Cosmetics tube planning scheme

1. similar to cosmetics tube design

Similar cosmetics tube design refers to skin care enterprises use the same material, the same patterns, colors, marks and other common features on the product cosmetics tube. After being put on the market, buyers will think of the cosmetics tube is a brand of products, the first impression will feel extremely cordial. In particular, when the enterprise's new products are on the market, it is easy to eliminate the doubts of buyers, which is conducive to the rapid opening of product sales. This method can also reduce the cost of cosmetics tube, help enterprises establish an image, establish a brand.

But it should be noted that similar cosmetics tube design is mainly suitable for the same grade and quality level of products, otherwise it may affect the sales and brand of high-grade high-quality products.

2. Different cosmetic tube design

Skin care enterprises in the design of cosmetic tube can not go with the flow, but to have characteristics and differences. The key to the design of the cosmetic tube is that it has visual impact and "speaks for itself" when displayed on the counter.

3.supporting cosmetic tube design

In order to facilitate the purchase, use and storage of skin care products, related products will be put together according to the habits of buyers

4. Grade cosmetic tube design

In order to adapt to buyers' different levels of purchasing awareness and purchasing level, skin care enterprises should adopt different cosmetic tubes according to different quality, grade, grade and price products, but the cost of cosmetic tubes in this way will be relatively higher.

5.double use cosmetic tube design

Dual-use cosmetic tube design refers to the use of the original cosmetic tube, cosmetic tube container can also do it, such as in the bag product design of a plastic bucket, the product after the buyer can use the bucket filled with water or other things; Design a beautiful box outside the product with higher added value. After the product is used, the empty box can be used for a variety of purposes.

Dual-use cosmetic tube design is conducive to improve the buyer's interest in buying and attraction, and can make the cosmetic tube container play a long-term advertising role, but this way is also high cost.

6. measuring cosmetics tube design

The measurement specifications of cosmetic tube should also be designed according to the needs of the end buyer, namely, according to the efficacy of the product, planting structure and scale, the purchasing power of the buyer, the size of the use habit, according to the weight, weight and quantity of the product design of a variety of different sizes of cosmetic tube, so that buyers buy, promote sales.

7. Additional cosmetic tube design

Additional cosmetic tube design refers to the enterprise according to the needs and characteristics, in the product cosmetic tube additional gifts or lottery, this method can stimulate the desire to buy, increase product sales.

8. Update the design of cosmetic tube

With the development of agricultural materials industry and the improvement of buyers' quality, the requirements of cosmetic tube are getting higher and higher. Update cosmetics tube design refers to the gradual adoption of new cosmetic tube technology, cosmetic tube material, cosmetic tube design, to improve the original cosmetic tube, in order to change the product image, such as the bag into a capsule, the bottle into a can, etc.

This kind of improvement is not only convenient for buyers to use, but also can effectively improve the image of enterprises and products, which has a certain promotion effect on expanding sales.

Products of cosmetic tube design will continue to improve with the progress of society and the needs of the market, enterprises should set up a special planning agency, research and development and market organically together, design suitable for the needs of products and cosmetic tube.

Cosmetic tube design considerations

Cosmetic tube design is a very comprehensive creative activities, to use a variety of methods, means, the commodity information to consumers. It involves many factors such as nature, society, science and technology, humanity, physiology and psychology. In order to achieve the design goal quickly and accurately, reduce the cost and increase the added value of products, it is necessary to have strict and thorough design procedures and methods. Therefore, it is very necessary to establish a set of new design process and scientific design methods:

1. Confirm the purpose of product launch

To do a design, sometimes it is to launch a brand new product, sometimes it is to update the original product and improve its cosmetic tube, the launch of new cosmetic tube is not necessarily the launch of a new product.

Product marketing planning affects the design direction of cosmetic tube, therefore, confirming the purpose of product launch is the most basic understanding of cosmetic tube design work. No matter what the design motivation, it is essential to fully understand the needs of consumers, which requires designers to have a certain understanding of the market:

(1) If a brand new product is launched, it is necessary to study its target market and how to develop the corresponding design scheme for the target consumer group;

(2) if it is the renewal of the product, then it is necessary to consider the advantages of the original brand cosmetics tube need to inherit;

(3) If the product is redesigned, it is necessary to know whether it is to develop new markets or to reverse the declining sales situation, how similar products are sold, what are the advantages and disadvantages of the existing design can be used for reference;

tube (4) if it is to change existing products cosmetics new (old), to meet the needs of different pathways or the condition of the people, the same contents by different pathways using different cosmetics tube design, in general, this kind of goods are low concern degree think of opportunely, must borrow from outside the cosmetics tubes to stimulate consumers to purchase desire.

