cosmetic packaging: cosmetic tube & bottle & jar-current situation and future development trend

2021-10-08

When consumers choose cosmetics, they not only pay attention to the aesthetics of personalized cosmetic tube packaging, but also pay more and more attention to other functions of the packaging. Intelligent and user-friendly cosmetic tube packaging from cosmetic tube manufacturer has undoubtedly become one of the important trends in the development of the packaging industry.

Many cosmetic tube manufacturers have launched combination packages, which create portable and small packages for various cosmetics. Cosmetic packaging reflects a similar “packaging” thinking. Eye shadows in combination and two-and-one combination lipstick/lip gloss are good examples. Once a cosmetics company adopted a new concept in the packaging design of its mini cosmetic bag. This cosmetic bag is not adapted to cause waste, which casts a big shadow on consumers, and purchases again only look for certain habits. Brand, dare not buy it at will. However, after accepting a small trial set, consumers will be able to personally experience the performance of cosmetics, feel the superiority of cosmetics, become direct spokespersons of such cosmetics, and become live advertisements, thereby enabling small packages to win the big market. Whether it is a promotional package or a small cosmetic tube packaging, its cosmetic tube packaging form, printed pattern, product name and description, etc. all correspond to the large package one-to-one, making it easier for consumers to identify the brand and realize the big benefits of small packaging. Purpose. Large packaging generally refers to a packaging method with a capacity of 2 kg or more than 1.5 L, which is more convenient, affordable and durable. At present, the domestic cosmetic tube manufacturer pays more attention to the selection of packaging materials and packaging design, regardless of whether the cosmetic tube is packaged or bottled, it takes into account the actual load-bearing effect and convenient access for consumers.

New characteristics of traditional cosmetic tube

With the development of the cosmetic packaging industry, the packaging technology of cosmetic tube has also been improved. In response to this, the cosmetic tube also presents new characteristics.

The trend of highlighting the personalization of cosmetics through packaging has become more and more obvious. In the past two years, the phenomenon of homogenization of cosmetics tubes has been serious. In order to avoid this situation, cosmetics cosmetic tube manufacturers continue to introduce new ideas and adopt novel shapes and humanized products. The design highlights the novelty and elegance of the product, and improves the competitiveness of cosmetics from the appearance. The flat curve combination of the cosmetic tube, the bright packaging color, and the unique tube-shaped design make the product stand out on the shelf.

When most cosmetics, skin care products and other cosmetics still use traditional plastic cosmetic tube as the packaging form, an active oxygen cleaner cosmetic produced by cosmetic tube manufacturer uses HDPE tube as the outer packaging of cosmetics. The cosmetic tube and bottle from cosmetic packaging manufacturers are cylindrical and adopts the form of a full set of labels. It is very convenient to use HDPE cosmetic tube as packaged cosmetics, and consumers can purchase cosmetics in cosmetic tube for replacement after using the bottled cosmetics, which is economical and cost-effective. In addition, the lid of the plastic cosmetic tube can be used as a measuring cup. The lid of a 500 g cosmetic bottle has a capacity of 20 g, which is convenient for consumers.The cosmetic tube is more humane

When consumers choose cosmetics, they not only pay attention to the beauty of the cosmetic tube, but also pay more and more attention to other functions of the packaging. Intelligent and user-friendly packaging has undoubtedly become one of the important trends in the development of the packaging industry.

Many cosmetic tube manufacturers have launched a combination package, which is to create portable and small cosmetic tube packaging for various cosmetics. Cosmetic packaging reflects a similar “packaging” thinking. Eye shadows in combination and two-and-one combination lipstick/lip gloss are good examples. Once a cosmetics company adopted a new concept in the packaging design of its mini cosmetic bag, this cosmetic bag may be. The new cosmetic green toothpaste tube packaging launched by Naaisi is a good example, and it has won unanimous praise from the industry. After fully entering the domestic laundry powder market and achieving great success, Naaisi, as a strategic adjustment, launched its main cosmetics Naaisi toothpaste to the market at an appropriate time. In order to gain a share in the already competitive domestic toothpaste market, Naaisi Purchasing from collapsible aluminium tube manufacturers, the transparent all-plastic composite tube packaging (aluminum collapsible tubes) is used in its toothpaste and cosmetics this time, so that consumers can clearly see the colored paste in aluminum collapsible tubes. The company’s advertising slogan in the domestic mainstream media that bombarded consumers is "you can see the nutrition, you can taste the VC". The novel packaging makes Naaisi toothpaste one of the dazzling cosmetics in the domestic toothpaste market. , Its market sales are also widely optimistic.

The development trend of cosmetic tube packaging

China is the world's largest cosmetic packaging manufacturing and consumer country. Plastic cosmetic tube & plastic cosmetic bottle & jar packaging accounts for more than 30% of the total output value of the packaging industry. It has become a new force in the packaging industry, in the production of food, cosmetics, skin care products, and daily necessities. Various fields play an irreplaceable role. Plastic cosmetic tube & plastic cosmetic bottle packaging industry has seen steady growth in packaging cosmetics and packaging materials. New packaging materials, new processes, new technologies, and new cosmetics continue to emerge, such as PCR tube.

The application of plastics in rigid containers and flexible packaging will increase. In terms of rigid containers, such as plastic trays and plastic buckets, because they can be reused, the long-term cost is lower than that of fiberboard buckets. Plastic vertical cosmetic tubes are also likely to replace cardboard boxes. In addition, because of their light weight and impact resistance, plastic cosmetic tubes are increasingly used in skin care products packaging. In terms of packaging, small cosmetic tubes and films in plastic products will still be very useful in the retail field.