The development direction of cosmetics electricity

National cosmetics enterprises in our country have been one hundred years of history, its sales are growing, in today's e-commerce, our country has become one of the largest country in the cosmetic consumption around the world. At present, the cosmetics electricity on taobao, Tmall. And the bee gathering originative beauty is superior, who know my medicine network, mickey network vertical sites such as cosmetics. In the face of the pang huge market, any website want to benefit from it. By years, China's electricity market to reach $cosmetics, is expected to the year can be achieved. But the electricity product homogeneity serious, little difference between the website and the website. In future business competition, cosmetic site should improve its differentiation. Improve its differentiation must be to do it, first of all, the electricity is best to have your own brand, because the current electricity are based on agent is given priority to, no voice on price. If it's own brand, can use own resources to open the market, has advantages on price. Second, the absolute advantage of the brand, agent if the agent an international well-known brand, and can have a network of exclusive rights, it certainly has a money-making machine. Subdividing, again on the services and functions and site segmentation on positioning, such as do men's cosmetics review and recommended. Segmentation on cosmetics function such as whitening, moisturizing, moisturizing, anti-aging, etc. Finally, in the innovation mode, now, most of the electricity business model is the BC, on the pattern should be more patterns, such as according to different season, recommend different commodity, and adjusted according to the circumstance, etc. Through these, each big electric business platform can common development in competition, promote the development of the cosmetics industry in China. www。 hzpzs。 Net editor: xiao sun editor: note: henan