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Changes in cosmetic packaging


The biggest problem affecting cosmetic tube packers has been how to move from imprinting information such as lot numbers and expiry dates to printing it directly on tube packages. "Information such as batch numbers and expiry dates has been embossed on the seal of the cosmetic tube package, which is often difficult to read due to the embossed method. And many cosmetic manufacturers are discussing new alternatives, such as laser or inkjet printing, to print the data onto bulk cosmetic tube packaging. Obviously, this requires some specific artistic effects in areas where there are printed characters. Because once the characters are printed, a visual reading system is needed to ensure that the characters are legible and clear. This means that a printer or camera should be installed on the filling machine, which increases the debugging time and may even cause confusion. According to Cosmetic Tube Manufacturer, this means enlarging the diameter of the soft cosmetic packaging tube from 52 mm to 60 mm, which would cause problems with the current filling equipment. "It is not possible for current machines to handle the new size of packaging without retrofitting existing equipment," he said, "and newly developed equipment needs to take this larger size as the new standard."

According to the current situation of Cosmetic Tube manufacturer and supplier, the company has a TFS 80-1 Soft Tube Filling Machine which, due to its effective servo technology, has the flexibility to produce all soft tube packages up to 60 mm in diameter with a single nozzle that can fill 100 tubes per hour. From a market point of view, the soft tube filling machine has gone through several stages from development to consolidation. "After several years of competition, we've seen a lot of big companies get stronger and a lot of small companies get wiped out of the market," Mr. White said. Now, how to become a supplier of tube packaging for cosmetics and skin care products in the United States? In order to improve the brand, the decorative personal care packaging of Home Tube products has also been innovated, so its cosmetic packaging suppliers have had to face more competitive pressure.

The average consumer likes products that are beautifully designed and easy to use in everyday life, and Tube packaging, from skincare products to toothpaste, is popular because of this. Similarly, consumers will think, "What can I get from this new product?" This philosophy, in turn, encourages cosmetic and personal care manufacturers to continually introduce the latest products and packaging without increasing costs. In order to achieve this goal, manufacturers must continuously conduct research and development work for wholesale cosmetic packaging suppliers, so that they can spend the least money and get the most. Overseas competition is getting fiercer

Over the past decade, overseas packaging suppliers have been keeping pace with their North American competitors, and the pressure to compete has become more pronounced in recent years. Makers of household cosmetics, personal-care products and perfumes are increasingly turning to overseas suppliers in countries such as China, South Korea, India, Pakistan, Mexico and Costa Rica, where labour costs are lower than in North America. It is cheaper and faster to source packaging resources from these countries than to buy the same packaging resources from European and American manufacturers. This situation has led to more and more packaging suppliers facing competitive pressure, so most of the manufacturers have to adjust their core trade strategy; On the other hand, in order to maintain their interests in the overseas market, they have to take the way of cooperation with overseas companies.

For the end-user, the long lead-time for home tube packaging has been an unsolved problem. Industry insiders said the impasse was caused by large toothpaste makers such as P& G, Colgate-Palmolive, etc., whose products have so many customers that they occupy a large part of the global market, forcing other companies to look for markets outside these markets. Of course, these are not the main reasons, but the overseas orders and prices are fundamental.

According to his observations, Cosmetic Tube Supplier said, "I think today's companies are looking overseas for partners with faster delivery times and lower prices, which is the market trade model of a capitalist society. The bottom line for the US domestic market is that we have to find ways to make delivery times faster and produce superior tube packaging with modern patterns than our competitors." Mr. White added, "Typically, it costs more than $10 million to set up a production line, so I can't imagine a foreign company investing that kind of money in a new production line unless it has a big commission from a domestic company." Beautifully decorated tube packaging products are easy to notice

Kelly Barry, director of market research at Freehold Resources, a New Jersey-based company that connects packaging customers with global suppliers, acknowledges the potential threat and competitiveness of Asia. However, he argues that foreign firms that want to expand their tube market need only have a set of standards that American suppliers can follow. Mr Barry, who has over 20 years of experience in the US tube packaging industry, points to the European tendency towards innovation in packaging as a positive driver of his business. Almost all of the tube packaging production equipment, from design, development and manufacturing, are valued by the European tube packaging companies. They listen to their customers and work closely with equipment manufacturers, making them well-deserved pioneers, whereas Asian suppliers have different business requirements. Mr Barry continued: "Tube packaging suppliers in Asia have strong copycat capabilities in developing products. They are eager to be a global supplier and do the best they can for their customers."

