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Diagnosis of the five conditions of creative packaging
by：Lisson
2020-11-17
Diagnostic creative packaging the five conditions of the five conditions of creative packaging
now is to emphasize individual character era for creative, packaging is no longer just the exteriors of the product, companies began to realize the importance of creative packaging. Qualitative, however, the market environment, enterprises to understand the similarities and differences between creative packaging concept, make creative packaging appeared a variety of disorders. Our country enterprise creative packaging condition, representative is the following:
copycat disease packing lack of personality, let you forget, this is normal condition, like a 'flu', everywhere. Animation 'pleasant goat and big aso' after the fire, on the package of the products on the market it is full of pleasant goat and grey pattern of aso. Using the popular things as packaging elements, first is new, everywhere is getting bored. Creativity is not repeats ideas, but having a unique style, follow form their own style.
bad disease visual effect does not mean that packaging must use the color of the bright is dazzing, perhaps is the influence of the culture and customs, Chinese enterprises prefer popular color, consumers were as the same person, rarely consider market segment. Excessive pursuit of eye effect, often have the opposite effect. For example, is famous for bad advertising 'heng', though cut a swath in both inside and outside, but the enterprise lack of cultural conservation impressive impression. Believe that business need is high quality brand image, rather than let a person feel tacky.
from the masses, regardless of the packing, even if the products of good quality will also lower class, between intangible compared with competitors, obvious short section, lost his head.
the stronghold disease (Sue the knock-off from design to the packaging, brand name, trademark, two version of milk super is similar, but a closer look still can find some slight difference. Shanzhai 'trent shu' encountered authentic '(Sue, light texture that will have to abide by.
the stronghold is called shanzhai, is it with authentic brand as the template, and the mainstream and boundaries. It is not difficult to find that such products are mostly from the appearance, few people spend on quality state of mind.
shanzhai drill is similar visual sense that people don't take advantage of the loopholes in the true and false, and that which is no good products are fake and inferior products. To put an end to this by means of the famous superior behavior, the Ministry of Commerce and industry crackdown has been carried out vigorously.
hold is not a simple imitation, but touched on the scope of the infringement.
unknown disease such condition questions lies in the enterprise not enough attention to the product name. Trademark sloppy, named very common, such packaging to let consumers remember you from the numerous of similar products, it's in the challenge the memory ability of consumers.
brand, is a kind of intangible assets, for the enterprise value, but a source of value added from consumer formed in the mind of the impression about our product. In consciousness of the enterprise ignore often caused no name, brand drown it is not surprising.
stuff disease since Confucius has said: 'in a way, according to virtue, in accordance with the union special, swim in the arts. 'At the end of the' art 'in its' swim 'is the treatment of art, is the game of ink in the beginning. 'Seems to show that the high hit, or mean a kind of laugh at myself.
young youthful, accounts for the proportion of the mistake most, they lack of enterprise, the product, the correct understanding of packaging function, play is purely art to the enterprise product packaging, art appreciation is high, but can't seem to promote sales. This design surplus disorder, want to share?
blindly pursue the eye effect, creative packaging gradually began to sour, so that the so-called 'style' become vague. The author stressed the 'style', is a creative design, is is to understand the nature of products, after years of market observation experience and cultural background of the penetration. Conversion table packaging printing knowledge
now is to emphasize individual character era for creative, packaging is no longer just the exteriors of the product, companies began to realize the importance of creative packaging. Qualitative, however, the market environment, enterprises to understand the similarities and differences between creative packaging concept, make creative packaging appeared a variety of disorders. Our country enterprise creative packaging condition, representative is the following:
copycat disease packing lack of personality, let you forget, this is normal condition, like a 'flu', everywhere. Animation 'pleasant goat and big aso' after the fire, on the package of the products on the market it is full of pleasant goat and grey pattern of aso. Using the popular things as packaging elements, first is new, everywhere is getting bored. Creativity is not repeats ideas, but having a unique style, follow form their own style.
bad disease visual effect does not mean that packaging must use the color of the bright is dazzing, perhaps is the influence of the culture and customs, Chinese enterprises prefer popular color, consumers were as the same person, rarely consider market segment. Excessive pursuit of eye effect, often have the opposite effect. For example, is famous for bad advertising 'heng', though cut a swath in both inside and outside, but the enterprise lack of cultural conservation impressive impression. Believe that business need is high quality brand image, rather than let a person feel tacky.
from the masses, regardless of the packing, even if the products of good quality will also lower class, between intangible compared with competitors, obvious short section, lost his head.
the stronghold disease (Sue the knock-off from design to the packaging, brand name, trademark, two version of milk super is similar, but a closer look still can find some slight difference. Shanzhai 'trent shu' encountered authentic '(Sue, light texture that will have to abide by.
the stronghold is called shanzhai, is it with authentic brand as the template, and the mainstream and boundaries. It is not difficult to find that such products are mostly from the appearance, few people spend on quality state of mind.
shanzhai drill is similar visual sense that people don't take advantage of the loopholes in the true and false, and that which is no good products are fake and inferior products. To put an end to this by means of the famous superior behavior, the Ministry of Commerce and industry crackdown has been carried out vigorously.
hold is not a simple imitation, but touched on the scope of the infringement.
unknown disease such condition questions lies in the enterprise not enough attention to the product name. Trademark sloppy, named very common, such packaging to let consumers remember you from the numerous of similar products, it's in the challenge the memory ability of consumers.
brand, is a kind of intangible assets, for the enterprise value, but a source of value added from consumer formed in the mind of the impression about our product. In consciousness of the enterprise ignore often caused no name, brand drown it is not surprising.
stuff disease since Confucius has said: 'in a way, according to virtue, in accordance with the union special, swim in the arts. 'At the end of the' art 'in its' swim 'is the treatment of art, is the game of ink in the beginning. 'Seems to show that the high hit, or mean a kind of laugh at myself.
young youthful, accounts for the proportion of the mistake most, they lack of enterprise, the product, the correct understanding of packaging function, play is purely art to the enterprise product packaging, art appreciation is high, but can't seem to promote sales. This design surplus disorder, want to share?
blindly pursue the eye effect, creative packaging gradually began to sour, so that the so-called 'style' become vague. The author stressed the 'style', is a creative design, is is to understand the nature of products, after years of market observation experience and cultural background of the penetration. Conversion table packaging printing knowledge
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