From 'shopping' to 'make track for a star' luxury brand loyalty is very important

To use a word to describe Chinese consumer enthusiasm for luxury goods, 'crazy' must be the most appropriate. Along with China's economic development, increase the wealthy affluence, luxury found the best consumer group in China. According to reliable data, our country every luxury sales growth space in the % above, at a staggering rate. In the process of development of luxury, the luxury consumer purchasing psychology is correct and is quite meaningful work, so how are the Chinese consumers of luxury brand loyalty? Let's start with a real case analysis. Miss huang is a large foreign enterprise in Shanghai white-collar work, she is also the coach, the fans, all her bag is the brand, the WWW. hzpzs。 Net/and this quarter has bought four new bag, Coach, the right of miss huang is still not satisfied, going to a sweeping new goods abroad. Brand loyal fans like miss huang, is undoubtedly all luxury brands hope for customer, if have a group of stable such luxury consumers, the brand could keep stable performance. So how can let the consumer to produce this brand loyalty? Consumer loyalty originates with the glamour of brands, brand culture and brand concept if consumers and personal values fit, such loyalty is easy to produce, from a different level, this is the process of brand for consumers 'conquer'. Accept foreign culture on Chinese consumers have congenital advantage, they are happy to contact with these luxury brands, and will be chasing the footsteps as fun. For the price of luxury goods is higher, consumers purchase frequency is lower, according to analysis of shopping psychology. When consumer is buying a lower rate of purchase products, they are often more cautious, for the choice of the brand will be more demanding. And that's what reflect how consumer loyalty. Editor: little editor: xing xing: anhui