L 'oreal how to deduce the little nurse version 'painted skin'

Years, China lost huiyuan. Let many people untimely. Years ago, which is (date) (month) (year), in the north it is winter, this is an old tree withered cane jackdaws cold season. At the time of l 'oreal China, with a confidential price wholly owned had to negotiate with the years of 'little nurse' brand. Including obtained zhi-da li, founder of the 'little nurse' brand, in addition to all of the management team, all sales outlets, and a production base is located in yichang, hubei province, etc. After the event, Li Zhiqi chairman said will give energy to the charity. Cover at the time, 'l 'oreal China President Mr Paul smile said,' now, l 'oreal group is using the operation practice at the beginning of the purchase of small nurse brand commitment. 'Mr Paul introduces, at present the original little nurse % of employees has been smoothly into the l 'oreal. Mr Paul has made no secret of l 'oreal group to put the little nurse development become China's largest skin care brand goal. According to the survey of the AC, Carson's statistics, at present the little nurse is China's third largest skin care brands. 'Now, Paul should be read Chinese history, the crafty smile and a this, foster brand elimination and transition plan estimates that he has in mind. 'The little nurse will continue past basic price strategy, the price will not have too big change. 'Mr Paul, according to the current small nurse brand advertising budget is already accounted for the l 'oreal group advertising TouFangE top three in China. New the little nurse product has all the carrefour supermarket shop goods all over the country. 'But now we have lost sight of the little nurse's advertising on television, don't know the so-called top three TouFangE how to implement, but instead l deduce card Neil advertising. In fact, we should have thought of, but maybe we should not chatter like a whiner. The little nurse, as much as % of popularity, that is the accumulation of time, time will give us, not other can replace. Years of the company had spent all effort to promote 'little nurse' brand, is known as one of domestic three big skin care brand in its sales about the euro, the market share. %, and has set up in China. A point of sale, protect skin to taste the market share in China more than %, Chinese women to brand recognition of %. At the same time, 'little nurse' also has a number of employees as well as a beauty consultant. According to original market optimistic: after the acquisition of 'little nurse' l 'oreal may its ranking in the skin care products in China market directly from a push for a second. Now we see, sales outlets, employees, the market share has been completely accepted, just, is now a 'see ya card Neil, see the little nurse', the brand has almost become a painted skin, now, skin with old has been abandoned, and the borrowed skin is already grown natural and graceful. Let's take a look at what is the brand of transition: the things the most classic case of lexmark ( lexmark) Printer, when it is working for IBM, but that is not a person who willingly do OEM, in its product publicity, will be made to print the LEXMARK with IBM was well-known products, and constantly adjust the size between the two identity, position, and end with a period of time, LEXMARK expand slowly, to reduce, IBM until people think completely LEXMARK printer is their first to see quality. And James carville were as wonderful as done, first announced the formation of card Neil laboratory, let this logo, this time in people's subconscious 'card Neil' has been approved by the people, as if in 'painted skin' xiao wei. Then gradually into people's field of vision, in the mass cosmetics, l 'oreal splurged on buying spokesman, zhang ziyi card Neil overtaking the little nurse, l to years of advertising, card Neil completely replaced the little nurse. In this process, the operation of the brand is more complex, to grasp the size of the two brands 'voices', let consumer gradually from the familiar with the little nurse ( Card Neil) Bind body, receiving card Neil, to gradually put the calories Neil, narrow little nurse, the little nurse is really small, it will disappear. In this way, l 'oreal has completed his in mass cosmetics market strategic layout, this time again say 'l 'oreal also give small nurse brand high expectations and support, with no feeling of Neil. But he also admitted that the little nurse is in adjustment, next year there will be little nurse product launches. 'We also know this is a wonderful fairy tales, although the song to sing: fairy tales are lying. For the consumer, has gradually been forgotten brand is what is done cannot be undone, can not find won't go looking for, it is very shallow, in brand strategy is also on the textbook, predictably, now the huiyuan brand should not disappear, because Coca-Cola has been the brand strategy is to use the points, but later how, it's hard to say.