Health care products packaging problems are easy to be ignored
by:Lisson
2020-06-20
Health food packaging in the market, more and more important, however, there are some enterprises in the development process, easily into the myth of packaging design.
Below discuss: with xiang small make up in the certain extent in packaging design about the sales, and has become a decisive factor.
China's production of guizhou liquor 'maotai' crown of wine, because of poor packaging design, affect the sales of the product, some enterprises vigorously explore the motherland precious product resources, developed many have improve immune ability, such as health food of weight-loss and cosmetology, but because of the poor 'image', participate in international fairs frosty reception, locked up in the country.
Many such examples.
Lesson is quite painful, but we should at least get such inspiration, the immanent quality of products is one of the first, but packaging design is very important, also cannot be ignored.
As the saying goes, 'rely on gold Buddha, the clothes make the man', also health food packaging design needs, through the packaging convey commodity information, give a person with beautiful enjoyment.
Internal quality and external image are equally important, both supplement each other, be short of one cannot.
Newspapers reported that wuhan merchants have done a market survey, consulting the choice of consumers to purchase goods program, almost all consumers think look at the goods packaging, brand, finally look at the price again.
This order does not mean that consumers no longer regards product brand, quality and price, but he does reflect the product of external image position in the center of the consumer.
We all have experience, some products, although the immanent quality did not change, only to the improvement of packaging design, some change the color of the packaging or font, result is refreshing, fondle admiringly, produce strong desire to buy.
This is the product external image of the charm.
To improve product quality, can increase the added value of products, to shape the external image can also create additional value of products.
Some businesses from saving raw materials, reduce the packaging cost, the current international popular 'return to nature, the pursuit of quietly elegant, pure and fresh, natural perfection' of the new packaging fashion understood as 'simple, crude, vulgar', is go becoming packaging design.
Do have some health food formula on the market is unique, efficacy significantly, but the products without careful design, the structure is not new, and the natural simple type, serious impact on the sale of the product and the enterprise economic benefit.
This request in the production of health food companies to put a simultaneous packaging design and development of new products, make the internal quality and external design.
Health food sales market to prove: the quality of products and packaging design is crucial for an enterprise.
Product quality reliable, coupled with good packaging design, the product will have vitality and competitiveness.
Above is health food packaging easily neglected problem, more information in dongguan city cheung plastic products co. , LTD.
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