Luxury cosmetics packaging will take an environmentally

The concept of environmental protection and sustainability has penetrated into every high-tech manufacturer and purchaser. Cosmetics companies are no exception. It is expected that the future trend of cosmetic packaging will develop sustainable packaging. At present, international big-name cosmetics have begun to implement environmentally friendly packaging.


According to data provided by the United Nations Statistics Agency: 90% of Americans, 89% of Germans and 84% of Dutch people will consider the environmental protection standards of products when purchasing items. As environmental protection has become more and more important to everyone, environmental protection has become a part of human daily life and an indispensable part in the development of enterprises. As an important part of cosmetics, packaging has also received close attention from major cosmetics companies. From a global perspective, luxury cosmetics, as the leader in the beauty industry, are beginning a sustainable packaging revolution.

Luxury packaging market share is large

Paul Crawford, the head of the regulatory and environmental services department of the British Cosmetics, Toiletries and Fragrances Association (CTPA) agrees that the expectations of luxury cosmetics customers are unusual compared to the general market, and packaging is regarded as an important part of the product. section. 'Packaging is an inseparable part of product design, marketing, image, promotion and sales. The combined whole and the packaging itself must represent the meaning expressed by the product and the brand.'

As people's awareness of environmental protection has increased, consumers have increasingly higher requirements for cosmetic packaging. Especially for luxury cosmetics, in the eyes of buyers, it is a matter of course that luxury cosmetics should work hard on environmentally friendly packaging. At the same time, most companies also want to use more sustainable packaging materials. Today's major international cosmetics companies, such as Chanel, Coty, Avon, L'Oreal Group, Estee Lauder, etc., are committed to promoting sustainable packaging.

As an integral and important part of luxury goods, the survey shows that in 2010, the luxury packaging market accounted for 3% of the global consumer goods packaging market sales, about 11.9 billion U.S. dollars, and its total consumption reached 7.6 million. Ton.

Packaging development is related to the regional economy

Studies have found that the development of luxury goods and their packaging is closely related to the economic prosperity of the region. Countries and regions with high national income levels such as North America, Western Europe, and Japan are large markets for luxury goods and their packaging. At the same time, economic developing countries such as Brazil, Russia, China and India have developed rapidly in the luxury goods and packaging markets in recent years, and their growth rate has even exceeded that of developed countries.

Pano International predicts that the growth rate of the Asia-Pacific region will surpass that of North America and Western Europe. From 2010 to 2015, the Asia-Pacific region will occupy an increasing share of the global luxury packaging market. Although the United States will still maintain its position as the largest country in the luxury goods security market, China will continue to narrow the gap between it. From 2010 to 2015, South America led by Brazil, Eastern Europe led by Russia, and the Middle East and Africa will gradually increase its share in the global luxury packaging sales market. China is the second largest consumer of luxury packaging after the United States. In the past five years, its compound annual growth rate has reached 10.8%. By 2015, China’s sales of luxury packaging will reach US$2.5 billion, exceeding the 2010 estimate of US$1.5 billion.

Luxury brands value sustainable packaging

The beauty industry is generally image-driven, and the role of packaging is very large. However, the packaging of products that consumers of luxury cosmetics want to buy should be recyclable and biodegradable. Beauty marketers generally believe that cosmetic companies, especially luxury brands, have an unshirkable responsibility for environmental protection. Well-known brands and their customers are often more concerned about whether the packaging of their products is ecological. Some luxury brands have begun to work hard for sustainable development. Although there are still many cosmetics using luxury packaging, it is extremely difficult to recycle these using metalized glass, metalized plastic, and thick-walled packaging. However, it is clear that expensive packaging is not good for the environment.

So sustainable development is on the agenda. Pano International believes that the biggest development trend in the luxury packaging field is the development of sustainable packaging. As luxury brand owners will continue to focus on the appearance and packaging of their luxury products, they will be more inclined to use environmentally friendly packaging and materials.

According to the 'Environmental Leader' report, the world's luxury cosmetics have paid more and more attention to sustainable packaging. At the sustainable packaging roundtable that kicked off in February, sustainability became an important topic. Participants agreed that packaging should reflect design, reuse and recycling, rather than traditional packaging reduction and recycling methods. Many luxury brands have begun to explore sustainable packaging options. In addition, it has also begun to reduce a large number of packages and work hard on formulas.

Sustainable packaging, big names are in action

According to the survey, most luxury cosmetics brands and major international brands currently use biodegradable recycled paper, natural resin packaging, bioplastic packaging, or weight-replacement packaging, which are mostly considered from both materials and structure. Many big brands start to consider sustainable use from the aspects of product design and labeling.

In March of this year, Estee Lauder agreed to adopt the How2Recycle label. The How2Recycle label is a voluntary recycling label developed by GreenBlue's Sustainable Packaging Alliance. It is based on British packaging recycling labels designed to reduce confusion among American consumers. At the same time, its AVEDA brand pays attention to environmental protection and sustainable use from the beginning of the product design process, so it can save 1 million tons of plastic each year, and at the same time can recycle 35 million tons of reusable materials each year.

The FANCL cartons and manuals use environmentally friendly recycled paper, and the container is also a natural resin material that can be completely decomposed. Brands such as Shiseido, DHC, Estée Lauder, etc. adopt alternative packages with light weight and preferential prices to support environmental protection. Products and special boxes are sold separately, and consumers can use new powder cores directly after they are used up.

Pantene has become the forerunner of plant plastic packaging in the industry. 'Plastic packaging made of sugarcane is complementary to our natural care product concept, in line with consumers' pursuit of nature, and expressed in a sustainable way,' said Hanneke Faber, global vice president of Procter & Gamble and head of Pantene's global brand . It is reported that this plant packaging contains plastic derived from sugarcane. The use of natural renewable materials has significant environmental benefits, which will reduce the use of fossil fuels by 70%, and can reduce per ton compared with traditional petroleum-derived plastics. 170% of greenhouse gas emissions. Procter & Gamble's long-term goal is to promote the use of 100% renewable materials in all its product lines. In addition, Shiseido is also involved in the development of bioplastic packaging.

The future trend of cosmetic packaging

The concept of environmental protection and sustainability has penetrated into every high-tech manufacturer and purchaser.

It is expected that cardboard, known as the most environmentally friendly material, will be used more and more in luxury packaging.

According to a survey by the European Bioplastics Association, the market produced approximately 700,000 tons of bioplastics in 2011. As manufacturers' demand for sustainable plastics grows, this number is growing rapidly and will double by 2015.