4 biggest challenges you will face in eCommerce airless cosmetic tubes

2021-11-22

This year, brick and mortar stores saw a 6% decrease in sales on Black Friday. On the other hand, according to CNBC, e-commerce platforms like Amazon made $7.4 billion, an all-time high for online spending during this particular day of the year. Brands have understood that there's more money being spent digitally than ever before.

So they're capitalizing by incorporating these advancements into their business model and launching storefronts digitally. If you have not already started selling your cosmetic products online, you are missing out on a great opportunity.

The process of shifting your process online is extremely easy and convenient. The only problem you are going to face is designing your airless cosmetic tubes for your eCommerce brands. The traditional airless tube packaging requires some modification before they are ready to be sold online. That’s why as cosmetic tube manufacturers, we thought that it is our responsibility to guide cosmetics brands like you. So read on to find what challenges you are going to face on your e-commerce journey and how you can counter them.

Durable wholesale cosmetic tube packaging:

In the eCommerce world, there are more opportunities for your product to be damaged. This is because it is being touched and opened multiple times throughout its journey thanks to several shipping cycles. This means that there will be increased chances that your airless tube packaging gets broken or lost along the way as compared to traditional shopping.

That’s why businesses need durable airless tube packaging from cosmetic tube manufacturer to protect products from damages.

Eco-friendly wholesale cosmetic tube packaging:

In today’s era, online shopping has become easily accessible among many people around the globe. The best way to maintain a good reputation on the market is by protecting your product with sustainable packaging. Cosmetic tube manufacturers should use more recycled materials and more natural fibers such as Aluminum cosmetic tube, plant fibers like sugarcane tubes or PCR packaging.

Brands are currently looking at ways to maintain customer loyalty while reducing waste. As a good option for maintaining a balance between product protection and eco-protection, ditch plastic and other such materials from your cosmetic packaging. If you are not sure about what type of airless cosmetic tubes suits you, you can contact us or any other cosmetic tube manufacturers and you will get expert guidance.

Positive unboxing experience:

Brands nowadays can't take their cosmetic squeeze tubes wholesale for granted. With so many other brands around, the stake is higher. Consumers will only remember the brand which offered them excellent service if it stands out from others in some way or another! No matter how old those tricks might sometimes be, people still love trying out something new. This is your job to compel consumers through your airless cosmetic tubes to push that BUY button.

The first time a consumer interacts with your airless tube packaging can be significant boosted by cosmetic tube suppliers. In eCommerce, you must make an impression and meet the expectations as the consumers open up the box for themselves. A pleasant unboxing experience where consumers enjoy and remember how much fun opening the packaging was. It creates loyalty towards your brand, which can become their go-to option for all of their future cosmetic packaging.

In today’s world of online purchasing, when we buy something new, there are plenty of opportunities at our fingertips to judge the product. Surveys via Facebook or Instagram and product reviews play an important role in helping the consumer choose the product. You want to provide your customers with such a pleasant experience that they should be forced to leave positive reviews about your product.

The airless tube packaging of your product is one of the most crucial aspects of marketing. It's important to ensure that customers are intrigued by what they see the first time it pops in front of them. A seamless or fun experience can increase customer engagement with your product and result in increased loyalty.

MAKING SURE THE PHYSICAL PRODUCT MEETS ONLINE EXPECTATIONS

Thanks to online shopping, consumers have access to a virtually unlimited number of brands. They can choose the store they want and purchase from any site in their preferred universe with one click! The airless tube packaging becomes extremely important when choosing which products the consumers buy.

The way we shop has changed drastically over time! Shopping used to be done face-to-face or by phone calls. Browsing shelves for potential purchases was something bricks n' mortar retailers offered. But the internet boom has put the whole shopping malls in our palms. Other than providing consumers with ease, cosmetic brands are also facing severe competition.

When a consumer purchases an item online, they will have certain expectations of the product. You must ensure that your airless cosmetic tubes meet the standards so consumers aren’t disappointed when their purchase arrives. Even if it happens one time with one time, other than leaving a bad review, he will never trust your brand name again. No matter how much money you spill on marketing campaigns, there is no way to undo the damage.

To better ensure that expectations about your product are met through its airless cosmetic tube packaging, it is essential to promote your products in both online and in the tangible world. For instance, concept stores can give consumers an accurate sense of what you offer by using eye-catching displays, which give them a greater understanding of how well or poorly those products will meet their needs. This isn’t a necessity and you can overlook it if you are just starting out! However, a physical presence of your brand gives your brand image some credibility.

Overcome the challenges!

The eCommerce market is projected to grow exponentially, so airless cosmetic tubes are more important than ever, not only for brick-and-mortar retailers but also online retailers. This is one part of the job you definitely don’t want to mess up. It may seem like a hell of a job and it is. But the good thing is that there are many cosmetic tube manufacturers out there that will gladly share this burden with you. So feel free to contact us and we will get started working on your airless cosmetic tube packaging right away!