Like tea 'soda' online, or do you like the bottles?
by:Lisson
2020-09-06
Like tea and double 叒 叕 new, started selling bottled sodas, looking very not to drink at the same time, xi tea bottles more curious, but the packaging has not too much of a surprise, conventional transparent PET bottles, with the authors with the same question, do you always pay attention to the design of the packing like tea, how 'to force' not this time.
Why is the new packaging so 'normal'?
This is associated with the latest positioning of xi tea, has always been the main high-end like tea, in order to balancing the needs of middle and lower consumer crowd, opens up new small tea brand 'civilian' xi, the pursuit of cost-effective, nature will not accounted for on the package cost.
Ago, brands in research and development products, especially considering the taste of the product, supply chain problems, it is more and more attention to packing.
With the brands on the packaging cost account for 20% of the total cost, about 4 yuan.
Competition in the market competition is intense, homogeneity increasingly obvious, in addition to outside the products find a selling point, also want to break from the packaging.
'Tea' the bottle is very popular as before, I was young consumers.
In addition, on the packaging should also pay attention to some details, like xi tea packaging bottles of classic love design, the use of large bottle, can be more conducive to the operation, speed up the production.
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