The FDA to l 'oreal ordered its deadline to correct for false propaganda

Cosmetic brands this year in Europe and America market development seems to have been twists and turns, in addition to the environment of the European market purchasing power decline, the market downturn, the multiple brands by the relevant authorities complaints problems such as false advertising, and giants such as procter & gamble has been the eu antitrust groups accused to violate the antitrust laws, multiple market manipulation of the product price in the whole world, to seek interests, so as to face huge fines and fines of up to billions of dollars. Recently, the cosmetics giant l 'oreal group by the storm, the company by the us food and drug administration ( FDA) Accusations that its brand l 'oreal lancome some products for false advertising and publicity, to false advertisements mislead consumers thus profit phenomenon. The FDA said in the AD for l 'oreal, the official website of the product inspection, found that when the two brands of several kinds of anti-wrinkle products advertisement, suspected of suspected mislead consumers, the advertising language 'stimulate gene activity, the product produce young protein' could lead to consumers think the product can change their body function, produce similar effect to take drugs. The FDA think it violates the law against confusion cosmetics and pharmaceuticals, l 'oreal should explain about their bad behavior, as soon as possible to terminate his false propaganda, and apologize to the public. FDA has formal notice to l 'oreal, asking the 'action' within the prescribed time limit, to correct the existing may be misleading advertising words, if l 'oreal can't be corrected in accordance with the requirements, the FDA will launch its legal procedures, confiscate the l 'oreal related products, as illegal products for processing. Attitude to tackle this l 'oreal is not yet clear, but the FDA prominent in the United States, obviously the l 'oreal have to according to his request to do it. www。 hzpzs。 Small net/editor: editor: xing xing: anhui