The dominant direction of cosmetics packaging materials
by:Lisson
2020-10-19
Cosmetics packaging materials, the dominant direction of a general sense of 'cosmetics' actually including skin care products, hairdressing hair care products and perfume etc. Several categories.
Cosmetics industry association of the relevant personnel according to the Chinese flavor were introduced, all kinds of eye cream, night cream, SOD honey and sunscreen, etc all can be classified as skin care, shampoo, hair conditioner, hair color, such as water, lipstick, eyebrow pencil and nail polish cosmetics can be classified as hairdressing supplies, and perfume can always is self-taught.
Cosmetics as a kind of fashionable consumer goods, it needs high quality packaging materials, in order to enhance their social status.
At present, almost all kinds of materials are used in the cosmetics packaging, glass, plastics, metal three kind of material is the main use of cosmetics packaging container, the carton is commonly used for cosmetic packaging.
'continuous development of new materials and new processing technology, the pursuit of the new model, has been the industry development in cosmetics packaging container.
'a long-term technical engineers engaged in research on materials packaging told reporters,' now, the material is not only confined to the application scope of cosmetics bottles, plastic bottles, the application of new materials has also become the cosmetics industry with new products, improve the existing products of a kind of way.
'he said, with well-known P&
G(
Procter & gamble)
As an example, the last year's 'cream cool bath brand bottles material will change the traditional hard plastic, and chose a more human soft hardness of plastic packaging,' so, in virtually, increase the affinity of a product.
'the implication,' cream cool 'successful launch, and the choice of packaging materials.
Also, another brand p&g 'pantene, on the basis of the existing strong brand, and the packaging design and material to improve a lot of time, will strive to' old 'brand inject fresh vitality.
And it also means, fashionable, smart, energetic, fun of outer packing design and the adoption of new type bottle will become one of the means of cosmetics manufacturers win terminals in the future.
In the field of skin care products, durable, elegant packaging but also emerge in endlessly.
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