Research on the application of consumer psychology in the design of cosmetic tube

Cosmetic tube as the protection of goods, attract consumers the most intuitive, the most economic, the most effective means, not only to beautify the product, strengthen the visual effect, but also for the product to create a new sales market. In the continuous development of market economy, people increasingly pay attention to life and health, cosmetics safety today, cosmetic tube suppliers should pay more attention to the important impact of cosmetic tube in the daily life of consumers. This requires cosmetic tube suppliers through insight into a series of consumer behavior, to grasp the process of consumer psychological activities, from multiple aspects of comprehensive consideration, and then design a more practical, safe, beautiful, environmentally friendly cosmetic tube design works. All production and operation activities of enterprises should also be carried out around the market and consumers. Consumers dominate market dynamics, and the market satisfies consumers' life needs. Shopping in a dazzling array of goods has gradually become a cultural and emotional enjoyment of life. Not only the consumer's consumption level, consumption ability had the corresponding improvement, and the cultural level, the value concept had the new change. In every shopping process, consumers will accumulate experience and judge the value, quality and satisfaction of products. Consumer demand also derives diversity and variability from both material and spiritual changes. Design from cosmetics tubes will have the effect of the link and communication, as "invisible salesman" of goods, product cosmetics tube design though change in today's world, but most focus on the impact to the visual, pure pursuit of smart, outstanding, on the functional and practical and not fully consider a problem from the perspective of consumers. Cosmetic tube design in the promotion of goods, commodity protection mission at the same time, but also fully grasp the consumer psychology, search for consumer experience information, and make it fully displayed in the new design. Only in this way can we design a cosmetic tube product which can reflect the basic function of cosmetic tube and meet the deep psychological needs of consumers.

Consumers have different purchasing motives, so a series of different psychological activities are produced in the purchase behavior. Cosmetics brand, color, text, graphics, etc., will produce different psychological response to different consumer groups, produce different visual stimulation. The consumer's consumption behavior is full of the "irrational" component of personal emotion and value. At present, the overall improvement of consumer quality and consumption consciousness, convenient, safe, humanized consumption requirements, so that cosmetics tube design methods, ideas must be updated in time. The role of successful experience model is essential, in reality, many successful cosmetic tube design works, reflects the cosmetic tube supplier will be consumer behavior and cosmetic tube design theory combined with the scientific design concept, reflects the importance of cosmetic tube supplier comprehensive design ability. Cosmetic tube suppliers should have a wide range of knowledge, and should also strive to find a balance and harmony between cosmetic tube art, reliability, safety, ease of use, cost and function.

Sustainable cosmetic tube development trend:

Cosmetic tube as the protection of goods, attract consumers the most intuitive, the most economic, the most effective means, not only to beautify the product, strengthen the visual effect, but also for the product to create a new sales market. In the continuous development of market economy, people increasingly pay attention to life and health, cosmetics safety today, cosmetic tube suppliers should pay more attention to the important impact of cosmetic tube in the daily life of consumers. This requires cosmetic tube suppliers through insight into a series of consumer behavior, to grasp the process of consumer psychological activities, from multiple aspects of comprehensive consideration, and then design a more practical, safe, beautiful, environmentally friendly cosmetic tube design works. All production and operation activities of enterprises should also be carried out around the market and consumers. Consumers dominate market dynamics, and the market satisfies consumers' life needs. Shopping in a dazzling array of goods has gradually become a cultural and emotional enjoyment of life. Not only the consumer's consumption level, consumption ability had the corresponding improvement, and the cultural level, the value concept had the new change. In every shopping process, consumers will accumulate experience and judge the value, quality and satisfaction of products. Consumer demand also derives diversity and variability from both material and spiritual changes. Design from cosmetics tubes will have the effect of the link and communication, as "invisible salesman" of goods, product cosmetics tube design though change in today's world, but most focus on the impact to the visual, pure pursuit of smart, outstanding, on the functional and practical and not fully consider a problem from the perspective of consumers. Cosmetic tube design in the promotion of goods, commodity protection mission at the same time, but also fully grasp the consumer psychology, search for consumer experience information, and make it fully displayed in the new design. Only in this way can we design a cosmetic tube product which can reflect the basic function of cosmetic tube and meet the deep psychological needs of consumers.

