Risk investment focus on cosmetics shopping website to the new field

Iresearch statistics: in the first quarter year-on-year growth % scale of China's online advertising, cosmetic skin care products - High-end brands to strengthen the network marketing, in the women's delivery beyond the portal site in the first place, in proportion to the women's launch site is %, portal is %, % when video website, China's drug advertising as well. % in women online. CNNIC survey, for the first time the Internet development, male netizens accounted for. %, female. %, this feature indicates that more and more Chinese netizens sex ratio structure tend to be a reasonable proportion, the structure of Internet users are more close to natural attribute structure. In reality, most of the shopping is done by women, so the network shopping. E-commerce and information in female dimensions further subdivided, for innovators to develop a new market space. Risk investment has now of female cosmetics goods shopping website interested, because they are electronic commerce, is associated with women. Reporter in group E road, forest products, such as several of the largest domestic cosmetics shopping web to see, such as collagen, the film, the spot product became pretty girls preferred. In forest products, the reporter sees, Marine collagen peptide drink, Marine collagen peptide silk mask etc, much attention has been paid to online reviews. Group-buying and E road, tongrentang world without spot fine spot, detoxification beautiful skin, and other products sales is particularly hot, Internet word of mouth is also quite good. At present, the cosmetics, including forest products, E way a bulk shopping sites in discounted products, many products prices low to fold, is almost free to their customers, competition is very fierce.