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How to design squeeze tubes for lotion
Three major cosmetics packaging marketing strategy
by：Lisson
2020-10-17
Cosmetics packaging 'fashion' and 'culture' is always throughout in the design the packaging, cosmetics selling effect not only, more to sell fashion and culture.
Cosmetics consumers due to age, sex, occupation, cultural, economic level, and so its shopping mental activity and the effect is also different.
Such as: mature consumers, working-class, housewives, economic income is not much more realistic type;
Young people, intellectuals and better to be more beauty of economy;
White-collar workers, outgoing personality, more exquisite 'superior'.
Therefore, we should according to the product positioning of the target consumers choose different packaging design strategy.
Cosmetics packaging marketing strategy mainly has the following kinds: one is the series of packaging.
The same kind of product or brand in the enterprise production using the same design and color, in order to remind the customer, this is the brand of the family.
The second is combination packing.
Products for all related USES in a big box or bag sales at the same time.
This advantage is convenient for the customer's purchase, at the same time, it is much cheaper than single products.
Three is a multi-purpose packaging.
The products after use, its packaging need not discard, easy for it.
At present, also add gift packaging, which are frequently used to attract type packing, positioning, etc.
Our specific work including cosmetics overall image design, cosmetics boxes, cosmetics bottles, cosmetics counter display design, washing supplies packaging design, etc
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