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What is the value of cosmetic tube design

2021-12-05

Cosmetic tube design is the "face" of the project, with the prosperity of the economy now, packaging cosmetic tube design can be said to be a sudden rise, because they play an important role in shaping and creating the brand. So what effect and value can a good cosmetic tube bring to goods? Let's talk about it from the cosmetic tube supplier.


First, commodity protection

Products from production to consumption stage, need to go through transportation, storage and display transformation, cosmetic tube in this process to protect the goods from being damaged. Cosmetic tube should use a reasonable container, from the physical point of view and chemical protection of two aspects to be packaged goods to protect. Packaging can prevent goods vibration, extrusion, knock wear and other physical damage, can also prevent a variety of chemical and accidental occurrence of high quality cosmetic tube with wear resistance, earthquake resistance, compression, tensile, extrusion and other effects, the decoration of goods, storage and transportation protection. Some can also solve the problem of sunscreen, moisture-proof, anticorrosive, leak-proof and flame-proof of goods, to ensure that goods are intact in any case, to ensure that they can be delivered to consumers.


Two, convenient circulation and use

Cosmetic tube attaches great importance to human factors, requiring humanization and easy to carry. Cosmetic tube design process to consider various aspects of safety, storage, transportation and use. From use respect, let a person feel very convenient, save a space.


Three, beautify the goods

Cosmetic tube design from conception to finished product, to rely on a variety of natural or artificial materials to complete. The beauty of cosmetic tube modeling, the choice of color, texture, brand prominence and is unique cosmetic tube design and processing image to show in front of consumers. When consumers choose and buy commodities, the first thing they come into contact with is the packaging of commodities. Packaging is like the face of enterprises, which not only directly reflects the nature and business philosophy of production enterprises, but also contains the inherent quality of commodities. So the production enterprises in the packaging cosmetics tube design to do improvement, as far as possible to beautify the packaging of goods. Various types of packaging respectively cater to the aesthetic taste of different consumers, so that their sensory cognition and psychological needs are satisfied, so that it is easier to be accepted by consumers to purchase.


Iv. Promote sales and enhance brand competitiveness

Modern business such as battlefield competition is increasingly fierce, many brands of goods placed in the consumer market, similar goods dazzling, making people dizzying. In supermarkets, different brands of goods display in designated areas respectively, they rely on their own packaging to win the attention of consumers, through modeling beautiful, trademark clarity, text exquisite packaging style, color harmony, to build brand and enhance the brand, enhance the market competitiveness, stand out in many commodities, create benefits for the enterprise.


There are many ways to communicate your identity as a branded company. The lowest tone is through your packaging. There are various packaging materials and elements that can be combined to allow customers to experience your brand entity.

Even small elements, such as inserted flyers, that convey a pleasant message of brand value can make a big difference. You can even use flyers or cards as promotional material (such as discounts) or to recommend friends or vouchers to promote word of mouth and get people talking about your brand. Another way is that custom handwritten notes from the CEO are always valued by customers.

Cosmetic tubes are the most important factor as they are the containers in which the product is transported to the customer. This is the biggest opportunity to create customer impressions and engage them by creating a better "unboxing" experience and better brand exposure, as consumers love to share their purchases online with friends and fans.

Beautifully printed graphics add a sense of mystery and luxury, plus a layer of protection, so the product must be packaged. Add brand stickers to seal tissue, and various other ways to advertise your brand. You can even use it as an inexpensive way to add company logo labels or informational labels to your products. Printed tape also applies to sealed packaging to complement your brand.


The more successful packaging of cosmetic tube or other product packaging in the design of cosmetic tube is the need to take into account a lot of factors, and in the process of cosmetic tube design to grasp it. Here are a few key points of packaging cosmetic tube design.

First, skin care packaging is an effective means to establish the affinity between skin care products and skin care buyers. It plays an extremely important role in the field of production, circulation, sales and consumption, and is an important issue that designers of skin care packaging and cosmetic tube have to pay attention to. From a broader perspective of development, the concept of packaging cosmetic tube design covers materials, shape, printing, visual communication and other important elements.

Cosmetic tube designers should realize that the birth of every commercial packaging cosmetic tube design has to go through two difficulties. One is the customer's recognition, is the packaging cosmetics tube design field to the "permit"; Then it is the market's recognition, only then the real "hukou". Cosmetic tube design to be recognized by the enterprise, if even the enterprise is not recognized, no matter how good the cosmetic tube design scheme, even take out the opportunity is not, the opportunity to show only the cosmetic tube design studio; Even if the enterprise recognized your packaging, but the market does not recognize, I think the probability and time of such packaging generally continue to survive will not be too long. So at the beginning of the design of cosmetic tube, what is the demand of customers? And what will the market accept?" Only by focusing on these two problems can we find out the direction of cosmetic tube design and strategies to improve the success rate of cosmetic tube design for skin care packaging.

Third, in reality, the customer does not want to see all the hard work done by the cosmetic tube design side to waste, make a lot of manuscript to show them, but there is no favorite cosmetic tube design. Instead, they want to see what they envision as soon as possible. In most of the time, after receiving the cosmetic tube design commission, cosmetic tube designers will be in the early stage as soon as possible as many drafts, and then select a few schemes, focus on research and cosmetic tube design. We always hope that in a short time as soon as possible a satisfactory draft, as far as possible to each product positioning accurate draft cosmetics tube design and determination. Then, make a proposal to the client. This usually results in a cosmetic tube design that meets or even exceeds the customer's expectations. This kind of cosmetic tube design and management, there is no doubt that the cosmetic tube design party and the customer are beneficial.


Four, of course, based on the height of the cosmetics tube the designer of the tube design success rate, force us to study the various factors considerations and the client, and the important of which is the core of information to determine and visual style as soon as possible, it is essentially packaging cosmetics tube design positioning problem. Core information sometimes will be addressed by the consigner, because as a cosmetic tube designers are not familiar with the delegate of the enterprise and business areas, but more often the client just provide the basic information, the cosmetics tube design needs to constantly in the process of cosmetics at the beginning of the tube design and communicate with customers to discuss cosmetic tube design positioning, and reach a consensus, Therefore, it is suggested that cosmetic tube designers and clients should communicate more information and suggestions in the whole process of cosmetic tube design. After that, it is necessary to finalize the specific content, primary and secondary relationship and expression form of information by combining various factors such as target market and product characteristics.

Five, when it comes to the design style of cosmetic tube, it mainly involves the continuation of brand style, enterprise decision-making preference, target consumer group preference and commodity positioning and other factors. Among them, the preference of target consumer groups and product positioning are usually important factors. The packaging style is based on the visual form of information as the carrier. It usually requires high professional quality of the cosmetic tube designer, because the packaging style can be better shaped in this way. Whether cosmetic tube designers have good professional literacy, that is, whether they have good professional skills and aesthetic literacy, is often the key factor to determine whether the style and aesthetic quality of packaging cosmetic tube design is in place.

Sixth, although we often say that the success of products may not be due to the success of packaging, but the success of packaging, to a large extent, can promote the product to achieve greater success. Correct cosmetic tube design direction, clear cosmetic tube design elements of the primary and secondary order, solid cosmetic tube design technology, good aesthetic literacy, together constitute the success rate of packaging cosmetic tube design of the four key factors. Cosmetics tubes, in short, the designers should fully recognize the importance of commodity packaging cosmetics tube design positioning, always stick to the goal of market circulation and to consumer demand for cosmetics tube design guide, make our skin care products packaging cosmetics tube design more targeted and reactivity, improve overall cosmetics packaging tube design success rate.


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