The importance of cosmetic tube packaging and the development direction of environmental protection

2021-10-24

When companies make product cosmetic tube packaging, they usually consult the product marketing planning company, because the development of product cosmetic tube packaging is really important. It is the completion of the company's production logistics and the beginning of sales logistics. Everyone will find in life that the cosmetic tube packaging of the product not only plays a role in attracting customers, but also ensures the safety of the transportation process, and every detail must be in place.

In just a few decades, from hardware to software, from introduction to research and development, from reference to independent design, the cosmetic tube packaging industry has developed. However, the current product cosmetic tube packaging design has not reached the mature stage, and there are still some problem. In order to pursue higher added value, enterprises often adopt excessive cosmetic tube packaging. However, the cosmetic tube packaging does more harm than good, which is not good for the development of the cosmetic tube manufacturer and the popularity of the product.

Strategies for tube packaging of branded products and cosmetics

First of all, in brand trademark design, brand trademarks must master two basic elements, name positioning and product design positioning. There are many techniques for name positioning. Whether a company’s brand name produces a see-through effect, to maximize the direct association of the public, and let everyone know the meaning of the brand in just a few seconds. This is the basic of a successful brand name in brand marketing. One of the characteristics.

Enterprise brand name product positioning requires a comprehensive grasp of history, culture, customs, habits, national psychology and modern consciousness. At the same time, brand name positioning should also pay attention to rhythm, visual beauty, implied beauty, and individualization. For a new product of a new enterprise, the first issue of trademark is to do a good job in trademark design and determine trademark investment. It mainly proposes an estimate of the funding for the development of new trademarks, including trademark design fees, registration fees, publicity fees, and material costs for the design and use of new cosmetic tube packaging. If you want to develop international trademarks, you must also study national governments and international trademarks. The relevant regulations of the organization and the market conditions referred to by the trademark. That is to understand the degree of market saturation and competitors, and to grasp the consumer psychology of various countries.

Generally speaking, it can be said that it is not so simple for companies to successfully shape their brand image. Cosmetic tube manufacturers need to consider many factors. Whether it is brand positioning or marketing issues, there must be feasible operations. It can be said that the product cosmetic tube packaging can effectively help consumers identify the product, and it also increases the value of the product while facilitating consumption. Using professional marketing methods can save a lot of precious time and save more costs when seizing market opportunities.

The role of wholesale cosmetic tube packaging

1. Highlight product information

Product production information and other information will be gathered on the side of the cosmetic tube packaging to inform consumers. Produce consumer safety.

2. Protect the product

After the product is processed, the cosmetic tube packaging is vacuumed to protect the product from reacting with bacteria in the air and other magazines, and it will not easily deteriorate due to humidity.

3. Easy to carry.

For example, the cosmetic tube packaging of bread is usually a vacuum cosmetic tube packaging in a plastic bag. If there is no cosmetic tube packaging, it will be inconvenient to carry the product. There will also be certain storage problems. And bring a certain degree of convenience in the circulation of products.

4. Added value

A means to increase the value of commodities while realizing commodity value and use value. Exquisite product cosmetic tube packaging is usually more valuable. People will choose these products to communicate with each other.

5. Promote consumption

Good-looking cosmetic tube packaging can beautify products, promote products and promote sales. Cosmetic tube manufacturer can attract consumers with its novel and unique design and guide consumers to become the dominant factor in consumer purchases. Belongs to a silent salesperson.

Green cosmetic tube packaging is the main trend of future development

In recent years, with the process of global industrialization and the rapid increase of cosmetic tube packaging in various countries around the world, commodity cosmetic tube packaging has formed a large market, giving cosmetic packaging materials a broad space for development, such as paper, plastic, metal, glass, etc. Materials are widely used in various cosmetic packaging. While bringing convenience and benefits to people, most of the cosmetic tube packaging materials are often discarded arbitrarily, and they also cause serious harm to the human living environment. Environmental protection has become a great concern for people.

People’s awareness of environmental protection has increased, and the use of green concepts has become more and more frequent. In economically developed countries, the use of consumer goods with environmental protection functions has become more and more people’s conscious behavior, which is closely linked to environmental protection. The impact of products on the environment must be considered when making cosmetic tube packaging. Advocating green cosmetic tube packaging is a trend under this concept. It is of great significance to vigorously develop green cosmetic tube packaging materials and extensively develop green cosmetic tube packaging. It has become an inevitable choice for all countries in the world to develop cosmetic tube packaging, and will become an inevitable trend in the development of cosmetic tube packaging industry.

1. The needs of the international market for wholesale cosmetic tubes & customization from cosmetic tube manufacturers

The products put on the market must conform to the consumer's cognition and psychological orientation, respect people's psychology of protecting the ecological environment and advocating returning to nature, and must not incorporate ingredients that destroy the ecological environment in the cosmetic tube packaging. It is a must pay attention to the modern cosmetic tube packaging Is a major issue. It is this increased awareness of environmental protection and health that has made green trade a development trend in the world's foreign trade today. In addition, the increasing attention to the environment has produced a new generation of consumers, called green consumer groups. These new consumer groups will consider the impact of commodities on the environment. Therefore, some cosmetic tube manufactures come up with PCR cosmetic tubes, sugarcane cosmetic packaging, aluminum cosmetic tubes, paper cosmetic tubes etc.