Consumers have different purchasing motives, so a series of different psychological activities are produced in the purchase behavior. Cosmetics brand, color, text, graphics, etc., will produce different psychological response to different consumer groups, produce different visual stimulation. The consumer's consumption behavior is full of the "irrational" component of personal emotion and value. At present, the overall improvement of consumer quality and consumption consciousness, convenient, safe, humanized consumption requirements, so that cosmetics tube design methods, ideas must be updated in time. The role of successful experience model is essential, in reality, many successful cosmetic tube design works, reflects the cosmetic tube supplier will be consumer behavior and cosmetic tube design theory combined with the scientific design concept, reflects the importance of cosmetic tube supplier comprehensive design ability. Cosmetic tube suppliers should have a wide range of knowledge, and should also strive to find a balance and harmony between cosmetic tube art, reliability, safety, ease of use, cost and function.

In the context of the universe as a whole, the Earth is held by the cosmetic tube of the atmosphere, and it's a very meaningful cosmetic tube. Environmental protection has a long way to go. Therefore, it is very necessary and urgent to put forward the green environmental protection cosmetic tube design as a strategy. It will promote the artistic design of cosmetic packaging industry and cosmetic tube industry to better and faster development of humanized survival direction.

The ecological environment has become a consensus of people, in the cosmetics, pharmaceutical cosmetics tube design and commodity circulation in the field of how to implement green low carbon environmental protection cosmetics tube is one of the important issues to improve the ecological environment. Now many companies have begun to develop cosmetic tube materials and production processes beneficial to human health and environmental protection. In the design stage, the requirements of cosmetic tube products are fully market research and technical analysis, such as product in the production, use, waste recycling and reproduction process of human health damage range, degree, to take control of pollution sources and eliminate the design measures. Cosmetic tube material is designed for logistics media.

The environmental protection consciousness of the cosmetic tube supplier urges the material selected at the design stage to be non-toxic, pollution-free, recyclable and degradable.

Reasonable design of cosmetics tube structure, from the function, consumable materials and printing process to make cosmetics tube products to achieve maximum reduction, to avoid the structure of cosmetics tube, level, volume of the complex superposition, excessive cosmetics tube, pompous cosmetics tube phenomenon, with no function of the device misleading consumers. Green cosmetic tube design will be committed to the implementation of environmental protection strategies, establish new methods and design concepts to regulate the negative impact of cosmetic tube products on the environment in each stage of its cycle.

Cosmetic tube designers should try to use green cosmetic tube materials to design cosmetic tube boxes, so as to reduce the pollution of the surrounding environment after the cosmetic tube is discarded. Cosmetic tube to reduce, in foreign countries, supermarkets are advised consumers to use nylon shopping bags, use less disposable plastic bags, in the cosmetic tube to minimize the use of materials, as far as possible to eliminate unnecessary cosmetic tube, simple cosmetic tube, in order to save resources. Cosmetic tube material should be single, the material used as simple as possible, do not mix with different materials, in order to facilitate recycling. Cosmetic tube design can be disassembled, the need for composite structure of the cosmetic tube should be designed into a detachable structure, conducive to recycling after disassembly. Attach importance to the reuse of cosmetic tube materials, the use of recyclable, reusable and recycled cosmetic tube, improve the life cycle of cosmetic tube, so as to reduce the waste of cosmetic tube. Today, with the continuous development of science and technology, the study of more green and low-carbon environmental protection materials for cosmetic tube has still become a major topic.

Modern new cosmetic tube material production and processing, has formed a new industrial category, green cosmetic tube material has been in the original paper, wood, grass, bamboo and cane on the basis of the new technology again deep processing, so that the formation of both has many characteristics of the original material cosmetic tube, Moreover, it has many advantages, such as more pressure resistant, waterproof, moisture-proof and anticorrosive than tube chemical synthetic materials which are not environmentally friendly, as well as its portability, recyclability and feasibility of large-scale production. More importantly, its economy and green low-carbon environmental protection are the most important.