The brand of the era of the domestic cosmetics industry need to be down-to-earth

, for the moment, in the field of domestic cosmetics products always can't have enough strength with the international brand stand on the same stage, in this embarrassing the reasons behind the scenes must be every cosmetics company in the mind clear, that is not his own strength with somebody else have the difference between the heaven and earth, because local companies not only get more obvious advantages in the brand competition, from the start is slow step. Is now a brand era, consumers for the product brand value even more than the understanding of the product itself and its own demand, there was a time of some domestic products rely on imitate the brand name of packaging and to impress the consumer attention, but to little effect, the main reason is that consumers value or brand that kind of quality and guarantee. Domestic cosmetics companies actually saw this, and so on the promotion of the brand have some as, invited well-known celebrity endorsements, to do more fair and so on to improve their brand value, but only this way can bring the influence of the so-called and stir in the short term, for the establishment and development of the brand is still lack of foundation, compared, foreign brands are after many years occupied the domestic cosmetics market has left a memorable impression in consumers mind, today's domestic brands want to in this way will have been occupying market grab back seems to be very difficult. Are a cosmetics distributor, said local cosmetics enterprises now face an awkward indeed have obstacle to the development of itself, in the future to improve its own brand more down-to-earth to do some act, in their 'home' to real beginning to lift. In short, in today's era of brand, the local cosmetics enterprises to truly do back to the host, also want to win the support and trust of consumers, later still need more efforts. Edit: note: henan