design instruction of cosmetics packaging

Want to let a cosmetics sales have a more popular prospect, cosmetic packaging design to spend more thoughts, then, cosmetics environmental packaging design instructions?
Below small make up for you to organize some of the content, I hope you like!
?

Cosmetics environmental packaging design with 'high quality awareness, excellent technical ability, customer satisfaction products, safe and efficient service' for the quality commitment.
To 'improve quality, reduce costs, research and development innovation, sustainable growth' for the quality policy.
As the technical force center of the company, the technology Department is mainly responsible for solving technical problems in the production process, improving the existing production technology level, and conducting technical exchanges and cooperation with foreign countries.
Ensure the smooth implementation of products and customer satisfaction with product quality.
The technology department is responsible for the overall planning and monitoring of the production of the company's products, including the formulation of product standards, the selection and control of product materials, the formulation and control of production technology, the determination of production equipment, the design of production process and equipment layout, and the formulation of inspection standards.
And according to the needs of production, evaluate whether to purchase or design and manufacture the corresponding machines, in order to improve the degree of automation of production, improve production efficiency.
?

The mold types include: blow bottle mold, cream cup injection mold, blank tube mold, pump head mold and special bottle cap mold, and some of the injection mold with hot runner system.
Equipment: in addition to the conventional mechanical processing equipment, we also have advanced equipment: high-speed CNC machining center, CNC lathe, CNC spark machine, line cutting machine, precision projectors for measurement.
We will continue to uphold the spirit of 'professionalism, service, innovation, excellence', keep pace with The Times, make every effort, and commit ourselves to the higher peak of enterprise development.
Admittedly, our development is inseparable from the support of the majority of customers, we look forward to join hands with you to establish a more stable win-win business ties.
?

How to write the environmental protection package design instruction of cosmetics
?

2
Cosmetics environmental protection packaging design matters needing attention
I. Highlight product functions
?

Want a cosmetics sales have more hot prospects, in addition to cosmetics itself quality, and value, packaging design is also more to spend on the state of mind, in the paper the process of design, cosmetics through labels, and packaging to reflect the entire product information and function, so in the process of design, to highlight the actual functionality of the product is the intuitive information expression.
?

Ii. Label graphic design
?

Label is very important for cosmetics, a message is printed on the outside of the paper label, will see all kinds of information about the products in the label, and the design of the overall category must be so, and there are new, the color match is to conform to the modern aesthetic, according to the different types of cosmetics for the corresponding design and change.
?

3. Overall creative conception
?

Design cannot leave the idea, of course, the most critical for cosmetic paper design is a creative idea, can let whole idea, very accord with modern demand for products, not only let cosmetics packaging is very beautiful, the overall sense of creative design, is also a need to highlight the theme, it also can reveal a cosmetics brand concept of avant-garde fashion, reduce the distance between and consumers.
?

3
Cosmetics environmental protection packaging design positioning
With the development of the market, the difference of similar products decreases and the difference of the use value of commodity brands increases.
The research on design positioning becomes the basis and premise of design conception.
Accurate design positioning is the best design breakthrough point, in order to focus on various artistic means to reflect the design theme in the later stage of design, packaging design.
Paper, plastic, glass and metal are the four main materials of modern packaging industry.
Paper and plastic are the two most widely used and fastest-growing materials, and cosmetics are no exception.
?

Market and target consumer group positioning
?

If we want to make targeted cosmetics design, we must analyze the market and consumer objects.
First of all, through the investigation of the product sales coverage of the region, the level of the target consumer groups, then to understand the quality of similar products in the market, the characteristics of the packaging model, in addition to the consumer's aesthetic orientation and consumption psychology, habits and even customs.
For example, the glass container of a certain brand of cosmetics is targeted at what level of consumer groups, that is, social class positioning, the gender and age of consumer objects.
As well as different cultures, social status, different living habits, psychological needs, etc.
Or according to the different psychological and aesthetic perspective of consumers to consider, arouse the interest of different consumers to buy.
It provides reference for the creative positioning of modeling design, improves the added value of products, and stimulates consumers' desire to buy.
?

The grade of positioning
?

Class orientation refers to the determination of the price class of a commodity according to its market orientation and the cost required for packaging, so as to ensure the correct selection of materials and techniques, and thus the correct positioning of the packaging class, so as to avoid the inconsistency between the packaging class and the product class.
Improper positioning of grade will result in the loss of reasonable profit due to high packaging cost or affect product sales due to low packaging grade.
Cosmetics not only meet the basic consumption needs, but also contain high value-added consumer goods.
The packaging shape of cosmetics can enhance the added value of products through high-quality design, and convey the brand culture and product concept.
In this way, consumers can gain a sense of belonging to 'identity' from the high grade design and unique modeling style of the packaging container.
Such a bundle of products in the fierce competition in the market in the lead.
According to the characteristics of the target object design, determine the grade of product packaging;
For the high-grade brand products, highlight the noble, elegant characteristics to meet the psychological needs of consumers.
?

