The difference between each brand cleansing milk packaging

1. In the case of plastic hose package of the mainstream market, some brands to highlight the brand, will break the routine, and the opposite direction. Such as mentholatum cleanser will often take a hard plastic packaging, bottle caps, derive the cleanser with press the bottle cap. 2. Packaging color, some brands should be in constant change, of which the most of blue and white nivea classic. Nivea cleansing milk, especially men, no matter what the content, appearance is always white with blue background, has formed a similar Coca-Cola red whirlwind effect, consumers will produce a reflex, which saw the blue and white cleansing milk packaging, would immediately think of nivea. 3. Also some brands will strive to low cost packaging, by lowering the packaging cost to reduce the price of cleanser, and gain a competitive advantage in price, and then occupy the low-end market. When it comes to low-end market, the most famous is procter & gamble, they fully inherited the olay glorious tradition. Olay counters cleansing milk packaging is extremely simple, say nothing, but style is the same, they will not take a lot of manpower and financial resources into the packaging, can say is a definite market orientation. 4. Also, some brands to focus on a particular market, will focus on a particular brand or a series of its packaging, and other brand or series will not invest too much energy, make consumers feel like this, alone this one market, they would have to do more than others. For example, mentholatum, avoiding the fierce woman cleanser market, promote their men cleanser. Mentholatum men cleanser has formed the brand effect, their big gray tone, press type hard plastic bottles is synonymous with mentholatum men, has almost become the symbol of acnes. Later, on the basis of fully occupied man cleanser market, they are also out of the dedicated to men's series, in mentholatum aura of foxy also has quickly to get the recognition of the broad masses of men.