World’s best 10 private label makeup manufacturers 2024

2024-03-06

In 2024, the global makeup market is estimated to be worth about 85 billion U.S. dollars, reflecting the insatiable appetite for beauty products worldwide. Against this backdrop of burgeoning demand and fierce competition, the role of private-label makeup manufacturers becomes all the more significant. As key players in this multi-billion-dollar industry, these manufacturers not only cater to the diverse needs and preferences of consumers but also drive innovation and shape trends that define the beauty landscape.

Private label makeup manufacturers have become instrumental in offering bespoke beauty solutions tailored to unique preferences and needs as consumers increasingly seek products that resonate with their style and values, the role of private label manufacturers in curating custom formulations and packaging has become paramount. In the article, we will start a journey to uncover the top 10 private-label makeup manufacturers of 2024 amidst a thriving ecosystem of creativity, innovation, and entrepreneurship.

1. Lady Burd® in the USA

With meticulous attention to detail and a passion for perfection, Lady Burd® curates a diverse range of cosmetic and skincare offerings, tailored to meet the unique needs and desires of its clientele. From luxurious skincare essentials to vibrant makeup collections, each product bears the hallmark of excellence synonymous with the Lady Burd® brand.

Main products:

Lip makeup: lipsticks, lip gloss, lip liners, lip finishers, lip primers & treatments

Face makeup: correctors & concealers, foundations, prep and prime, finishing powders

Brow makeup: brow powder, brow hue, brow liners, brow kits

Eye makeup: eye shadows, eye kits, eyeliners, lashes, eye primers

Cheeks and all-overs: bronzers, glitter, highlighters, paints

Skincare products: toners, cleansers, moisturizers, serums

Body care products: body oil, body lotion, body butter

Discover top packaging for brands like Lady Burd®

Lip gloss tubes

Extra: brush applicator, brush pouch, curved applicator, plug type applicator, roller or screw cap

Face cleanser tube

Extra: Built-in applicator for face rejuvenation

Body and hair care packaging

Extra: Dual chamber, dual experience

2. L`Oreal Group in France

With a steadfast focus on hair color, skincare, sun protection, makeup, and perfume, L'Oréal is the world's largest cosmetics company and has cultivated a portfolio of 36 iconic brands, each synonymous with luxury, sophistication, and excellence. From the timeless elegance of Lancôme to the trend-setting allure of Maybelline, L'Oréal's brands span the spectrum of beauty, catering to every style, preference, and occasion.

Spanning across 150 countries, L'Oréal's global presence is a testament to its unparalleled success and enduring impact on the beauty industry. With 88,000 employees dedicated to upholding its values of innovation, diversity, and sustainability, L'Oréal continues to set the standard for beauty worldwide.

Top brands among the 36: Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more.

Discover packaging for brands like L`Oreal Group

Makeup squeeze tube

Extra: different applicators to a flawless finish

Glass perfume bottle

Extra: luxury look

Body cleanser bottle

Extra: brush for deep cleaning

3. BO International in India

BO International stands tall as one of the largest private-label cosmetics manufacturers in India, boasting an extensive portfolio of over 2000 formulas meticulously crafted to perfection. Established in 2013, BO International has rapidly expanded its footprint and now operates in over 50 countries worldwide, solidifying its reputation as a global leader in the cosmetics industry.

Main products:

Hair care products: hair conditioners, hair oil, hair serum, hair shampoos, hair styling creams, hair spray.

Face cosmetics: face creams, face packs & masks, face wash and cleanser, facial kits

Baby care products: baby shampoo, baby face wash, baby body oil, baby hair oil, baby lotion, nappy rash cream

Others: men’s grooming care products, bath and shower products, intimate care products, oral care products, mother care creams and oil...

Discover top packaging for brands like BO International

Face cleanser tube with soft gel brush

ABL face wash tube with polygon lid

Electric vibrator facial wash tube

4. Estée Lauder in NY, USA

Since its inception in 1946, the Estée Lauder Companies has epitomized excellence and sophistication in the beauty industry. With a proud legacy spanning over seven decades, the company has continually set the standard for innovation and luxury.

With a presence in more than 135 countries and territories worldwide, Estée Lauder products are beloved by global consumers who trust in the brand's commitment to excellence and integrity. From iconic skincare solutions to trend-setting makeup collections and signature fragrances, Estée Lauder continues to captivate and inspire beauty enthusiasts around the globe.

Main products:

As a global powerhouse, the Estée Lauder Companies offer private-label manufacturing services for skincare, makeup, and fragrance products, leveraging their unparalleled expertise and cutting-edge facilities.

Discover top packaging for brands like Estée Lauder

5. Kolmar Korea

Kolmar Korea stands as a pioneering force in the cosmetics industry, having blazed trails since its establishment in 1990 as the first ODM (Original Design Manufacturer) cosmetics company in Korea. With a foundation built upon cutting-edge technology and unrivalled quality control expertise, Kolmar Korea has cemented its position as a global leader in the field.

6. Coty Inc. in USA

Coty stands as a titan in the beauty industry, renowned as one of the largest and most influential companies worldwide. With an esteemed portfolio of over 50 iconic brands spanning fragrance, color cosmetics, hair color, and styling, Coty has solidified its position as a powerhouse of innovation and creativity.

