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How to design cosmetic tubes that will resonate with millennials?

2022-05-17

We all know that millennials are the future of the cosmetic business world. They’re also a valuable demographic for cosmetic tube manufacturer and suppliers, who can use the following tips to manufacture cosmetic tube packaging that resonates with this generation.

Millennials want to feel like they’re part of something bigger than themselves. They want to be part of a movement. They want to make a difference, both in their personal lives and in their professional lives.

Millennials are often portrayed as being lazy and apathetic, but nothing could be further from the truth when it comes to their buying habits. A recent report by Nielsen found that millennials make up 35% of the U.S. population and they spend $600 billion per year on goods and services.

Millennials want cosmetic products that reflect their values, but that doesn't mean they'll only buy something because it looks good. In fact, research shows that millennials care more about quality than any other generation, so it's important for your cosmetic tube factory to focus on product quality and functionality as well as aesthetics.



What makes millennials so special?


The answer is simple: They are the future. As the largest generation in U.S. history, millennials are a force to be reckoned with. They have a great deal of purchasing power and influence over other generations. Because of this, it’s important for businesses to understand how millennials think and act in order to appeal to them.


Millennials have been shaped by a number of different factors, including technological advancements and a changing economy. Their worldview is also shaped by things like social media and other digital technology that has made communication easier than ever before.


In order to attract millennials, custom cosmetic tubes must be unique and individualized at cosmetic tube factory. What better way to do this than by creating squeeze tube packaging that resonates with millennials? Here are some tips on designing for millennials:

Know your audience  

First things first: Know who you're aiming for! Millennials are different from past generations in many ways, including what they like in a product and how they consume content. Take time to understand this generation by researching their behaviors and preferences before getting started on your cosmetic squeeze tube packaging project.

Millennials care about being green and sustainable, so make sure that your cosmetic tube packaging is made from recycled materials or sustainable resources such as sugarcane, aluminum, pcr plastic, kraft paper, bamboo . This will help you connect with them on an environmental level while also providing a sense of trustworthiness and reliability, which are important factors when it comes to buying decisions (especially when it comes to packaged goods).

Make it mobile-friendly


Millennials are less likely than other generations to be influenced by traditional advertising and marketing tactics! They trust their friends' opinions more than any other source when deciding what products they'll buy. That means your custom cosmetic tube needs to look attractive on social media platforms like Instagram and Facebook in order to reach this group of consumers. 

To make sure your squeeze tube packaging is camera-friendly, make sure it has enough space for people to take pictures with their phones or tablets without obstructing key information such as product names or logos. This can be done by using large fonts or using images that don't require much explanation (such as logos).

Make it relevant


Millennials care about what’s happening in the world, so make sure your brand messaging is relevant and timely. If you sell a product that can help people get outdoors, then include an image of nature or outdoor activities on your squeeze tube design.

Millennials grew up during a time when technology was rapidly advancing, making it increasingly easy for them to live their lives online instead of in person. As a result, they've become accustomed to being able to access information on-demand and quickly bounce from one social media platform to another without missing a beat. Their attention spans have become shorter than ever before, which means if your custom cosmetic tube isn't engaging from the moment they lay eyes on it, chances are they won't be sticking around for long either!


Offer an experience  

Millennials want to know what they’re getting before they buy it. Cosmetic tube suppliers should make sure to show off the product in a way that gives potential customers an idea of what they can expect once they open the package.

Younger consumers have grown up with technology and expect instant gratification. They want their purchases to be more than just utilitarian, they want them to be fun, immersive, and memorable. If it takes too long to get what they want, whether it's an answer from customer service or delivery of an order, they'll find another brand who can give them what they want faster and at a lower price point.

Millennials want their purchases right now! If your cosmetic squeeze tube packaging is too complicated or time-consuming for them to open, there’s a good chance that they won’t bother with it at all. Give them everything they need in one easy step and make sure that it looks good while doing so!


No more boring cosmetic tubes

Millennials value uniqueness and individuality more than any other generation. That means your brand needs to stand out from the crowd, but it also means you need to provide personalized experiences for each customer. Packaging is one of the best ways for a cosmetic tube factory to do this by creating a memorable experience that connects with customers on an emotional level. Use custom cosmetic tube packaging as an opportunity to showcase your brand’s personality, or create a new one altogether!

Millennials don't like boring squeeze tubes! They want something that's unique and exciting, something that makes them feel special when they pull it out of their purse or backpack. It doesn't have to be expensive, just make sure it looks nice enough so that people will want to show it off! You can even use interesting shapes or unusual materials (such as sugarcane instead of plastic). 

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