Why there is a sudden rise in the trend of metal cosmetic tubes

Metal cosmetic tubes aren't new, they've been around for decades. But they hadn't been widely used in beauty product packaging until recently. The reason? They're expensive, and not everyone is convinced that they're worth the price.

So why metal squeeze tubes for cosmetics such a big trend right now?

For starters, it looks good. It's sleek, minimal, and generally more pleasing to look at than plastic. It also feels good! Plenty of people prefer the cool feeling of metal over the warm sensation of plastic in their hands. And because metal tubes and jars are made from sturdy materials like aluminum, they're less likely to break when dropped or thrown around during shipping.

Aesthetics are helping to drive a renewed interest in metal squeeze tubes for cosmetics, especially as brands try to differentiate themselves from the competition by using more eye-catching makeup tubes.

The beauty industry has been promising for a few years to overhaul the way it packages its products. And while some brands are making strides to create entirely new formulas that don't involve plastic, there's still a lot of work to be done to improve sustainability in the beauty industry.

But while we wait for those innovations, a lot of brands are simply switching their packaging to metal or glass, so their products aren't wrapped in plastic and can utilize refill systems. You've probably seen this change happen recently with your favorite skincare and makeup products. So what's the deal with these new metal cosmetic tubes? As a cosmetics tube manufacturer, we have some knowledge on this topic that we would like to share.

Benefits of metal cosmetic tubes:

Metal beauty product tubes may be more expensive than other types of packaging, but there are some clear benefits to using them:

Durability:

Metal cosmetic tubes can be considerably more durable than laminate tubes or even plastic bottles, making them ideal for products that need to withstand rough handling during shipping and storage, or when used by consumers.

Most metals like Aluminum are sustainable and recyclable, and metal makeup tubes have a longer shelf life than plastic. Metals are also nonrenewable resources. But aluminum tubes are also less porous than plastic, which means they’re better at keeping contaminants out of products (also important when it comes to sustainability).

Long shelf life:

The other reason metal tubes have endured for so long is because they do their job well! These days, though, we're finding out more about just how well they do their job. Aluminum is a great conductor of both heat and cold, which means that it can help keep your formulas at stable temperatures regardless of what's going on around them.

Metal is opaque, which helps protect sensitive formulas from exposure to light that could cause degradation over time. Some metal finishes offer additional protection against UV light as well.

And because metal is so durable and has such a long shelf life, it makes sense for brands to invest in high-quality printing on their packaging so it looks great on store shelves. That's one reason the market for premium labels is growing at a faster rate than other label segments. Brands want customers to see the value of their products through the quality of their packaging.

They just look and feel good:

One reason is that metal tubes just look and feel good. They’re sturdy and elegant, and they seem like they’ll last forever. They have a bit of heft compared to plastic tubes and jars, which makes them feel fancier in your hand.

Brands know that metal tubes communicate quality. It doesn't take extra effort or cost to give metal squeeze tubes for cosmetics a glamorous look. They're easy to cover with labels, which means they can be produced quickly and cost-effectively. All of this means they're easy to buy and fun to use, which is great for brands trying to make an impression on their customers.

They're easy to cover with labels, which means they can be produced quickly and cost-effectively. All of this means they're easy to buy and fun to use, which is great for brands trying to make an impression on their customers.

These are a few of the many reasons why cosmetics tube manufacturers are seeing such a sudden interest in metal makeup tubes.