2. Resources and the need for environmental protection

As an indispensable form of modern commodity production, cosmetic tube packaging is integrated into the development, design and production of various commodities. Although it brings convenience and comfort to people's daily life, it seriously ignores the leftovers after use. The pollution is caused by garbage and other issues, because any product and activity cannot be separated from the environment. While the rapidly developing cosmetic tube packaging industry promotes the steady and healthy development of the national economy, excessive cosmetic tube packaging and cosmetic tube packaging waste have also caused a series of environmental problems.

3. The development trend of green cosmetics tube packaging

The primary task of promoting green cosmetic tube packaging is the green cosmetic tube packaging design, which directly affects the cosmetic tube packaging method, the selection and usage of cosmetic tube packaging materials and the disposal of cosmetic tube packaging waste. The green cosmetic tube packaging design is that we are looking for the best point of contact with the cosmetic tube manufacturer under the premise of ensuring the function of the product, and strive to make the cosmetic tube design and use of the product cosmetic tube packaging more reasonable.

The original intention of the product cosmetic tube packaging design should be The cosmetic tube packaging design guarantees functions while minimizing the use of materials, eliminating unnecessary decorations and redundant cosmetic tube packaging as much as possible, and advocating simple cosmetic tube packaging to save resources, protect natural resources to the greatest extent, and generate a minimum amount of waste To minimize environmental pollution.

　1. Vigorously develop paper cosmetics tube packaging

Paper cosmetic tube packaging has many varieties and is easy to recycle. It can undertake a variety of cosmetic tube packaging tasks. Carton, paper bags, paper barrels, and paper pulp model products have become an important part of the modern cosmetic tube packaging industry and will be the most important cosmetic tube packaging material in the future. Paper and paper products have a wide range of raw materials, suitable prices, good uniformity, easy to print and paste, non-toxic and tasteless, cosmetic tube packaging is hygienic, suitable for automatic cosmetic tube packaging and the shape of cosmetic tube packaging is not easy to change, easy to recycle and reuse, and become garbage Perishable and degenerate, it is beneficial to improve the soil. In the United States, Japan, Western Europe and other countries and regions, a large number of paper products are used to ensure replacement of plastic and film cosmetic tube packaging.

2. Renewable and recyclable cosmetic tube packaging materials

Renewable cosmetic tube packaging materials refer to natural biological cosmetics tube packaging materials such as bagasse, etc., which are easily decomposed in the natural environment, do not pollute the ecological environment, and are renewable resources and low cost. They are excellent green cosmetic tube packaging materials. With the development of production technology, the original materials are processed by technology to form a unique green cosmetic tube packaging quality connotation and cosmetic tube packaging style, which not only reduces the impact on the natural ecological environment, effectively promotes consumer purchases, but also improves The added value of the commodity, and the establishment of the brand image of the commodity. By ensuring the recovery and recycling of waste, it can not only reduce its pollution to the environment, save a lot of wood and reduce the abuse and destruction of forest resources, but also has considerable economic benefits.

3. Biodegradable cosmetic tube packaging materials

It refers to a new type of cosmetic packaging material that degrades and disappears under natural conditions such as light, biology, oxidation, and hydrolysis, and does not pollute the environment. Therefore, it is recognized as the most promising new type of green cosmetics tube packaging material, as well as photosynthetic or biological products. Plastics that degrade themselves under the action have been widely used in the production of pharmaceuticals, cosmetics tube packaging materials and other fields.

4. Simplification and disassembly of cosmetic packaging materials

The materials used in cosmetics packaging should be as simple as possible, and do not mix with dissimilar materials for recycling. If the cosmetic tube packaging in the form of a composite material structure is required, it should be designed as a detachable structure, which is conducive to recycling after disassembly. Such as improving the material properties, making the bottled container thin-walled and light-weight while increasing the strength, through the development of material technology, the development of modified materials, so that the plastic cosmetic tube packaging is further light-weight and thin-film.

5. Development of cosmetic packaging in glass bottles

Because glass bottles and jars have a series of advantages such as ensuring the purity of cosmetics, hygienic, transparent and beautiful, good chemical stability, airtightness, easy sealing, flexible shape, can be recycled and reused many times, rich in raw materials, and cheap, etc., in the use of glass cosmetics Many cosmetics packaging materials are non-polluting in bottle packaging, and the environmental pollution can be minimized after use.

Conclusion

With the continuous improvement of people’s awareness of environmental protection, the packaging of green cosmetics tube & bottles fully embodies the coordination of environmental protection and economic development, and the ideological strategy of sustainable development. Protecting the environment and developing green cosmetics tube & bottles packaging is irreversible. The development trend of cosmetics is also a complex system engineering. The use of green cosmetics tube packaging materials and effective recycling are very important links. The green cycle of the cosmetics tube packaging design must catch up with the green wave of the world. The 21st century will be a green century, and the green cosmetic tube packaging will bring us a new and pollution-free green world.