COSMETIC TUBES FOR PRINTING

2021-04-07

The trend of beauty brands toward smaller run sizes and SKU abundance is becoming a rising threat for cosmetic tube manufacturer’s aluminum cosmetic tubes wholesale have become increasingly common as a stock packaging alternative in recent years.

COSMETIC TUBES IN STOCK

Many makeup packaging manufacturers also sell in-stock aluminum lotion tubes purchased by the case with no minimum order amount. These are plain, white, or natural-colored plastic squeeze tubes typically available in mono-layer or multilayer COEX versions with flip-top caps or flat screw-on caps. This is a brilliant opportunity for independent beauty companies to introduce new items quickly and affordably, but tube decoration has always struggled.

Until now, stock tube packaging decoration choices were limited to self-adhesive labels or silk-screen printing. All have limitations when it comes to introducing new beauty products. Surface printed tubes look more professional than self-adhesive stickers. During the tube sealing operation, the label is often creased or torn. Wrap-around stickers leave an unsightly seam on the cosmetic hose, and graphics can't go all the way to the tube cover.

COSMETIC TUBE PRINTING IN THE FUTURE

Finally, a great way to decorate a lightweight tube exists! The tube packaging market, including but not limited to personal care tubes, pharmacy tubes, and cosmetic tubes, is about to be transformed by new digital printing technologies. Smaller order sizes, faster time to market, and almost infinite graphic design freedom are all possible thanks to the mix of digital print and in-stock plastic tubing. It is now possible to create custom packaging with high-resolution photorealistic graphics and a professional no-label appearance.

Cosmetic companies are increasingly progressing toward a future in which specialty beauty cosmetics packaged in personalized packaging can capture market share among younger generations. We agree the digitally printed tubes would be a game-changer for independent companies looking to introduce new items that were only limited to cosmetic bottles or cans.

The packaging seems to be essential than the material (hand or face creams, shaving creams, makeup)!

If it's due to a renewed interest in recycling or purely artistic purposes, the cosmetics aluminum tube has taken on a different iconographic dimension. Over everything, in a version in which we might describe the word "nude"! The aluminum tube, which reveals its actual existence in metal reflections or a pastel satin version with easy-to-read writings, is the star of cosmetic magazines, flyers, and promotional ads, as well as the profiles of the most popular cosmetic companies and top influencers.

Aluminum tubes that collapse: a new aesthetic sensibility for the idea of elegance

The idea of the used, or eaten, the collapsible aluminum tube has become a cosmetic industry theme. Many companies opting to show the collapsed, squeezed, crumpled, rolled tube as the protagonist of their campaigns rather than the complete and "fit" tube.

This latest movement seems to respond to a much larger socio-cultural transition, a shift in how people think of and view attractiveness. Perfection is no longer a must-have, an aim that must be pursued at all costs. Actresses and models are often shot without makeup, particularly lately, and there are several efforts to raise a concern about unnecessary photo-editing.

When rolled, collapsed, pressed, or used, can't an aluminum sheet send back the appearance of an authentic human, with no makeup, imperfection, and a wrinkle or scar that isn't covered, tell a tale of its own? In addition to beauty companies, influencers are interested in conveying this modern understanding of the aluminum tube for cosmetics. The picture of used goods, of which the squeezed tube is a shred of sure evidence, also represents the authenticity and truthfulness of their articles and reviews.
A straightforward way to communicate a vital message that the world recognizes as trustworthy: a collapsed tube denotes a high-quality commodity that has been used to the end.
Tube and cosmetics: package concept for a major product launch
A fascinating case is that of a face cream introduced by two well-known American influencers, Marianna Hewitt and Lauren Gores, co-founders of the Summer Fridays Jet Lag Mask company, the best-selling commodity in Sephora stores only a few weeks after its launch.

According to many industry analysts, the product's success is attributed to the product itself and its aluminum tube cosmetic packaging: a sleek aluminum tube in a highly photogenic cerulean blue! More and more makeup enthusiasts say cosmetics wrapped in aluminum tubes stand out on store shelves and are an ideal platform for brand recognition of printing aluminum tube cosmetic packaging on lami tube material.

Previously, letterpress was used to print 99 percent of the lami tubes and it made for better register on the gauge variety content because all colours were printed around one CI cylinder. However, the limiting factors are long work change-over periods, color shifts, print quality, and much slower output rates. Besides, most of these presses have trouble converting PBL content.

As the market for tube decoration grows for cosmetic packaging tube manufacturer, PBL (transparent) tube material is becoming more popular.

For printing on lamitubes, this is the preferred method. Often because of:

1. Better print quality, quicker work turnarounds, and ease of use, as well as for value-added decorations (like cold foil & rotary screen)

2. Capacity to convert PBL content quickly.

3. increased output rates

Many converters are now converting to aluminum tube cosmetic packaging and printing because of the print quality and decoration demands from end-users.

Three things to consider in lamitube printing challenges

Laminated tubes, also known as lami tubes, can be challenging to print in in-line, modular presses. For toothpaste, fruit, pharma, and cosmetics, lamitube content has the largest share. The tube is made of multilayer plastic with an RF seal around the seam. Specific considerations must be taken when printing on lami tube paper.