The future of cosmetic packaging pursues 'green'

This year's golden autumn and September ushered in the 39th grand opening. From September 15th to 17th, Guangzhou China Import and Export Fair Pazhou Complex Area B will continue to be the main venue of the Beauty Expo, with 2,377 exhibitors and brands, more than 120,000 square meters of exhibition space, and the entire industry chain. , Attracted more than 400,000 visitors. In addition to the grand scale, the “Zan Shang International Packaging Culture Festival” was set up for the first time in this year's beauty expo, allowing exhibitors to experience the creative and environmentally friendly design of beauty products and discuss the future trend of “green packaging” together.
　　'Beauty Expo' first international packaging culture festival

　　 Speaking of the hot spots in the cosmetics industry in 2013, LVMH's investment in Marumi is undoubtedly a major event inspired by the industry. What is the reason for the cooperation between the two parties? It turns out that the mystery lies in 'packaging.' The cooperation between the two parties originated from Marumi's acceptance of LVMH's suggestion on packaging language improvement, which ultimately led to the marriage of both parties. At the same time, there is an undeniable fact that consumers are more or less affected by the style and quality of their packaging when they choose beauty products. The importance of cosmetic packaging materials and design is evident. To make products grow continuously and stand out in the market, it is necessary to carry out a comprehensive layout from product design ideas, packaging material selection, packaging box design to showcase and space design.

　　While the industry is paying more and more attention to improving brand packaging, the Guangdong International Beauty Expo carefully planned the 'Zan Shang International Packaging Culture Festival' theme event at this exhibition. The main purpose of the event is to advocate creativity, green packaging design, and build a brand service platform. The establishment of the event broke the traditional product display mode of the exhibition and provided enterprises with a full range of solutions.

　　 This event received strong support from the perfume brand 'Xianbodun'. The brand's soul is based on product packaging language and packaging functions. As a brand owner, 'Xianbodun' has always attached importance to product packaging design and continued to improve customer experience. During the event, the brand will explain the trend of global perfume creative packaging design and share the unique charm design and packaging culture of Chamberton. At the same time, the event also revolutionized the launch of the 'Packaging Design Gallery', and selected award-winning packaging design cases at home and abroad for display.

　　In the personal care product hall, the 'Appreciation Design Gallery' and the 'Fashion Packaging Gallery' attracted many companies to participate in the exhibition.