In short, the more fully understand the customer situation, the more accurate the market positioning, the final design effect is better.

2. Application of packaging materials

Different commodity attribute, the requirement to package material is different also. Therefore, the selection of packaging materials belongs to the category of design consideration. Several more popular packaging materials on the market at present:

(1) high barrier cosmetic tube material. Made up of several different types of multilayer resins, the material can extend the shelf life of the product and also introduce a gas to achieve a controlled gas control of the cosmetic tube. High barrier cosmetic tube materials are plastic film, paper and foil and other substrates, the four main high barrier materials of the basic coating for nylon, PVDC, EVOH and spray metal film. Today, some composite cosmetic tube plastic films have reached more than 15 layers.

(2) cladding technology. With the rapid development of printing technology, adhesives are more and more widely used in the cosmetic tube printing industry. For example, a layer of plastic film on printed paper can not only increase the fastness, but also increase the appearance, and has a variety of moisture-proof, anti-pollution functions. Therefore, the film process is widely used in various cosmetics tube.

At first, the film process used pre-coating film (hot melt type), and then gradually developed to dry composite (solvent type). In the late 1990s, with the strengthening of people's awareness of environmental protection, more advanced wet composite technology (water-soluble adhesive) has been developed in China, with matching water-based laminating machine and water-based laminating adhesive.

It should be noted that the tube of cosmetics products should not only adapt to the needs of users, but also meet the requirements of national standards and environmental protection while using new materials and new technology.

3, cosmetics tube text

The writing itself has evolved after a long time of tempering, and it has pictographic beauty and artistic atmosphere. Text can be said to be an indispensable element of every cosmetic tube, so the designer of cosmetic tube must have individual understanding, that is to do a good job of cosmetic tube, must first control the text.

(1) To understand the characteristics of various fonts, choose appropriate fonts when designing cosmetics tube. Except for existing fonts

In addition to the in-depth understanding of features, designers can also create new forms of fonts according to the characteristics of products to attract customers' attention and achieve sales goals.

(2) In addition to font design, text arrangement is another important factor to form the image of cosmetic tube. The arrangement should not only pay attention to the relationship between words, but also pay attention to the relationship between lines and groups.

In addition to paying attention to the thickness, spacing, area adjustment, line spacing and spacing should also have obvious differences. The basic requirements of the text layout and design of cosmetic tube are to grasp the key points of the text layout according to the attributes of the content and the primary and secondary of the text itself.

In terms of arrangement form, it can be changeable: horizontal form, vertical form, circular form, conformal form, ladder form, uneven form, straw form, centralized form, corresponding form, repeat form, pictographic form, axial form and so on. In addition to the use of various forms alone, can also be combined with the use of each other, and can evolve in the actual arrangement of more forms.

4, the use of color

Research shows that among all the factors that constitute the tube of cosmetics products, color can be the earliest and most pleasant to touch people's reaction. More than 80% of the information comes from vision, directly stimulating consumers' desire to buy. Some market scholars even think that color is the first factor to decide sales. Therefore, color should be one of the key factors affecting the success of cosmetic tube design.

(1) color and the care of cosmetic tube

Mainly through the external cosmetic tube color reveals or reflects the internal cosmetic tube items, so that people can basically perceive or associate with the internal cosmetic tube. Although some cosmetics tube from the main tone is not as described above with similar commodity attributes of the color, but in its outer cosmetic tube screen must have a symbol of the pen color block, color point, color line or the color of the focus of the prominent content.

(2) The contrast between color and color

The contrast between color and color is the easiest thing to show in the tube of many commodities, cosmetics, but it is very difficult to grasp. In Chinese calligraphy and painting, there is a popular saying: impenetrable, sparse can run a horse. In fact, it is a kind of contrast.

In the design of cosmetic tube, there are generally the following aspects of contrast: contrast of the depth of color use, contrast of the weight of color use, contrast of the point facing of color use, contrast of the complexity and simplicity of color use, contrast of elegance and vulgarities of color use, contrast and contrast of color use, etc.

