The production of cosmetics is still 'speak'

Author: small chan chan, has gradually fade out the line of sight of nokia made a pair of feelings, released nokia this classic after engraving, aroused the concern of the carnot powder on classic. Stand in the forefront of fashion, cosmetics industry in its concept, marketing and other packaging, pursuit and fashion go hand in hand. Some brands, however, is to explore the trend of the future, there are also some trend is classic and name brand. It says the second. What product is worth and name? Classic product, is the premise of the birth of 'complex engraving' cosmetics. In general, classic product endorsement came mainly from the following aspects:. The first. For example, in the competitive niche social media ins on cosmetics brand Bsame 'bullet' lipstick, lipstick launched a series of suits, in the packaging design in the United States and name the first lipstick. （ On the left is the complex engraving) And on the color number, the set of after engraving products after engraved the classic color of every age, every color number corresponding to the product named after s, part of the color number to claim to sell out of stock. 。 'Popular sheet is tasted. Last year, the French brand PAUL & amp; JOE to celebrate anniversary of the establishment of the brand, especially the past 20 years the most popular multi-purpose colour makeup powder, lipstick, powder and so on four item sets, create new engraving combination. And these item was lovely, packaging, or fashionable tonal, became a fan of good heart, some products even seen lining up. 。 'Unforgettable'. Years, German brand Jil Sander has launched a series of complex engraving has shut down old perfume products. The classic fragrance perfume inspiration comes from years ago, such as in classic Bath and Beauty. For perfume products, through the unforgettable scent to people, and name it can give consumers a feeling of back to history, to revisit the unforgettable experience, this be called a kind of heart communication. Largely outside the historical significance, classic is bearing the weight of the emotional attachment of people of a certain age, and the emergence of 'reproduction' product, is hit women sensitive nerve, and to a classic or a time of remembrance. In fact, in these complex engraving products, brands are also through the classics, and name for their assignment. History this year New Year's day, to celebrate the shiseido 'seven toner powder' the anniversary of the classic products, shiseido in Tokyo's ginza shiseido stores limited release the product after engraving, packaging design and name in the first launch of the 'seven toner powder. In addition, years, to celebrate the first anniversary, shiseido launched after engraving 'EUDERMINE red honey dew essence makeup fluid'. （ On the left is the complex engraving) Like shiseido, in the brand or company or classic anniversary of the launch after engraving, most is the tactic of the brand. Years, founded in memory of families YanShi anniversary, secco YanShi launched a classic series 'New York'. One, 'or' original 'perfume, its taste' reproduction 'YanShi, launched in the original musk oil, the musk in consumer memory oil was once synonymous with YanShi. Likewise, years, guerlain to mark the anniversary of the 'night flight' perfume, launched the perfume products after engraving, and for each bottle of perfume with the authentic French tradition ACTS the role of gold. （ On the left is the complex engraving) This anniversary of the form, on the one hand, can for the brand or the company's anniversary celebration, on the other hand again historical background of classic brand and its products in public, lateral foil a brand culture and history, in order to attract consumer attention and recognition and resonance, so as to enhance viscosity between and consumers. Credibility is relatively common version cosmetics sales in order to show their method, 'after engraving' cosmetics mostly takes set limit to of course. Mentioned above, shiseido after engraving 'seven toner powder', a limited set of, each product all have their own number. Years, Joe fairy to meet consumer brand to its production of scent, launched the cherry, plum and sweet osmanthus classic scent 'after engraving and limited release'. 'After engraving' cosmetics most has the property of 'limited', and thus bring brand party a performance and profit is limited, its real value lies in the idea of construction for brands and consumers increase emotional resonance, to achieve psychological identity, add credibility and influence for the spread of brand. The earliest 'after engraving', originated in the books, is a rare ancient books will have been out of print or good edition, published by photocopying, scanning, and other modern means to. Today, 'after engraving' has been widely used, even be called a trend: cowboy after engraving, handbags after engraving, watch after engraving, lighter after engraving, and even video games after engraving, etc. , in order to save the depressed market, Pepsi his years ago main crystal coke after reproduction, sale again. In previous, Facebook has a 'let crystal Pepsi back' page, has collected more than. All praise. It is not hard to see, in a large part of the consumers' mind, classic 'reproduction' of the products is something worth looking forward to, also can arouse their purchase desire and emotion. However, should be 'after engraving', most of the test is quality, not beyond the classic, but must not be lost to the classic, otherwise it will backfire. Anyway, good product itself will talk, even if production can also holds the memory of consumers, 'after engraving' today the existence of products. Editor: huang rui