The current cost of oil is putting pressure on many industries. Of the manufacturing sectors, wholelsale cosmetic packaging is certainly one of the most affected, but this is not a new problem for many cosmetic packaging manufacturers. In fact, most cosmetic packaging manufacturers have had to cope with rising energy and raw material costs since the beginning of 2,000. To solve these problems, this paper discusses the characteristics of global markets.
The personal/home care market is constantly evolving: the status of established manufacturers is changing, emerging markets are growing rapidly, and new players are entering. Glass cosmetic packaging for luxury goods in Europe performed well in the previous year and rose last year, despite a general downturn in the global cosmetics and perfume markets. Despite the increasing degree of mechanization in the production cycle, it is also a fact that cosmetic packaging manufacturers are able to provide their customers with premium and/or original decoration services. The wide range of decorative techniques used by manufacturers, such as screen printing, metal coating and heat transfer, as well as their own creativity, has enabled them to stand out from the competition and cope with intense competition from alternative materials such as cardboard, plastic or metal. Glass packaging manufacturers are also meeting the demand for customised patterns, making design an added value to the product during the launch. On the other hand, the perfume market is at a very mature stage of development, which slows down the demand outlook for glass packaging supply.
On plastic packaging, manufacturers of Plastic Cosmetic Packaging in Europe are suffering from falling gross margins. Higher energy costs have affected transport and raw material prices, but the value of the euro and increased international competition has forced European producers to limit price increases. Operating profit is also expected to continue to deteriorate. However, plastic remains the most popular packaging material for cosmetics and toiletries, especially hair products. Manufacturers continue to innovate, and certain categories, such as single-dose packaging, are particularly active. Falling sales of skincare products also raise the possibility of plastic. At the same time, metal packaging is suffering from competition from other materials and has also been affected by the rising price of aluminium. Cartons are also relatively promising, but given the rising cost of supply, innovative strategies and solutions will be key to staying competitive.
China is the world's eighth-largest cosmetics manufacturing market, and the market will continue to grow by 10% a year until 2010. For cosmetics packaging, the Chinese market is set to grow rapidly in terms of both quantity and quality: product wear and tear is still common today due to the lack of high performance and properly adjusted packaging. By 2010 China's packaging production is expected to double its 2,000 level. Packaging manufacturers will have to take into account the specific context of cosmetics consumption in China, which revolve around skin care and hair care products. The U.S. market is also benefiting from the rapid growth of the health and spa care products category. This area holds great promise for the use of plastic packaging: the use of plastic in skincare and bath products is growing rapidly for safety reasons.
Trends and Prospects of wholesale cosmetic packaging for manufacturers
Based on interviews with industry experts, Wholeasale Cosmetic Tube Supplier below forecasts for its readers the major trends in the next five to ten years for various packaging materials. Glass Packaging No major innovations are expected in the field of glass packaging. While glass is still around, it's actually increasing its reliability, extending its use from perfumes to skin care products and even in some areas of the mass market; But the global environment remains uncertain for it. In perfumes, the way cost control works has stymied designers' intentions.
At the same time, product life spans are shrinking, products are being rolled out one after another at an alarming rate, and production is accelerating, leaving little time to develop innovative processes. As a result, innovative bottles are rare, making it especially difficult to distinguish any guiding principles. The obvious trend in glass packaging is towards pure shapes, but there are also decorative baroque, ergonomic round shapes, and more patterns and angles.
However, the advanced technical knowledge that European glass producers possess will help maintain their confidence in the future. The glass industry has made great strides in trying to achieve projects that seemed impossible at first. Subsequent finishing has gone a long way, transforming the glass bottles into smaller, multi-variant versions. Visual and tactile effects have improved dramatically over the past decade. Soft-touch and innovative visuals have drawn care brands back to glass. Glass, too, is getting newer and adopting new colors, new transparency, structure and optical effects. Hose For hose packaging, there is a constant demand for sophistication. Innovation competition is particularly important in France, where demand for high-end products is strong. However, the increasing complexity of the market has occurred without a significant increase in the volume of packaging. As for the shape, there is not much change. Oval hoses dominate the market. The mini-hose sector is also growing with the increasing demand for sample packaging, while 3D and letterpress printing are beginning to enter the market.
Makeup pumps From both a technical and an aesthetic standpoint, cosmetic pump manufacturers are grappling with the primary concern of most brands: maintaining, if not imperceptible, this element of discontinuity. Further, cosmetic pumps are making quite a breakthrough to enter the cosmetics industry. This distribution system first entered the cosmetics industry through DermoCosmetics Labels, which for the first time were pumped packed for its sanitary and body moisturizing products. Cosmetics are now ahead of perfume makers who already pack up to 80% of their liquid contents in bottles with pumps. Just a decade or so ago, the bottle did away with the pump plug, and now cans and hoses are following suit. The main beneficiaries of pump packaging are facial care products, or, more specifically, foundation.