The above color contrast is entirely because a pattern needs to be expressed by a way of different color contrast, but this pigment is an essential object that constitutes the elements of the whole cosmetic tube pattern, and some patterns are even clever combinations of different pigments. Therefore, in the process of studying the design of cosmetic tube, if we do not pay attention to the contrast between color and color itself, it is impossible to design a good cosmetic tube pattern.

(3) The combination of color and other factors

In the design of cosmetic tube, the application of color should also consider the psychological and social factors of color, such as the psychological reaction caused by color, the emotion and symbolism of color, the appropriateness of color, color and appreciation habits and so on. The handling of these problems will directly affect the sale of goods.

According to the inherent color or commodity attributes, the use of visual color is an important means of color design. The reproduction of the color of the product itself in the color of the cosmetic tube is the most able to give people the association of the same kind of things, so as to have a basic concept of the impression of the inner objects.

Of course, there are also the opposite phenomenon, some master designers bold use of color contrast, can also achieve better and more strange effect, but it should be noted that if the sense of proportion is not good, it will backfire.

5. Cosmetics tube pattern:

Generally speaking, the pattern of cosmetic tube should be mainly to foil the brand trademark, fully show the characteristics of brand trademarks, so that consumers can immediately identify the products of a factory from the logo and the overall pattern of cosmetic tube, especially the famous brand products, immediately play the role of attracting consumers. The combination of patterns should be considered from three aspects:

(1) Organizational mode

In the way of organization, there are more geometric composition, abstract composition and concrete or physical composition. Among them, concrete or materialized structure is the most popular in cosmetic tube.

(2) Express the theme

In the expression of the theme, although the way of expression is different, but the purpose is very clear. We should pay attention to cutting complex and simple, whether it is text or pattern, and strive to achieve a single pattern, prominent theme, simple and lively.

(3) Display style

In the form of combination, some give prominence to the text, some give prominence to the object, and some give consideration to both. No matter which form is adopted, it must be connected with internal objects in order to show the freshness of the theme.

6. Master composition skills

(1) Contrast of the thickness of composition skills

Alleged contrast of thickness, it is to point to the colour that uses in the process of composition of a picture and a kind of style that forms by colour composition design. In painting and calligraphy, there is the saying of meticulous brushwork and freehand brushwork, or meticulous brushwork and freehand brushwork appear on the same picture at the same time. This style is also a frequently used expression technique in the composition of cosmetics tube.

Coarse and fine contrast can have: contrast of main body design and foil design, central design and setting design, have a plenty of one side rough sweep residual cloud, and another side is exquisite fine if gossamer, still some replace design with the calligraphy of wild grass.

(2) The contrast between near and far of composition skills

In the composition of Traditional Chinese painting landscape painting, pay special attention to the close view, medium view and prospect, and in the design of cosmetic tube, in the same principle should also be near, medium and far several picture composition levels.

The so-called, is a pattern in the most eye-catching part of the picture, also called the first visual impact, the most eye-catching in the pattern and the cosmetics tubes to express the most important content, the apparent administrative levels is also called the three rules of visual, it in both people to look at a still life picture habit from top to bottom, from right to left, at the same time, Highlights the most wanted to express the theme part in turn.

As a cosmetic tube designer, at the beginning of the creation of the picture, it is necessary to understand the theme of the appeal, to create a star moon, stand out from the rest of the flock of atmosphere, so that the design of the picture such as a strong magnetic force, tightly pull the consumer's line of sight.

(3) Contrast of composition skills

Composition skills density contrast and color use of the contrast is very similar, and malapropism in traditional Chinese painting also have the same effect, namely the design of the centralized place must have the spread of the foil, unfavorable are concentrated or diffusion, and should reflect a kind of density coordination, rhythmic, have the feeling of primary activity, showed empty spirit, at the same time does not lose the outstanding theme.

Current, many skin care product cosmetics tube pattern design, the whole picture, dense, came from the background to the topic design is full of very heavy color, let a person feel pressure and smothering, such not only not the purpose of beautification products, promote sales, it is easy to make the person produces the feeling of boredom.

(4) Static and dynamic contrast of composition skills

In a pattern, we tend to find this kind of phenomenon, which is in the background of the topic name in cosmetics tube or the surrounding of the explosive pattern or casual, but is deliberately put several crazy looking, or ribbon form in English or pattern, etc., all show a sense of "dynamic", the theme name is dignified and calm and steady, the background light calm, This scene is the contrast of stillness and movement.

