From electrical business, web celebrity French cosmetics brand after China retail trends

Our correspondent cherly Shanghai 'in recent years, France is a makeup former supplier in China, French cosmetics exports to China increased by %, occupied. % of the market. 'The French business investment' fashionable life Health ministry of health and beauty 'in mainland China and Hong Kong director Melanie Gaudin, held in the French embassy in Beijing of' innovation, French beauty makeup, 'said at a news conference. According to the Chinese industry information network, according to data from China is the world within the scope of the cosmetics retail market is one of the most rapid market growth. Is expected in a new round of consumption upgrade, driven by China's cosmetics market scale to the year is expected to reach one hundred million yuan. In the Chinese market, for retail, online channels of the growing importance of, the same is true for cosmetics. Bain's annual 'China's luxury market research report, according to' cosmetics is a major category of online sales. 'From year to year, mainland China high-end cosmetics online spending increased from one hundred million yuan to one hundred million yuan, the BC share reached one hundred million yuan, of which more than % Tmall platform. Online sales channels rising at the same time, offline channels were huge. According to the monthly release nilson on retail market analysis report, according to the consumer industry as a whole line market growth is slowing, the market is saturated, annual year-on-year growth was only %. French brand after China electricity trend but the French cosmetics brand seems to be the digital trend for the Chinese market, to adapt to the later. Avene Guo Min China general manager said at the news conference, 'avene as a medicine makeup brand, pay attention to the shop staff communicate with consumers face to face skin diagnosis, so the beginning do not look good medicine makeup of electricity. But we are beginning to do electrical business channels and tried out in the field of digital marketing. Opened in our monthly Tmall flagship store, in Tmall channel sales of thousands yuan, annual growth. One hundred million yuan; In addition, also began to do online outpatient service. '' we have no early French cosmetics brand agent market budget, can say in the promotion of the Chinese market, to adapt to the very bad, a Japanese cosmetics brand is like this. South Korea's brand marketing system, by contrast, is very complete. French brand began to realize this problem, however, started to become more and more focus on the online promotion. Many French brand, for instance, now also use 'web celebrity for promotion. Actually in China, the network channel has played a very good education and development function, especially for those three or four line market. Recently some French brand to enter the Chinese market, will not be laid a lot of offline, but focus on electricity and online promotion, such as the combination of Chinese web celebrity economy. 'Star of fenglian ( Shanghai) Brand management co. , LTD. , general manager of YuMin reporter said to century economy. Years, with alibaba group, the French government has signed a 'memorandum', is designed to help the French brand provide e-commerce platform. 'For the European and American brands, China is a very different market, China's electricity channel also is not the same as in and abroad. In foreign markets, the brand is to rely on their own influence, don't need to do what electronic platform promotion, consumers will get information through some social platform, but foreign brands to enter the Chinese market, be sure to follow Tmall, jingdong electric business platform for cooperation. In addition to using social media platforms such as WeChat, to do the promotion. 'JDA vice President of Asia Pacific retail strategy Patrick Viney reporter said to century economy. 'Brands that product is good enough, in this age of the Internet, will naturally get the love of consumers. But still afraid of deep alley aromas, especially cosmetic brand, are generally small and medium enterprises, even the big brand, brand to enter the Chinese market or volume smaller, if with electric business platform for cooperation, do your own marketing cost is very big. European brands to enter the Chinese market, can first and electric business platform for cooperation, now like Tmall, jingdong this platform, have big data, makes more accurate brand promotion and sales. If want to rely on word of mouth to do first, is difficult. 'PWC competent partner of the Chinese retail and consumer goods industry king smiles to the century business herald reporters. Cosmetic brand in China to set up r&d center, according to the French business investment, according to the French cosmetics perfume industry ranked first in the world, accounts for a quarter of global market share. Thus, attracted some cosmetic brands in China. 'At present, the gulls beauty medicine makeup skin care products research and development center was established in France, Mary d better established cosmetics research and development center in France. Shanghai jahwa group of the brand of hundred European headquarters set up in France. 'Melanie Gaudin reporter said to century economy. According to the French business investment, according to French cosmetics valley ( Across France Tours, rouen, New Orleans, and whoever to) Is set a number of small and medium-sized enterprises and industry cluster of French and foreign famous brand companies. France accounted for enterprises, including % for small and medium-sized enterprises. Years,. Million euros were put into a special research project. 'Chinese companies not to brand identity into the valley of French cosmetics, but in industrial cluster communication. In the valley have according to the Asian skin cosmetics research and development projects, industrial cluster method in exchanges and cooperation between the two, Chinese brands will need to tell China's industrial clusters, cluster by the Chinese side will demand to France again. 'Secretary-general of moet hennessy Louis vuitton (LVMH), a French cosmetics Valley Cosmetic Valley President Marc - Antoine Jamet of century business herald reporters. Editor: huang rui