Top brands among the 50+:

Hugo boss, infiniment coty,Jil sander, joop, Jovan, Katy Perry, Kylie Baby, Kylie Cosmetics, Kylie skin, Lamcaster, Manhattan, Marc Jacobs, Marni...

7. Intercos Group in Italy

Intercos Group is heralded as a leading cosmetic contract manufacturer specializing in the development, production, and packaging for major beauty labels. With a comprehensive 360° approach to makeup development, Intercos Group offers a holistic solution encompassing formula engineering, textural innovation, coloured finish advancement, and application method invention.

With a keen eye for innovation and a dedication to quality, Intercos Group has earned a reputation as a trusted partner for the world's biggest names in cosmetics. With a global presence spanning 15 commercial offices and 15 production facilities across 12 countries, Intercos Group combines global reach with a local approach, ensuring seamless collaboration and unparalleled service for clients around the world.

Main products:

Since its inception in 1972, Intercos Group has remained at the forefront of color cosmetics, pencils, nail polish, skincare, and personal care product manufacturing.

Discover top packaging for brands like Intercos

8.B&F Cosmetics in China

With a commitment to excellence, B&F Beauty holds itself to the highest industry standards, earning qualifications from prestigious organizations such as ISO 22716 and the GMPC international standard. These certifications underscore B&F Beauty's dedication to quality assurance and product safety, ensuring that every product meets rigorous standards of excellence.

Moreover, B&F Beauty's commitment to ethical business practices is evident through its certification by the Business Social Compliance Initiative (BSCI), which emphasizes fair treatment of workers, environmental responsibility, and ethical sourcing practices.

Main products:

B&F Beauty emerges as a dynamic force in the cosmetics industry, offering a comprehensive range of products for lips, eyes, face, and nails. As a trusted OEM and ODM cosmetic manufacturer, B&F Beauty has been at the forefront of beauty innovation since its founding in 2005.

9. Frost Cosmetics in USA

Frost Cosmetics stands proudly as one of the premier verified private-label turnkey cosmetics manufacturing companies in the USA. With a sterling reputation for excellence and innovation, Frost Cosmetics has solidified its position as a trusted partner for brands seeking to bring their cosmetic visions to life.

Main Products：

Cleansing product for body, hand and hair

Eyelid Care, Face Masks, Facial Serums, Facial Toners, Facial Cleanser, Facial Moisturizer

Others: Body Scrubs and Polish, Beard Care, Piercing and Tattoo Care, Muscle and Joint Relief Cream, Moisturizing Cream

10. Pinnacle Cosmetics in Canada

At the heart of Pinnacle Cosmetics' offerings is the opportunity for brands to brand each product with their logo, professionally printed to reflect their unique identity and vision. Whether it's a signature lipstick shade, an eye-catching eyeshadow palette, or a luxurious skincare product, Pinnacle Cosmetics ensures that every item is impeccably branded to resonate with customers and stand out in a competitive market.

Main products: all ranges of makeup, skincare, brushes and accessories.

When wholesalers are sourcing private label makeup from manufacturers, the below are the #1 to #8 key factors that tend to be of utmost importance for brands:

● Quality Assurance: The quality of the makeup products is paramount for both brands and end-users. Private label wholesalers need assurance that the products they are purchasing meet high standards in terms of ingredients, formulation, packaging, and overall presentation. Consistent quality is essential for maintaining customer satisfaction and building a reputable brand.

● Customization Options: Wholesalers often require customization options to differentiate their products in the market. This could involve creating custom formulations, packaging designs, branding, and labeling tailored to their target audience's preferences and needs.

● Competitive Pricing: Pricing plays a crucial role in wholesaler decisions. They seek manufacturers that offer competitive pricing structures while still maintaining the desired level of quality. Wholesale pricing should allow wholesalers to achieve desirable profit margins when selling to their customers.

● Reliability and Consistency: Wholesalers rely on private label makeup manufacturers that demonstrate reliability in terms of product supply and consistency. Timely delivery, efficient communication, and consistency in product quality across batches are essential for maintaining a smooth supply chain and meeting market demands.

● Compliance and Certification: Compliance with regulatory standards and certifications is non-negotiable for makeup brand wholesalers. They need assurance that the products they are sourcing comply with relevant safety regulations, such as Good Manufacturing Practices (GMP), FDA regulations, and any other applicable standards in their target makeup markets.

● Flexibility in Order Quantities: Cosmetic manufacturers that offer flexibility in order quantities are highly valued by wholesalers. Whether they need small batches for niche markets or larger volumes for mass distribution, private label makeup wholesalers appreciate manufacturers who can accommodate their varying needs.

● Innovation and Trend Awareness: Wholesalers seek private label cosmetic manufacturers that are proactive in staying updated on industry trends and consumer preferences. The ability to offer innovative products, stay ahead of emerging trends, and adapt to changing market demands ensures that makeup wholesalers can keep their product offerings fresh and relevant.

● Reputation and References: A cosmetic manufacturer's reputation within the industry and positive references from other clients are significant factors for makeup wholesalers. They are more likely to work with private label cosmetic manufacturers with a proven track record of reliability, quality, and customer satisfaction.