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Why and how consumer experience is driving plastic cosmetic tubes design

2022-05-25



Designing cosmetic tubes is nothing less than an art. It involves the careful selection of materials, colors, shapes and textures that make up the cosmetic tube itself, as well as its labeling and branding.

Each decision you make in designing plastic cosmetic tubes has an impact on your profit margin. It can affect everything from initial product costs to consumer perceptions and purchase decisions.

It’s no surprise that packaging design plays such a crucial role in the success of many companies. A good design will help you stand out from the crowd, while a bad one can have negative consequences for your brand.


Plastic squeeze tubes are an essential part of the consumer experience. The rise of online shopping has changed the way we shop and pack our goods, and it’s changing how we think about plastic.

The trend toward convenience-driven packaging designs is driven by a desire for better experiences. In this article, we’ll take a look at the current trends in cosmetic squeeze tubes and how they can impact your business.

    Importance of colors

    Today’s consumer market is driven by color. Consumers want their products to be visually appealing and immediately recognizable, even when they’re shopping online or at supermarkets. Color plays a crucial role in conveying brand identity to consumers as well as communicating important information about the product itself .

    Color has always been a key element in the design of cosmetic squeeze tubes, but now it’s more important than ever before. It defines brands and helps consumers identify products in store displays and on retail shelves. So, cosmetic tube manufacturers are using color more creatively to help consumers find what they need faster and easier than ever before.

    Color plays an important role in how consumers perceive your brand. There are many theories about what colors mean for brands, but one thing that most people agree on is that certain colors evoke specific emotions in consumers, green for safety, red for excitement, blue for trustworthiness, yellow or orange for happiness, pink for femininity, purple for luxury etc.

    E-Commerce Is Driving Design


    The rise of e-commerce has changed how brands interact with consumers, including how they market themselves via plastic squeeze tubes.

    The rise of e-commerce has changed the way we shop, both online and offline. Consumers want their purchases delivered quickly and easily, so they can get back to their busy lives as soon as possible. This means that retailers are looking for innovative ways to increase the efficiency of cosmetic squeeze tubes so they can reduce shipping costs while still offering high quality products at affordable prices.


    Ease of Use


    Part of the consumer experience is ease of use. Consumers expect their packaging to be easy to open and reseal, and they don’t want to struggle with it. Consumers don’t have to waste time opening packages; instead, they can simply tear open or push down on a tab to access what they need from inside the package. This saves time and effort for both consumers and retailers alike.


    As consumers become more demanding and more connected, they expect their cosmetic squeeze tubes to be as easy to use as possible. This means that one-piece and two-piece closures are becoming increasingly popular because they’re easier to open and reclose than traditional three-piece caps. These types of closures are also ideal for smaller plastic squeeze tubes because they reduce the number of parts that need to be assembled.

    Custom Designs

    In addition to creating easy-to-use closures, cosmetic tube manufacturers are also focusing on creating custom designs that will help improve the user experience. For example, many companies are designing custom labels that can be applied directly onto a bottle or jar instead of being applied with tape or stickers. This allows customers to easily apply their labels themselves with minimal effort and no mess.

    Another aspect of the consumer experience is custom designs. Consumers want their plastic cosmetic tubes to reflect their personality or the image they want to project. Cosmetic tube manufacturers know this, so they create custom-designed containers that match those desires. This can take many forms, colors, shapes and even sizes can be customized based on customer needs.

    A Focus on Texture

    Plastic cosmetic tubes often have tactile elements like embossing or texturing that add visual interest and make it easier to hold the cosmetic tube. These elements may also help provide information about the product inside the package, such as what it looks like or where it came from. Tactile elements can also make plastic cosmetic squeeze tubes easier to open by giving consumers something to grab onto with their fingers or lips when they are opening a container. 

    Consumers often appreciate these added touches because they increase their sense of ownership over the product being shipped, especially if they're receiving something fragile or expensive like lipgloss or eyeshadows.

    Cosmetic tube manufacturers can use tactile elements in their designs to add visual interest while still maintaining function. Also textures created with printing inks or laser engraving machines that leave behind raised or recessed areas on the tube surface are popular. This type of design adds dimension to otherwise flat packaging by providing a tactile experience for consumers when they touch their products.

    Colorants & Finishes Create Visual Appeal

    Colorants are another way that cosmetic tube manufacturers enhance the visual appeal of their products' outer shells. Whether you're looking for custom colors or just want to ensure your package stands out from competitors', colorants are a great way to make sure your product gets noticed on retail shelves.

    Colorants and finishes also play an important role in plastic packaging design as they can help draw attention to your product from across a crowded store shelf or busy warehouse floor. For example, using UV ink technology can create a shiny look for your product that will draw customers’ eyes toward it immediately upon viewing it from afar. Similarly, using metallized ink technology can give your product an almost metallic appearance that will stand out.

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