In the case of aluminum tubes for cosmetic packaging there are very different price pressures from South America, Europe and Asia. For this reason, Mr. Barry advises domestic suppliers to control costs by reducing reject rates and increasing production, to deliver on promised delivery conditions, to provide the best service to customers, to produce more economically, to plan better, and to establish better relationships with overseas competitors. For the US tube packaging industry, the main impact has come from price pressures in Asia. Mr. Barry's advice to domestic suppliers is: try to shorten the delivery time, limit the cost, focus on the main customers, but also to improve the service level for smaller customers. In fact, American suppliers of soft tube packaging have more capacity than their customers require, so Mr Barry reckons that firms with a wider range of processes are more likely to attract customers.

According to Mr Barry, Asia offers Tube packaging customers lower rates. In extrusion tube packaging production, lead times tend to be shorter in Asia than in the US. But they focus less on the innovation side and more on keeping customers happy. With the rapid development of the medical cosmetics market, the unique medical cosmetics packaging market will be more popular. The Freedonia Group, based in Cleveland, Ohio, expects the market for pharmaceutical packaging to grow 11 percent a year and reach $7 billion in sales for manufacturers alone by 2008.

Cosmeceutical Packaging is the hottest term in the cosmetic industry these days. The United States Food and Drug Administration (FDA) defines this as: cosmetics industry in those who have medicinal value of cosmetics known as pharmaceutical cosmetics. However, under the FDA's Tube rule, cosmetic products for medical use cannot be considered drugs. The FDA explains that, "In the Tube Code for Food, Drugs and Cosmetics, a drug is defined as a product that cures, treats, alleviates, or prevents a human disease. Drugs must be approved by the FDA before they can be sold, while cosmetics do not. The FDA believes that if a product has the characteristics of a drug, it must be certified as a drug.

Whether custom tube is for a makeup, skin care, personal health or anti-aging product, there is no doubt that it wants to have medicinal cosmetic properties. For example, some enterprise developers, or some dermatologists, or people with scientific research background, after developing skin care products that can resist skin aging and maintain youth, are very willing to classify these brands as "medicinal cosmetics".

In January 2005, Packaged Facts and Market Research, Inc. published a Research article on the U.S. pharmaceutical cosmetics Market. According to the article, sales of skin care, hair care and other medicinal cosmetics in the United States are worth $12.4 billion a year. "Cosmetics have grown rapidly with the popularity of spas and makeup art salons," says Mr. Port Washington of NPD Beauty, part of the NPD Group. In 2001, these pharmaceutical brands accounted for only 7% of the market. In 2004, these brands accounted for 18% of the total skincare market. The pharmaceutical cosmetics market is rapidly expanding, with a 92 percent growth rate in 2004 compared to 2003."

The Freedonia Group, based in Cleveland, Ohio, expects the market for pharmaceutical packaging to grow 11 percent a year and reach $7 billion in sales for manufacturers alone by 2008. With the introduction of more new anti-aging products and the continuous emergence of new products to maintain youth, the pharmaceutical cosmetics market will certainly have greater room for growth. In November 2004, Freedonia published an article titled "Pharmaceutical Cosmetics Market to 2008". They believe that in 2008, skin care products will occupy 60 percent of the market share of the whole cosmetics market, and more than half of the skin care products will be those anti-aging pharmaceutical cosmetics. In particular, those with a pharmaceutical background are growing faster, at an average annual rate of nearly 16%. Dr. Hao's skincare products were packaged in a drug-like way, using a large amount of white, and the same line was emphasized with the same color. In 1955, Dr. Rudolf Hauschka established Wala Company in Eckwalden and Bad Boll, Germany. And launched a skincare line named after Dr. Hauschka. In 2005, Dr. Hao skincare products has become the top brand in the pharmaceutical cosmetics industry. The brand is dedicated to using natural elements to create healthy, natural skin care products. In the United States, Dr. Hao's skincare products are sold primarily through specialty stores such as beauty salons and spas. Sebastian Parson, chief executive officer of Dr Haum, UK, is intrigued by the idea of "medicinal cosmetics". "Pharmaceutical cosmetics is an emerging market and consumers are quite cautious about it because it is not well defined and there is no well-established tube system," he says. According to Mr Parson, the packaging of Dr Hao's various skincare products is harmonised. "Our products can be divided into products for your face, your body or your hair," he said. In addition, the product is based on rigorous medical research, which is our main differentiator from many other products."

In Dr. Hao's product packaging, white is chosen as the dominant color to achieve a clean, striking impression. 'We like to feel fresh, pure and natural, which reflects the natural nature of Dr Hao's skincare products,' explains Mr Parsons. To ensure that Dr. Hao's skin care products are natural, Mr. Parson noted that they are packaged in glass bottles and bottled in sterile factories. The product is subject to an environmental specification called Rhythmical and is sanitized very strictly. Mr Parson stressed: 'Glass cosmetic bottle is a very stable material and there is almost no chemical reaction with the skin care product itself.

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