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Huge marketing cost drag on p&g performance
by：Lisson
2020-11-27
Cosmetic giant procter &gamble company announced February 2nd in the fourth quarter results.
, according to a report by the end of month, despite the season total revenue growth %, reached $, but p&g quarter net profit fell, still.
Billion of dollars in net profits from a year earlier.
Billion of dollars in net profits fell by %.
P&g will net profit fell mostly marketing spending increased dramatically.
Analysts pointed out that p&g has invested huge marketing expenses, and there was no corresponding performance growth, caused the decline in net profit.
Procter & gamble, said the pampers diaper new products such as investment spending, more than the fourth quarter net sales growth of %.
Developing markets bring larger push p&g company performance.
Results showed that in the developed region sales flat compared with last year, p&g beauty sector fiscal year net sales growth %, the growth rate of more than % shampoo and hair care products.
P&g said sales growth was mainly pulled by results of developing markets.
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