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The price of laundry detergent
by：Lisson
2020-11-25
According to the China cleaning products industry association released by the China cleaning products industry research report shows that only in liquid detergent production was increased.
%, accounted for total yields.
%。
Sales by leaps and bounds in recent years, laundry detergent, obtained the huge development, but because the market is in the chaos of the price war.
Procter & gamble, and made white, unilever and love of the 'four everybody' occupies the traditional detergent market, new entrants want to washing powder on the market and then a slice of this action is very difficult, but the emergence of laundry detergent gave many a chance of success, because the profit is the traditional washing powder to The Times, so the competitor is also very much.
Lower prices this time has become a shortcut to open the market.
Such as a brand of laundry detergent, original price two kilos.
, is almost similar laundry detergent in the highest price at the time, after a period of time the product type.
The specials, which in turn modulation.
Yuan price difference before and after, immediately aroused consumer's desire.
Because the big price war, although on the surface in a certain period of time a substantial increase in sales, but in the long term, laundry detergent products can't guarantee a reasonable profit margin, is not conducive to enterprise brand image is not conducive to the healthy development of laundry detergent.
And once the price war is over, to restore the original price, consumers more difficult to accept, the cause of laundry detergent market theory.
Edit: jingjing
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