Plastic packaging for cosmetic highlight the practical and aesthetic charm of the balance
by:Lisson
2020-10-23
No one kind of product can be more than cosmetic to pay attention to the aesthetic effects of packaging.
But in practice, there are still lots of problems to consider: the cost of pressure, for the product to provide more protection, and performance of alternative materials.
In fact, even the most high-end cosmetics also face the cost consideration.
Early on, people mainly by reducing the packing weight and less complex design to reduce the cost of the product.
Glass perfume bottle is taken in great quantities, but is given priority to with plastic cover, because the plastic is more economic than metal.
And plastic instead of glass, the cost reduction is actually one of the major factors.
Due to plastic easy workability, and new materials, has the same transparent effect can achieve glass packaging, and better formability, and the design of complex structure is also more easy to implement.
New plastic materials can be directly forming, and both singular colour effect, significantly reduce the processing cost.
Because of this, the plastic application in the field of cosmetics is gradually increasing.
But for cosmetic packing, the cost is still in the second.
Physical protection is more important factors.
Many hydroxide particles cosmetics need to save more water, at this time would require packaging with good air tightness.
Often need to protect the content may include chemical composition, moisture content, such as fragrance, but also more convenient consumers to open it.
Protect water method a layer of PP can be increased, also can be realized through with thick wall.
And also has a lot of ways for air tightness, can choose according to the composition of different cosmetics.
Plastic is quietly marched in glass in the special position in the field of cosmetics.
However, for high-end cosmetics, establishing its own brand and product image characteristic and attractive packaging effect become the most important factor.
Therefore, higher performance of alternative plastic materials has become a high-end cosmetics packaging design of choice.
For cosmetic packaging, with a rather delicate balance between aesthetic pursuit and practical, new processing method, material and engineering technology can provide magnificent cosmetic packaging design with the choice of different quality, different price.
In order to achieve the expected effect, designers and packaging manufacturer with packaging design, and maintain a certain flexibility in order to realize the final perfect cosmetics packaging.
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