a severe test, head and shoulders, rejoice, pantene brands are now on the 'mother brand' title, need to get the favour of young consumers, to include the brand new update on the packaging container has is imminent. If you are interested in wash protect plastic packaging bottles, please contact: PET plastic bottles - — A small amount of minimum, fast delivery, good quality.