This kind of contrast, avoided all move flowery and too static rigid, so the visual effect is more comfortable, more accord with people's normal aesthetic psychology.

(5) Contrast between Chinese and Western composition skills

This contrast often makes use of the combination of western cartoon techniques and Traditional Chinese techniques or the combination of Chinese Sinology art and English in the design picture of cosmetic tube.

7, cosmetics tube connotation grasp

The connotation of cosmetic tube is mainly manifested in three aspects: the appeal of cosmetic tube, the interest of picture and the organic combination of product image and enterprise culture. A good cosmetic tube design work must make people feel comfortable, there is a feast for the eyes aesthetic psychological satisfaction. Therefore, the above design techniques are ultimately to achieve this kind of satisfaction. In addition, the core of this satisfaction can not be less

It has a certain cultural connotation.

A good product cosmetic tube, or need to inject a certain cultural connotation, especially on behalf of the product enterprise culture connotation or enterprise concept pursuit; Either it has a certain symbolic meaning to explain a problem: or it implies a certain appeal point, what kind of enlightenment to people, or represents a special color, special word of the enterprise, or represents a kind of attribute of the product.

8. Safety design

The safety requirements of skin care tube are extremely important. Many skin care products are ignored because of the safety of cosmetic tube, which makes the products with excellent quality, good quality and potential market failed to get the trust of users and the recognition of the market. The safety of cosmetic tube design is mainly reflected in the following aspects:

(1) Safety cosmetic tube material. Over the years, people have established different degrees of trust in different cosmetic tube materials. For consumers, the biggest degree of safety trust is plastic packaging material, followed by plastic packaging material.

(2) Matching factors. Different skin care products are matched with different cosmetic tubes, mainly reflected in the matching of chemical properties or color. For example, the composition of skin care products and the composition of cosmetic tube materials cannot produce harmful chemical reactions within a certain period of time after the cosmetic tube. The color of skin care products and the color of cosmetic tube should be matched.

(3) Handling safety. Handling safety refers to the safety problems in the process of transportation and loading and unloading, but also includes consumers in the purchase of extraction and post-purchase carrying safety.

The influence of cosmetic tube safety generally includes the impact of landing in the process of handling and collision between the impact external force, the vibration external force of the conveying machinery platform, the static external force and the impact of environmental temperature and humidity in storage stacking.

These safety issues can be considered in the following aspects: good stability, will not tip or move; Have good fixed, will not fall apart or permeate outflow (liquid); Free of edges or horns and burrs that injure persons; Special portable device, wide versatility, mechanical or manual handling; Occupy the volume space as small as possible.

(4) Display security. Display safety refers to the tubes of skin care products and cosmetics must meet the display requirements, neither affecting itself, nor the surrounding products displayed at the same time.

Specific to do the following requirements: (1) it is best to adapt to a variety of forms of display, such as flat display, vertical display, hanging display, etc.; ② Display quality can be guaranteed, such as no leakage, no discoloration, no deformation, no deterioration during display; ③ Perspective, through different cosmetics tube structure or use method, show cosmetics tube skin care products, such as cosmetics tube through the outer surface of the show and cosmetics tube skin care products consistent pattern, it is difficult to achieve, can be attached to the cosmetics tube skin care samples.

9. Digital cosmetics tube design

At present, human society has entered the digital era, and the development of computer has changed the development path of all walks of life. Under the new situation, the development of skin care products and cosmetic tube design is also inseparable from the cutting-edge technology of digital technology.

Under the support of digital technology, the product cosmetic tube design at the beginning of the general process, the basic method and the traditional design is no different, but the introduction of digital technology in the design process, respectively on the cosmetic tube visual communication, morphological structure and the overall effect of the auxiliary design and production, The graphic design is automatically converted into a three-dimensional visual model in the computer, which is basically consistent with our previous folded cosmetics tube samples.

The digital design of cosmetic tube has many outstanding advantages compared with the traditional manual design, which is embodied in:

(1) More flexible and open design creative space;

(2) More simplified materials and equipment used in the design;

(3) The design change and modification, simple express series design generation is more convenient;

(4) The design expression is easier and the performance quality is higher; Drawing generation is simpler and more accurate;

(5) Design and filing is convenient and easy; Information transfer is faster;

(6) Higher design efficiency.