Material and process positioning
?

Cosmetics environmental packaging materials have corresponding molding process, which will have a very close impact on the price cost, commodity characteristics.
After determining the material and process, the modeling process can avoid some limitations in the design process, or according to the inevitable limitations of the feasibility of the design.
Cosmetics environmental packaging models, materials are different, mainly plastic bottles, composite film bags, glass bottles.
Cosmetic glass packaging needs to be formed instantly by the hot melt of mold and material, so it is limited in design.
Although glass bottles account for about 8% of the environment-friendly packaging containers in cosmetics, they have an irreplaceable position in the packaging field.
This is because, whitening, nutrition and other cosmetics containing a large number of nutrients, easy to be oxidized on the packaging of the sealing put forward a high requirement.
Glass bottles have strong barrier property, and they are more advantageous than plastic bottles in protecting contents.
In addition, the weight of the glass container gives a good feel;
Frosted or transparent glass bottles have a unique visual effect, plastic bottles can not achieve.
Glass packaging containers also have the advantages of low price, non - fading and environmental protection.
In addition, perfume cosmetics and other high-end consumer goods, high added value products.
Consumers prefer the appearance of colorful and volatile products such as easy to lose the fragrance of the choice of packaging containers.
?

Basic scale and capacity positioning
?

Cosmetics products have different capacity requirements, there are fixed standardized capacity, there are enterprises according to the market, product functional characteristics and consumer habits, and in order to create a certain shape of the enterprise product personality image, or guide the consumption concept and consumption habits, set a unique capacity.
Nowadays, the size of packaging containers presents a variety of convenient choices for consumers.
For example, high-priced cosmetics are packaged in small volumes to facilitate their use or meet the trial needs of low-income people;
For middle and low grade cosmetics, the use of large volume design has achieved the purpose of increasing sales and providing consumers with a higher cost performance.
The cosmetics of same capacity by long, wide, tall basic scale change can form thin tall, moderate and humpty dumpty wait for a variety of different basic form, bring up diversified glass packaging container modelling.
Products with the same capacity can be designed in different shapes, and products with different capacities can be more different in packaging shapes.
It can be seen that the positioning of basic scale and capacity has a decisive significance for the keynote of design.
?

Modeling style form positioning
?

The form serves for the content, is the information and the emotion transmission carrier.
The aesthetic feeling of the shape is aimed at conveying the content characteristics of the goods accurately and is reflected through specific forms.
Glass bottle packaging molding process, the form of many changes.
The glass bottle body can be divided into 8 parts: cap, mouth, neck, shoulder, chest, abdomen, foot and bottom.
The change of any one part among them can make integral modelling produces change.
To design a unique and harmonious beauty of the glass bottle, we must study the 8 parts of the line and face shape.
The changes of line shape and face shape of these 8 parts determine the perceptual characteristics of packaging container modeling, such as: traditional, national, fashion, modern exaggerated deformation, decorative, etc.
The designer should choose the line or image associated with the product according to the positioning of the modeling style and form, in order to arouse the association and resonance of consumers.
In European and American countries, personalized design occupies the mainstream.
Different brands of products need to be distinguished by design, even if different products of the same brand must display different characteristics in the design.
This shows that design has become one of the means to interpret the uniqueness of the product.
In contrast, the boundaries and product subdivisions of cosmetics brands in China are not clear enough, and even the product designs of different brands tend to be similar.
Therefore, to strengthen the brand and product packaging modeling style, from the modeling, material, decoration to obtain perfect to ensure the brand status.
?

Product function and usage orientation
?

In the functional design of cosmetic environment-friendly packaging container, the protection function, convenience function and beautification function should be taken into consideration.
At the beginning of the design, according to the characteristics of the product and the method of use, the packaging design should fully consider what kind of material and shape structure can be used to protect the product to the greatest extent and make it convenient for consumers to use.
Be like, perfume kind cosmetic is volatile, the amount of use of each time is less commonly, because this perfume bottle mouth should be smaller.
In this way, volatilization can be reduced, and pouring makes it easy to control the amount used.
With the improvement of the technical level, the development of environmental protection packaging of cosmetics shows the characteristics of personalization and innovation, the application of new technology and technology, and the development and substitution of new environmental protection materials.
In a word, safe and convenient packing will be more and more popular in the market.
?

Packaging color design and positioning
?

In the design of cosmetic environmental protection package, color is a very important performance element.
Color can convey harmonious and comfortable visual information, and make consumers identify with and buy products through the first impression.
Packaging color is also an important element to form the overall beauty of packaging.
Successful packaging color design can establish brand image, promote product sales, but also can affect consumption habits.
Psychological research shows that when people's visual organs are observing objects, color accounts for 80% in the first 20 seconds, while other senses such as body account for 20%.
After 2 minutes, color accounted for 60%, body and other feelings accounted for 40%;
After 5 minutes, it's 50/50.
It can be seen that the high sensitivity of color in human vision leads to the important role of color in packaging design.
?

