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Product packaging which contain psychology factors influence customers to buy desire
by：Lisson
2020-11-17
Product packaging influence customers to buy desire which contain product packaging influence customers to buy desire psychology factors which contain psychology factor
the following are some of the specific content need to be considered:
color:
in nature, the bees are attracted by the bright flowers, for consumers is the same reason. Your packing design does not necessarily need to be a neon color, maybe it doesn't satisfy the consumers' preferences, the most attract consumer packaging is beyond their imagination.
although there are many other factors affect the design of a package, but of all the factors, the color is for consumers to notice of the first things directly from shelves. You need to consider what kind of color is passed to the consumer what kind of emotion, then you need to evaluate packaging design, most of the color can have the connotation of the pros and cons associated with them. Here are some common packaging color and they are able to convey message to consumers.
red: red gives people a strong visual impact. It can use many different shades for a specific commodity, it can be passed to stimulate, power and excited. But should not be ignored is that the red effect also can give a person a sense of invasion, it is also need brands a factor to consider.
blue, blue is a natural can let a person calm one color, especially shallow blue. Strong blues can help consumers better want to know what they want, make a careful selection. But it is worth noting that the blue sometimes regarded as unfriendly.
green: green is a balance of color, can give a person the feeling that find everything new and fresh, often can remind consumers the arrival of the spring and summer. As the color of nature, green subconscious can be reassuring. This color has a great promoting environmental awareness.
black: black is very complex, but attractive feeling of a kind of color. This color is suitable for application in many different industries. But it is worth noting that it the oppressive feeling that gives a person is also very strong.
pink: pink represent romantic, warm and comfort, give a person the sense with ease. But too many this kind of color can let a person feel depressed.
because many colors have both positive and negative meanings, will need to match the different color to convey the correct information to consumers.
structure:
in addition to color, compared with other elements, the customer's subconscious will also notice the structure of the design of the packaging. Distinctive shapes to make the product on the shelf. Square and rectangular packing is considered to be the shape of a traditional, so in comparison, the different shape will be more to attract consumers. But one thing to note is that the traditional packing may be easier to put on hold, which is also very important. Article such as narrow packing may seem more healthy than the standard package, more unique, this also is the reason why its stand out.
sensory details:
the consumer can through the five senses to perceive a product information, which can produce psychological impact. Color and shape is through the visual perception. But sound, texture and smell will also bring to consumers for the product packaging different psychological effects.
smell: the smell is most closely linked to a kind of feeling and memory, can stimulate consumer awareness. Often through the smell perfume package tempt consumers, so the use of smell in product packaging can give customers a better feeling.
touch: the quality of the product packaging is the customer to choose a key factor of the product. Soft touch coating, embossing, intaglio printing and other special effects can make your packaging gives consumers more pleasant feeling. Touch the printing effect can deepen people's purchase desire, want to have for a long time, to encourage people to buy.
voice: although you can think of packaging can be playing music or radio to increase the interaction of elements, but this is not the only consider sound feeling. When consumers opened the package, he may produce noise, although these are harmless, but also can produce certain stimulation, make consumers feel discontent. But some sound really satisfying, like opening a can of soda bottle have sprung up out of voice.
in general, a single sense organ is not working. Packaging designers need to these different elements together, design a cohesive package that allowed it to resonate with consumers.
the psychology research:
the subtle influence of the concept of psychology with the world around them, but when you try to increase the sales of your products, you will need to resonate with your target audience. Any packing design before, want to consider what customers value most, it is very important.
combining color, structure and sensory details can dig into consumers' subconscious thoughts and true feelings, make your packaging design to convey the right message, encouraging consumers to pick up your design packaging, select your products. Conversion table packaging printing knowledge
the following are some of the specific content need to be considered:
color:
in nature, the bees are attracted by the bright flowers, for consumers is the same reason. Your packing design does not necessarily need to be a neon color, maybe it doesn't satisfy the consumers' preferences, the most attract consumer packaging is beyond their imagination.
although there are many other factors affect the design of a package, but of all the factors, the color is for consumers to notice of the first things directly from shelves. You need to consider what kind of color is passed to the consumer what kind of emotion, then you need to evaluate packaging design, most of the color can have the connotation of the pros and cons associated with them. Here are some common packaging color and they are able to convey message to consumers.
red: red gives people a strong visual impact. It can use many different shades for a specific commodity, it can be passed to stimulate, power and excited. But should not be ignored is that the red effect also can give a person a sense of invasion, it is also need brands a factor to consider.
blue, blue is a natural can let a person calm one color, especially shallow blue. Strong blues can help consumers better want to know what they want, make a careful selection. But it is worth noting that the blue sometimes regarded as unfriendly.
green: green is a balance of color, can give a person the feeling that find everything new and fresh, often can remind consumers the arrival of the spring and summer. As the color of nature, green subconscious can be reassuring. This color has a great promoting environmental awareness.
black: black is very complex, but attractive feeling of a kind of color. This color is suitable for application in many different industries. But it is worth noting that it the oppressive feeling that gives a person is also very strong.
pink: pink represent romantic, warm and comfort, give a person the sense with ease. But too many this kind of color can let a person feel depressed.
because many colors have both positive and negative meanings, will need to match the different color to convey the correct information to consumers.
structure:
in addition to color, compared with other elements, the customer's subconscious will also notice the structure of the design of the packaging. Distinctive shapes to make the product on the shelf. Square and rectangular packing is considered to be the shape of a traditional, so in comparison, the different shape will be more to attract consumers. But one thing to note is that the traditional packing may be easier to put on hold, which is also very important. Article such as narrow packing may seem more healthy than the standard package, more unique, this also is the reason why its stand out.
sensory details:
the consumer can through the five senses to perceive a product information, which can produce psychological impact. Color and shape is through the visual perception. But sound, texture and smell will also bring to consumers for the product packaging different psychological effects.
smell: the smell is most closely linked to a kind of feeling and memory, can stimulate consumer awareness. Often through the smell perfume package tempt consumers, so the use of smell in product packaging can give customers a better feeling.
touch: the quality of the product packaging is the customer to choose a key factor of the product. Soft touch coating, embossing, intaglio printing and other special effects can make your packaging gives consumers more pleasant feeling. Touch the printing effect can deepen people's purchase desire, want to have for a long time, to encourage people to buy.
voice: although you can think of packaging can be playing music or radio to increase the interaction of elements, but this is not the only consider sound feeling. When consumers opened the package, he may produce noise, although these are harmless, but also can produce certain stimulation, make consumers feel discontent. But some sound really satisfying, like opening a can of soda bottle have sprung up out of voice.
in general, a single sense organ is not working. Packaging designers need to these different elements together, design a cohesive package that allowed it to resonate with consumers.
the psychology research:
the subtle influence of the concept of psychology with the world around them, but when you try to increase the sales of your products, you will need to resonate with your target audience. Any packing design before, want to consider what customers value most, it is very important.
combining color, structure and sensory details can dig into consumers' subconscious thoughts and true feelings, make your packaging design to convey the right message, encouraging consumers to pick up your design packaging, select your products. Conversion table packaging printing knowledge
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