Cosmetic packaging design is inspired by women

The important role of the cosmetics tube

Cosmetics are necessaries of life, but its mission to beautify life makes it a contains huge business opportunities, should not be ignored consumer market, as the cosmetics market is more and more fierce competition, cosmetic tube businesses for expanding their product sales, but also have struggled to fluctuation full time is in the cosmetics packaging, publicity, to impress the consumers of eyeball, increase consumption. Cosmetics packaging is a container, but also a fashion product, it needs to change the shape and rich colors. Cosmetics "fashion type" and "cultural" is usually what we say grade. How to reflect the taste of cosmetics, in addition to the product advertising and counter display, packaging is an extremely important link, appropriate packaging can not only directly stimulate consumers' senses, but also can reflect the taste of the brand incisively and vividly. So say, package as the product "coat" should not only have the function of full, protection, but also must have the function of attracting purchase, guiding consumption.

The cosmetics tube is an indispensable commodity in the packaging of cosmetics. With the continuous development of the cosmetics tube manufacturing process and the mature application of hot stamping, frosting, dyeing and other technologies, the fashion potential of tube packaging has been fully explored. Cosmetics tube has good air resistance, strong toughness, can effectively prevent oxygen and odor infiltration and content fragrance and effective ingredients seepage. The gas inside the cosmetics tube container has been removed, which accelerates the heat conduction, which can improve the thermal sterilization efficiency and avoid the rupture of the packaging container due to the expansion of the gas during heating and sterilization. In the modern cosmetics marketing behavior, the packaging of cosmetics is its silent advertisement, which can play the effect of "the stone of other mountains can attack the jade".

Women are increasingly involved in working, earning money and shopping, so they have a significant influence on the packaging of today's cosmetics products. According to a series of international studies, the color and shape of cosmetics packaging, as well as the image and text of products, can affect women's preferences for cosmetics bottles. In addition, women of different ages have different packaging needs for cosmetics products. The figures and conclusions are also of reference significance to the Chinese market. It's no secret that women's purchasing power has certainly been on the rise with increasing education and earning power, and it has been for some time.

In the United States, for example, more women than men have earned bachelor's degrees (57.2 percent) and master's degrees (58.9 percent) in recent years (data from the National Center for Education Statistics). And women's median incomes, at least when compared with men's, are climbing fast. Over the past 30 years, median earnings for men have increased by only 0.6% while women's have increased by a staggering 63% (Source: Business Week, February 2005)

Given the state of income growth, it is not surprising that women's influence in buying decisions has risen. Published statistics vary somewhat, but it is generally accepted that women make up 80 to 85 percent of all consumer purchases in the United States. This percentage is significantly higher when certain product categories involve women, such as over-the-counter drugs and food products, where women account for 93 percent of purchases ). With such a big influence on purchasing, women will then have a big influence on packaging, on everything from the ergonomics of today's cars to the sealing of vitamin bottles.