The design of cosmetic packaging involves image science and can also be used as a label for cosmetics companies. According to this kind of thinking, the most basic function of packaging design is to play a role in publicity, so it has a profound impact on the corporate image. Through the analysis of Shangyu packaging, it can be known that the impact of cosmetic packaging design on enterprises has two aspects.
1. From the perspective of the cosmetics company's brand itself, what kind of image does such packaging give to the company, and what attitude and impression consumers have about it. This evaluation is positive.
2. This aspect is negative. Some brand impressions are not good. For example, some people will give up buying because of poor product packaging or dislike.
What aspects can cosmetic packaging be used for? In the actual situation, it can be classified and explained, so that we can clearly understand the cosmetic packaging design.
1 Many brands of cosmetics are packaged, and the packaging is related to the function of the cosmetics. Most women buy cosmetics, and many people buy them. A set of cosmetics contains different products with different functions, such as water, lotion, facial mask, etc. In this way, the packaging is not only convenient for consumers, but also suitable for gift giving. We can see that many gifts in the market are packaged in sets, such as food gift packages, which makes people feel richer and more affordable for businesses.
Regarding the design of cosmetics, maintain the uniform style of the brand's cosmetics. In general, these cosmetics are combined into a series of cosmetics to make it look more advanced.
2 In the cosmetic packaging design process, packaging can also be done in this way. Some cosmetics of the same brand are made with different raw materials. A container is based on each component, and a variety of different containers can form a bag. This seems to be a unique package. More importantly, such packaging is necessary and very suitable for consumers to choose.
There are many cosmetic brands on the market now. Many consumers will encounter trouble when choosing. They don't know which one to choose. In the dark, a good cosmetic packaging design can help us. Because this kind of makeup design considers many functions, and is very considerate of customers, it is easier to attract people's attention.
There are many applications of cosmetic packaging design, not only in high-end cosmetic gifts, but also in some ordinary cosmetic gifts. We all know that the ingredients of cosmetics are actually limited. This is an improvement of natural biological and chemical substances, but the creativity of packaging design is unlimited, and it has a positive packaging. I believe cosmetics will sell better.
How to design cosmetic packaging to be more attractive to consumers
The success of cosmetic packaging design can directly affect the improvement of product quality and also have a certain impact on product sales. Therefore, every cosmetics company pays attention to packaging design. And in the process of packaging design, we must fully consider the transportation of the product, as well as the convenience of product carrying and use, and at the same time pay attention to the cost budget and control. So, how to make a colorful design for cosmetics packaging? Let me share with you a few things that must be done when designing cosmetics packaging.
1. Accurate information
Successful cosmetic packaging must first accurately convey the information of the contents. The so-called accuracy means that the packaging design must be simple, in place and clear. Accurately conveying product information requires that the shape, color, and pattern of the packaging should not go against the habits of consumers, so as to avoid misunderstanding.
For cosmetics packaging to play a promotional role, it must be able to attract consumers' attention. Therefore, novel and unique shapes, bright and eye-catching colors, beautiful and exquisite patterns, and unique materials can make cosmetic packaging present a very eye-catching effect, attract consumers' attention and generate strong interest. The color application in the cross-border design of color cosmetics breaks away from the original attributes of the product and can give users a unique visual experience, which is also more prominent in the product display.
The packaging design must be vivid, cleverly designed, with personality and beauty. In other words, the shape, color, pattern, and material of the packaging must be able to arouse consumers' favorite emotions, so as to stimulate their desire to buy. Good packaging design speaks for itself, can make the connotation of cosmetics come out, reflect the characteristics of cosmetics that impress consumers, and make consumers feel good.
The price of cosmetics is different, but because of the particularity of their intimate skin, the safety requirements of the product are very high, and this feature should also be reflected in the packaging. According to consumers’ psychology, high-end, simple, and stylish packaging can easily give users a sense of trust and remind users of the high-quality characteristics of cosmetics.
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