Procter & gamble. 3. 200 million euros for perfume brand will be gone with the wind

Date of dispatch of procter &gamble company announced today that the company has complete Sally group incense will float to the United States ( Ambi Pur) Brand acquisition, the purchase price. Million euros. This depends on the regulatory scrutiny and negotiate with the relevant work council in Europe, these items have been completed successfully. Sweet will be gone with the wind is a leading global air care brand, business throughout the country, and also has several toilet care products, strong position in Western Europe and Asia market. Procter & gamble company's global President David home care group Taylor ( David Taylor) Said: 'we are very pleased to completed the purchase, also very happy can now begin to integrate incense will be gone with the wind. Through acquisitions will be gone with the wind, we can expand the scope of services, as more consumers in more areas of the world to provide more comprehensive services, so as to consolidate procter & gamble in home care, especially air care market of global leadership. 'Taylor said, adding:' we can now seek we can see a lot of opportunities, make full use of the incense will be gone with the wind of high-performance air nursing and bathroom products and technology. The deal that we can make use of procter & gamble in consumer cognition, innovation, brand building and market aspects of core competence, which for many years in the future developing spinning will fit ( Febreze) Brand and sweet will. 'Sally group interim chief executive Marcel Smits said:' we are pleased to sell our air nursing brand perfume will float to the leading consumer goods company procter & gamble. We believe that selling the brand will further prove the great potential of this innovative business. Smits added: 'spin off the business will allow Sally group to further focus on the areas we have a strong competitive advantage, and create value for shareholders. ”