Packaging to become one of the most media enterprises expand brand influence

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by：Lisson 2020-10-17

Pro Carton by Europe and corrugated Carton box manufacturers, a recent survey showed that the packing is the enterprise brand and expand the brand influence is one of the most influential media. Through the packaging and other 23 kinds of efficient communication channels are compared. The survey by the Pro Carton and FFI company organization, by the German Pointlogic international media consultancy ( Pointlogic国际媒体顾问) Completes. The survey by the two sides of the outstanding contribution of packaging measure: on the one hand, from the by product packaging to attract consumers and take actions related data. On the other hand, from packaging to marketing and advertising purposes for weighing basis. It is reported that more than 2000 people took part in the survey in a wide range of industries in Germany. Survey respondents not to disclose in the process of research for packaging direction, they must differentiate between 23 different media their advantages. Results show that the packaging is not only a distinct advantage in terms of marketing, and it is similar as the effective channel TV, print and web. Packaging is the enterprise brand and expand the brand influence is one of the most influential media. Survey also showed that the package has a great tendency to consumers, young consumers pay attention to the packing degree is higher than the old.

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