Home  >  NEWS  >  How to Customize branding cosmetic tube packaging

How to Customize branding cosmetic tube packaging


Branding cosmetic tube packaging is an important aspect of marketing a cosmetic product. It involves creating a visual identity for the packaging that reflects the brand's values and communicates the product's benefits to the consumer. 

Branding cosmetic tube packaging is an important part of marketing a cosmetic product and can help to differentiate it from competitors. By considering the key elements mentioned above, brands can create packaging that reflects their values, communicates the product's benefits, and appeals to their target audience.

On the below, this article will walk you through how to customize branding cosmetic tube from logo and color scheme, label design, material, shape and size, branding messaging and more.

Logo and color scheme  

The logo and color scheme for custom branding cosmetic tubes should be chosen based on the brand's overall identity and messaging. Here are some general tips:

Logo: The logo should be simple, easily recognizable, and memorable. It should communicate the brand's identity and values. When designing a logo for custom branding cosmetic tubes, it is important to consider how it will look on a small, cylindrical surface. It is also a good idea to consider using a logo that can be easily adjusted to fit different sizes and shapes of packaging.

Color scheme: The color scheme should be cohesive with the brand's overall identity and messaging. It should be visually appealing and appropriate for the target audience. When designing a color scheme for custom branding cosmetic tubes, it is important to consider the packaging material and the printing process used to apply the design to the tube. For example, sugarcane tubes may have a different finish than traditional plastic tubes, which could affect how the colors appear.

It is recommended to work with a professional designer or branding agency to create a logo and color scheme that will best represent the brand and appeal to the target audience.

Label design  

When designing a label for branding cosmetic tubes, it is important to consider the following factors:

Brand identity: The label should reflect the brand's identity, values, and messaging. It should be consistent with the logo and color scheme used on other marketing materials.

Target audience: The label should appeal to the target audience and communicate the benefits of the product. It should be easy to read and understand, with clear and concise messaging.

Legal requirements: The label should comply with all legal requirements for cosmetic products. This includes listing all ingredients, product weight or volume, and any warnings or precautions.

Tube material: The label design should also take into account the material of the cosmetic tube, as some materials may require different types of adhesive or printing methods.

Printing quality: The label should be designed with printing quality in mind. This includes using high-resolution images and text, and considering how the label will look on the curved surface of the tube.

It is recommended to work with a professional graphic designer or label printing company to ensure the label design is visually appealing, compliant with legal requirements, and high quality.


There are a variety of materials that can be used for customizing branding cosmetic tubes, including:

Plastic: Plastic squeeze tubes are a popular choice for cosmetic packaging due to their durability, flexibility, and cost-effectiveness. They can be made from different types of plastic, such as polyethylene or polypropylene, and can be transparent, colored, or opaque.

Aluminum: Aluminum cosmetic tubes are lightweight and offer a high-end look and feel. They are often used for premium or luxury cosmetic products and can be decorated with embossing, debossing, or printing.

Glass: Glass tubes offer a high-end, luxurious feel and are often used for high-end skincare products or perfumes. They can be decorated with screen printing, frosting, or other techniques.

Sugarcane: Sugarcane cosmetic tubes are a sustainable alternative to traditional plastic tubes, as they are made from renewable sugarcane bioplastic. They offer the same durability and flexibility as plastic tubes but with a lower environmental impact.

When selecting a material for branding cosmetic tubes, it is important to consider factors such as the product's formulation, desired aesthetic, and environmental impact.

Shape and size   

The shape and size of a customized branding cosmetic tube can vary depending on the product it will contain, the desired aesthetic, and the target market. Some common shapes for cosmetic tubes include:

Round: This is the most common shape for cosmetic tubes, as it is versatile and can hold a variety of product formulations.

Oval: An oval shape can give a more premium, high-end feel to the packaging.

Square: A square shape can be used to differentiate a product and create a more unique look.

Custom: Custom shapes can be created to fit the specific needs of a product and create a unique packaging experience.

The size of the cosmetic tube will also vary depending on the product's formulation and the desired amount of product to be dispensed. Common sizes for cosmetic tubes include 15ml, 30ml, 50ml, and 100ml, but customized sizes can also be created to fit specific product needs. When selecting the shape and size of a customized branding cosmetic tube, it is important to consider the product's formulation, target market, and desired aesthetic.

Brand messaging   

The brand messaging of a customized cosmetic tube should align with the overall brand messaging of the product or company it represents. Some key elements of brand messaging for cosmetic tubes include:

Brand identity: The cosmetic tube should reflect the brand's overall identity and image, including its values, mission, and target audience.

Unique selling proposition (USP): The cosmetic tube should communicate the product's unique selling proposition or key features that differentiate it from competitors.

Product benefits: The cosmetic tube should highlight the benefits of the product, such as its ingredients, formulation, and results.

Call-to-action: The cosmetic tube should encourage the consumer to take action, such as by purchasing the product, visiting the brand's website, or following the brand on social media.

Brand personality: The cosmetic tube should reflect the brand's personality and tone, such as being fun and playful or professional and sophisticated.

The brand messaging of a customized cosmetic tube can be communicated through various design elements, such as the label design, color scheme, font choices, and imagery. It is important to create a cohesive and consistent brand message across all marketing materials, including the cosmetic tube, to build brand recognition and loyalty.

Top guides for wholesale branding cosmetic tubes  

Define your branding message: Before you start designing your cosmetic tube packaging, it's important to define your branding message. Consider what sets your brand apart from competitors and what values you want to communicate to your customers.

Choose the right colors: The colors you choose for your cosmetic tube packaging can have a big impact on how your brand is perceived. Consider your brand's personality and target audience when selecting colors.

Create a strong logo: Your logo is a key component of your branding message, so it's important to create a strong and recognizable design. Work with a graphic designer to create a logo that accurately represents your brand.

Select the appropriate material: There are a variety of materials available for cosmetic tube packaging, including plastic, aluminum, and glass. Consider the product being packaged and the target audience when selecting the appropriate material.

Consider the shape and size: Cosmetic tubes come in a variety of shapes and sizes, and choosing the right one can impact the usability and overall look of your product. Consider the product's function and packaging requirements when selecting the shape and size of your cosmetic tube.

Choose the right printing method: There are several printing methods available for cosmetic tube packaging, including screen printing, hot stamping, and digital printing. Consider the complexity of your design and the desired end result when selecting the appropriate printing method.

Ensure regulatory compliance: Depending on the product being packaged, there may be regulatory requirements for labeling and packaging. Make sure your cosmetic tube packaging is compliant with all relevant regulations.

Work with a reputable squeeze tube supplier: When choosing a supplier for your cosmetic tube packaging, make sure they have a good reputation and can meet your production and quality requirements.

Custom branding cosmetic tube packaging comes with the process of designing and creating cosmetic tubes with unique branding and messaging that reflect a company's image, values, and products. This type of packaging is often used by cosmetic companies to differentiate their products from competitors, enhance brand recognition, and attract customers.

Chat Online
Chat Online
Leave Your Message inputting...
Dear friend, thank you for your message. Could you please offer us your email? We will answer your questions as soon as possible. Thank you! ^_^