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The importance of cosmetic packaging

2018-10-27

Cosmetics are necessaries of our life, but its mission to beautiful life makes it a opportunities which contains huge business. The consumer market should not be ignored, as the competition of cosmetics market is more and more fierce, each tube cosmetics businesses is aim for expanding their product sales, which have struggled to the cosmetics packaging and publicity. Cosmetic packaging is a container as well as a fashion product that requires a variable appearance and rich color. The "fashionable" and "cultural" nature of cosmetics is what we call taste. How to reflect the taste of cosmetic, besides the aspect such as the advertisement publicity of the product and the counter display of the product, packaging is an extremely important part, decent packaging not only can directly, stimulate the sense of consumer and still can reflect the taste of this brand incisively and vividly. 

Therefore, packaging being the "coat" of a product should not only have the function of storage and protection, but also have the function of attracting purchase and guiding consumption. Cosmetic tube is an indispensable product in cosmetic packaging. With the constant development of cosmetic tube manufacturing technology, the mature application of hot stamping, grinding, dyeing and other technologies. The fashion potential of tube packaging has been fully explored. Cosmetic tube has good gas resistance, strong toughness which can effectively prevent oxygen and odor infiltration and content fragrance and effective ingredients exudation. The gas inside the cosmetic tube container has been removed, which accelerates the heat conduction, which can improve the efficiency of thermal sterilization, and also avoid the packaging container breaking due to gas expansion when heating sterilization. 

In modern cosmetics marketing, the packaging of cosmetics is silent advertising, which can play the effect of " using the stone of other mountain can get jade".


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