4
Cosmetics environmental protection packaging design related content
Successful packaging design should not only attract consumers' attention and interest to the product through the use of shape, color, pattern and material, but also enable consumers to accurately understand the product through packaging.
Because what people buy is not the package, but the product inside the package.
The most effective way to accurately convey product information is to convey the product image in a real way. Transparent packaging can be adopted, products can be displayed by opening Windows on the packaging container, product graphics can be drawn on the packaging, concise text can be made on the packaging, colorful product photos can be printed on the packaging and so on.
?

Accurate communication of product information also requires that the grade of the package should match the grade of the product. Concealing or exaggerating the quality and function of the product is a failure of packaging.
The ginseng exported from Our country used to be packed in gunny bags and cartons. The foreign businessmen suspected that it was dried radish. Naturally, they understood it from the level of such crude packaging.
?

Cosmetics Cover design
?

On the contrary, low-end products in colorful and expensive packaging will not attract consumers.
At present our country most of the small food packaging on the market is very beautiful, eye-catching color, gorgeous pattern and silver flashes of aluminum foil bag with instructions, for consumers, especially children has a tremendous temptation, but most of the time the food value and price of bag is far, make the person feel cheated, so, the grade of the gift packaging must be adapted to the grade of the product.
?

According to the successful experience of domestic and foreign markets, the packaging of daily consumer goods used by high income people mostly adopts simple and clear picture, soft and elegant colors and superior materials.
For low-end consumer goods used by low-income people, obvious and bright colors and pictures are mostly used, and then expressed with the word 'economic benefits', which is to accurately convey product information to consumers and make consumers understand.
?

Cosmetic packaging design
?

Accurate communication of product information also requires that the shape, color, pattern and so on used in packaging do not violate people's habits, resulting in misunderstanding.
?

For example, I have experience in the use of color in gift packaging: butter is not marketable in yellow packaging design but in other colors, and coffee in blue packaging is also not marketable, because people have long had a relatively fixed understanding of the product content represented by certain colors, which can also be called the color of merchandise image.
Some image colors come from the products themselves. Tawdry represents tea, peach represents peach, orange represents orange, yellow represents butter and mayonnaise, green represents vegetables, and coffee is derived from coffee.
?

Environmentally friendly packaging design for cosmetics
?

Gift packaging design
?

Some of them are psychological stereotypes, such as the relationship between color and taste. Japanese market scientists have done some psychological tests, asking consumers to see two types of curry packaging to distinguish between curry with sweet taste and curry with spicy taste. The Curry of Kulicco brand is sweet, but 70% of people think it is spicy when they look at the red packaging.
The SB Gold sweet curry is packaged in a yellow colour and is accepted by most people. Obviously, the SB Gold sweet curry is understood and it must be more popular than Gurico curry.
That's the truth, SB type gold spiced curry packing is red and black packaging design, it is very popular in around 1965, make its stock price soar, this shows that the red and black is a good design to express the meaning, with spicy and understood by consumers, products image color is not complicated abstruse, the average consumer can understand it very naturally.
?

That is to say, the shape, color, design, material of gift packaging should be able to cause people to love the emotion, because of the people's dislike of buying impulse plays a very important role.
Good impression comes from two aspects, the first is practical, that is, whether the package can meet the needs of consumers in all aspects, to provide convenience, which involves the size of the package, how much, beautiful and so on.
The same skin cream can be in large bottles or small containers. Consumers can choose according to their own habits. The same product with exquisite packaging is easy to be chosen as a gift, while those with inferior packaging can only be used by themselves.
When the packaging of the product provides convenience, it will naturally arouse the goodwill of consumers.



Cosmetic packaging box design
?

Favorable impression also comes directly from the feeling of the shape, color, pattern and material of package, which is a kind of comprehensive psychological effect and has close relation with the individual and the environment of individual breath.
To colour for, each person has the color that each person likes and hates, this cannot be forced of course uniform, but also have common ground, for instance female likes white and red, pink mostly, they are called female color, the packing of feminine things USES white and red to be able to cause the love of ladies.
While men like solemn and serious black, black also known as male color, men's special products packaging and black can get the favor of men.
?

Design of mask packaging box
?

Americans like yellow, and products packaged in yellow are popular, such as Kodak color film, products from Kadapira, the world's largest construction machinery manufacturer, cosmetics from Kureiloru, sunscreen from Maki Fakuta, and so on.
But the Japanese don't like yellow, and yellow packaging doesn't sell well in Japan. Some people think americans like yellow because of their love of blonde beauty, and because the sun looks golden in the hot regions of their southern states, a mystery we won't delve into here.
The psychology of national affection is also relative and changeable, and we just emphasize that the feeling of pleasure and disgust can influence the buying behavior.