Japan's high-end cosmetics market not affected by the economic crisis

by:Lisson     2020-11-25
In Japan, even in the worst economic crisis, prices in the creams of yen cosmetics is still popular. Shiseido's yen smooth skin cream sales growth, the same production than the yen frost class cosmetics manufacturers kanebo also set a year selling target. Even senior cosmetics pioneer kose cosmetics company after lehman brothers, the yen's cosmetics market is still good. Comes down ladies psychology is: in order to beautiful, you also willing to buy again. Kanebo cosmetics one 'TWANY' out of the store brand than the yen medicinal anti-wrinkle eye cream, starting from the year sales, original annual sales of ten thousand, a year after sales also stay in more than ten thousand. Since (date) (month) (year) will adopt the mode of production orders, accept appointment. In the circumstance of economic recession, is expected to receive many orders? Consumers in the ~ s of %, some customers buy buy a full years using cosmetics. ~ year olds accounted for %, career women are easy to have wrinkles, and daub on the eve of the product or on special days, to be the next day the skin is smooth. Shiseido and department store brand 'cle DE peau BEAUTE' from the year began selling the yen's cosmetics, after the economic crisis began to spread, but not affected, advertising, said: sales keep smooth growth. It is said that is not affected by the economic crisis, because no matter what age women will not give up the pursuit of beauty, is not to reduce the investment in the cosmetics.
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