What is the significance of cosmetic tube packaging design to enterprises

2021-10-24

Cosmetic tube packaging design is an important part of product marketing. Cosmetic tube packaging plays a very important role in product sales. Brand cosmetic tube packaging design should start with trademarks, patterns, colors, shapes, materials, etc. Cosmetic tube manufacturer follows the basic principles of brand design based on the consideration of product characteristics. Such as: protect the product, beautify the product, convenient to use, make all design elements harmonized. In order to obtain the best cosmetic tube packaging design, they can complement each other. From a marketing point of view, brand cosmetic tube packaging design and color design are an important factor in highlighting COM. Modern personalized brand image is the most effective means to enhance the brand image of cosmetics.

Cosmetic tube packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology. It directly affects consumers' desire to buy. We believe that cosmetic tube packaging is a powerful means to establish affinity between products and consumers. In today's economic globalization, cosmetic tube packaging and products have been integrated. As an effective means of realizing product value and use value, Cosmetic tube packaging plays an extremely important role in the means of production, circulation, sales and consumption. Of course, the designer of cosmetic tube manufacturer must pay attention to an important issue. The function of cosmetic tube packaging is to protect goods, transmit product information, facilitate use, facilitate transportation, promote sales and increase product added value. Cosmetic tube packaging, as a comprehensive subject, has the duality of combining merchandise and art.

The cosmetic tube packaging of cosmetic products is called "speakless salesman" and is an important part of the brand's visual image design. A market survey showed that the products purchased due to the attractive cosmetic tube packaging usually exceed 45% of the budget, which shows the charm of cosmetic tube packaging. Cosmetic tube supplier pointed out that cosmetic tube packaging design has become one of the most important links in modern product production and marketing. Excellent cosmetic tube packaging and displayed design concepts can quickly capture the attention of consumers and inspire consumers to purchase products. Cosmetic tube factory can provide you with cosmetic tube packaging design.

The core of cosmetic tube packaging design lies in the brand's strategic positioning, strategic promotion and strategic marketing. And cosmetic tube packaging as the terminal embodiment of the brand, its interactive relationship is very important! If it is a new product of a new brand, then the cosmetic tube manufacturer must think about the brand positioning, the value proposition that the brand conveys, and the brand tonality, and then position the product on this basis. If it is a new product of an old brand, you must think about what grade it is, whether it is different from the cosmetic tube packaging design of the original product, whether it is for product upgrades, product supplements or product innovations.

Cosmetic tube packaging must be used in the circulation of various cosmetics. So what is the concept and function of cosmetic tube packaging for major brands in the cosmetics industry? And what are the functions of the labels on the cosmetic tube packaging?

Protective function of cosmetic tube packaging

Quality is the guarantee of the product, and quality is the life of the company. If the cosmetic tube packaging does not provide effective protection, such as damage, scratches during transportation and storage, or product breakage caused by falling, it is regarded as cosmetic. Tube packaging is not enough to protect products; in addition, in the current e-commerce field where the channel share is increasing, the protection performance of cosmetic tube packaging products is more demanding, and the longer and more complex logistics chain ensure that the products reach consumers in good condition. Non-destructive will bring greater challenges to cosmetic tube packaging.

In the cosmetic tube packaging certification process in brand companies, functional certification is regarded as an extremely important part. The various functions (such as drop, vibration, friction, etc.) of the product in the proofing stage must be certified. At the same time, many cosmetic tube suppliers include the test that simulates actual transportation into the scope of the cosmetic tube packaging function certification. The scope ranges from small-scale trials to medium-scale trials, to large-scale trials and the final large-scale production stage, and even post-production channel tracking, such as supermarkets, large warehouses, e-commerce logistics warehouses, etc. Therefore, the protection of products is the primary task of cosmetic tube packaging.

Cosmetic tube packaging appearance display function

Another important function of cosmetic tube packaging is to promote sales. In addition to the necessary product text introduction required by laws and regulations, graphic design content such as appropriate color patterns and exquisite text expressions can enhance the appearance and display effect of cosmetic tube packaging. At the same time, the exquisite structure design combined with functions can also bring a sense of three-dimensionality and realism to the product. Of course, certain material processing techniques, such as printing techniques and the selection of special paper, can all enhance the visual effect of the product appearance. Coupled with the popular two-dimensional code one product one code technology and AR technology, it can increase the customer's interactive experience and allow consumers to perceive content other than product identification information.

Environmental mission of cosmetic tube packaging

Many brand companies have proposed that while increasing product sales, energy conservation and emission reduction are also key goals. This specifically refers to the requirement to reduce carbon emissions. The main manifestations are as follows: First, in order to reduce the number of cosmetic tube packaging, cosmetic tube packaging that has nothing to do with product protection and appearance display can be eliminated and no longer used, which is also conducive to improving production efficiency; second, reducing the weight of a single cosmetic tube packaging.

That is, weight loss, because every fixed unit weight of cosmetic tube packaging will produce a corresponding amount of carbon emissions during the production process, lighter cosmetic tube packaging, such as traditional plastic cosmetic tube packaging changed to sustainable cosmetic tube packaging, sugarcane cosmetic Tube, metal cosmetic tub packaging will be more environmentally friendly; the third is the recyclability of cosmetic tube packaging, the use of PCR cosmetic tube packaging and refill (soft cosmetic tube packaging), etc., which are regarded as the most direct Material saving; fourth is the recycling of cosmetic tube packaging, using a single recyclable cosmetic tube packaging, such as plastic cosmetic tube, aluminum cosmetic tube, etc., which can be collected, processed, recycled, processed and reused; fifth is the optimization of cosmetic tube packaging technology, such as adoption Water-based ink, uncoated paper box, solvent-free glue or water-based glue, etc. Environmental protection is a public welfare, and it is also the cause of every cosmetic tube packaging manufacturer.

The finishing touch of the label

The label carries the complete product information and display effect, and also shows the temperament and personality of the product itself. It should be said that it is the finishing touch to the cosmetic tube packaging of the product. For the labeling requirements of the finished cosmetic tube packaging, one is the quality requirement, that is, no wrinkles, no bubbles, no scratches, no burrs, etc., accurate printing, no overlap, no ink leakage, no ink impurities, etc. Good fit, no edge warping.

The other is the new requirement of the information age, that is, to carry more product introduction materials, display them in the form of QR codes, etc., to connect to more brand stories behind products, introductions of similar products and other promotional information; the other is AR technology, That is, the cosmetic tube manufacturer plays the previously entered video and photo files through the consumer's scanning of the product label, so that consumers feel immersed, integrated into the brand, and enhance the consumer's sense of presence.