To compete with foreign brand local cosmetics shop in transition

After years of development, China's domestic cosmetics store is facing a dilemma, the industry declining revenue profit level. Mainland recently, rumors 'salsa' thousand color shop CEO departure due to 'performance is not ideal'; Goldbug and beauty routine, prominent local cosmetics shop after the 'enclosure' is also facing the bottleneck. The personage inside course of study analysis: as the first local cosmetics store, thousand color shop are faced with the problem of the whole industry is wake-up call. Industry analysis, points out that local cosmetics store after the first ten years of 'enclosure movement', was the turning point of the transformation. Many companies have already or will face like thousand color shop bottleneck, painful transformation is imperative. Known as 'the mainland version of salsa' thousand color shop open its first store in shenzhen, and set up thousand color department stationery co. , LTD, from now on the path of chain expansion: years, it has stores in southern China region; To development to close to home, after this business to double digits per year; Years, the industry said its sales nearly one hundred million yuan; By the years, thousands of color shop in national provinces and cities and regions has nearly hundred stores. However, after described the beautiful blueprint, thousands of colors and no plans on schedule, store plans had slowed, but the jian-zhong Lin more outgoing after year Spring Festival, thousand color shop relevant personnel said 'performance is not ideal' is the main cause for his departure, said the performance is not ideal 'related to the global financial crisis'. However, under the financial crisis, the same Watson announced in years ago to open stores in a city in China; Mannings will enter the mainland's first stores in Shanghai, and plans to add to the end of the year will be the total number of stores; Taiwan is a beauty and is planned in the south China market to speed up the open a shop.