Capturing these new areas means further technological innovation to achieve greater safety and portability in cosmetic pump packaging. The manufacturer is currently selecting a pump with a sealed nozzle brake that provides enhanced protection for the content formulation. By blocking the brake path, the contents are no longer in contact with the air. This prevents the formula from drying in the brake and also protects the contents from oxidation. Producers also prepare for nozzle upsurge and use their flexibility to adjust the nozzle with the recipe.
The cardboard luxury market seems to be a mature market for cardboard wrapping materials. While creativity is fostering demand for brand differentiation, it is not enough to sustain rapid growth. However, the need for better product traceability and emerging high-tech tracking technologies may provide new opportunities and added value for packaging materials.
Environmental and regulatory constraints
Environmental and cosmetic regulations also have a strong direct and indirect impact on packaging trends. In Europe and elsewhere, legislation is working to reduce the amount of packaging waste and promote recycling. The revised European Packaging and Packaging Waste Directive states that EU members must take measures to prevent the production of packaging waste and to minimise the impact of packaging on the environment. Member States must establish national programmes to bring back and/or collect used packaging to achieve specific waste use and recycling targets.
Among the various packaging materials, cardboard showed the highest recovery rate at 64 per cent of recycled packaging, followed by metal packaging (53 percent) and glass packaging (52 per cent). Plastic was last, accounting for only 15 percent of the amount recycled. On the other hand, for energy recovery, plastic leads with 36% recovery.
Current European packaging regulations state that between 55% and 80% (by weight) of packaging waste must be recycled as of 31 December 2008. The regulation also sets minimum recycling targets for materials contained in packaging waste: 60 per cent by weight for glass, 60 per cent for paper and sheet metal, 50 per cent for metal and 22.5 per cent for plastics (this only counts packaging materials that can be recycled into plastics).
Growing environmental concerns among consumers may also explain the apparent strengthening of demand for recycled paper and cardboard. The price of these raw materials has increased rapidly since the beginning of last year: on March 1st, the price of 1.02 paper (mixed paper and board) jumped by 50%, while the price of 1.05 paper (recycled corrugated) increased by almost 33% compared to the price of January 1st, 2004.
Cosmetics regulations may also have influenced packaging trends indirectly. The seventh amendment to the European Cosmetics Directive, for example, exempts Cosmetics with a life of more than 30 months from the expiry date requirement. However, the law also requires these products to carry a "open expiration date" (PAO) label. As a result, cosmetic manufacturers have had to conduct additional tests to assess this "period after opening", and they tend to use hoses or pumps, rather than bottles, to protect formulations from external contamination at the sales or consumer's home. Another result of the seventh revision is the return of the need for anti-theft caps, either for protective caps or systems placed inside the top of hoses.
Bottom line: product life spans are getting shorter, products are getting to market one after another at an alarming rate, and production is accelerating, leaving little time for the innovation process to develop.
At present, the obvious trend is not only towards the development of pure form, but also the Baroque style, ergonomic round shape, and more rich patterns, angular forms. Regulations are also trying to reduce the amount of packaging waste and improve recycling.
New product introduction
Climb On! New packaging for skin repair products Products, a vertically integrated skincare line, chose Cosmetic Packaging Group, a division of Lisson Inc., as the primary Packaging supplier for its line of upscale skin care products. Climb On! For cuts, burns and other skin problems in this series. The strips are packaged in silver brushed metal cans. LISSON LIP LUBE Lip Care is accommodated in a roll-on tube. The Creme moisturizer in the line comes in a straight-sided PET can with black smooth-sided sides.
Hipster perfume packaging Bond No.9 has produced its 24th New York-themed perfume, Bleecker Street. Again, the company chose a Lisson star with a long neck and a narrow mouth. The bottle was designed by watercolour painter and fashion designer Rachel Katz. It features a decorative fabric pattern that mimics the interweaving arcs of gold silk on New York currency, with deep fuchsia, ruby, bright green, lemon green and chartreuse among the colors of the season.
Watersall is launching an aquatic product packaged in aerosol cans. The pure moisturizing spray has been launched under two brands to appeal to different consumer groups: the stylish Splash Cool Swimming Pool in a Can and the sophisticated Watersall. This collection uses cans from Nussbaum in Switzerland, caps from Berry Plastics, and brakes from SeaquistPerfect. Ther are sold through speciality department stores, upscale gift stores, beautiful homes, luxury hotels and online, the products cool and moisturize dry skin, wash away perspiration and aid in quick cleansing.
The packaging design of the new lotion SOSOY uses soy ingredients to develop its body care product category. It recently showed off its new lightweight custom lotion bottle design. The new packaging is a lightweight plastic that looks and feels like glass, with a rotating lid.
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